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WELCOME TO THE SEMINAR

5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your

BusinessPresented by

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WELCOME TO THE SEMINAR

RENEGADE BUSINESS SOLUTIONS 5 SIMPLE STEPS TO ONLINE MARKETING FOR SMALL BUSINESS OWNERS: PROVEN SYSTEM TO GROW YOUR BUSINESSEnhance your lead generation & sales

Internet Marketing Presentation Overview

5 Simple Steps To Online Marketing For

Small Business Owners: Proven System To Grow

Your BusinessPresented by

Who I Am

What is Internet Marketing?

Why Use Internet Marketing?

Why Internet Marketing Works

The 5 Steps

Internet Marketing Strategy Who I Am

About Your Presenter:

Michael RayPresident Renegade Business SolutionsRenegadeBusinessSolutions.com

Over 19 years marketing experience

Started as an event promoter

Worked with several Fortune 500 companies

Expert knowledge of Internet Marketing &

Inbound Marketing

What is Internet Marketing?

Internet Marketing puts your message out to the world (literally) by placing your message on the Internet via multimedia (text, audio, pictures, and video) and engaging the customer at different stages of the business cycle (sales funnel).

Internet Marketing What Is IM?

Internet Marketing Why Use IM?

Why Use Internet Marketing?

“Now we know what Internet Marketing is but how will it benefit me?”

LOW RISK, HIGH REWARD

Lower costs

Greater Distribution

Interactive Capabilities

Unmatched Targeting

Unparalleled Tracking

Unprecedented Sales & ROI

Benefits of Inbound Marketing vs Outbound Marketing• Less expensive

• Better conversion rate

• More targeted

Marketing Strategy Why Use Inbound Marketing?

• Less competition

• Better tracking

Marketing Strategy Inbound Marketing Components

Recommended Inbound Marketing Techniques

• Internet Marketing• Content• SEO• Social Media

• Event Marketing• Networking• Workshops

Internet Marketing & Web 2.0 Have Changed

Marketing

Instead of the old business model of you talking to the consumer, now it’s a conversation. You talk to them and they talk to you, and either party can start the conversation. For example, a customer may send a complaint or a question to you via your website, Facebook, or Twitter and you respond in real time.

Internet Marketing Changing The Game

Why Small Business Are Using Internet

Marketing

Arthur Anderson Study1. Lack Of Time2. Cost3. Lack of Knowledge4. Rapidly Changing

Technology5. Staff Training

Internet Marketing Reason Not To

5 Simple Steps To Online Marketing For Small Business Owners:

Proven System To Grow Your Business

Plan Traffic Leads Testing

Repeat

Internet Marketing The Solution

Have A Marketing Plan

Internet Marketing is just a media channel that must be coordinated with your entire marketing plan

Internet Marketing Process Map Fix

Internet Marketing Process Map Fix

PLAN IN ADVANCE

1. Marketing channel or something else

2. Make sure your clients/customers know your plans

3. Regularly reinforce the message

4. Spin mistakes in your favor (Prince Tennis Racquets)

5 Simple Steps To Online Marketing For Small Business Owners:

Proven System To Grow Your Business

Plan Traffic Leads Testing

Repeat

INTERNET MARKETING TEMPLATE FOR SUCCESS

Internet Marketing Template For Success

Traffic = Money $$$

Internet Marketing Template For Success

Internet Marketing Paid Advertising

PAID ADVERTISING

1. Fastest Way To Generate Traffic

2. Can Have High ROI

3. Can Generate targeted leads

4. Can be very expensive

5. Google Adwords, MSN Adcenter, Yahoo Search Marketing

6. PPC isn’t the only paid advertising route for small business

Internet Marketing Paid Advertising

BANNER ADVERTISING

1. More targeted lead generation

2. Higher ROI

3. Don’t Ad Networks to start

4. Quantcast.com

5. Compete.com

6. Google Ad Planner

Internet Marketing Free Traffic Sources

PROFIT

SOCIAL MEDIA

VIDEOSEO

SOCIAL MEDIA

What is Social Media Marketing?

1. Use of Social Networking channels as part of integrated marketing communications

2. Usually center around efforts to create content that attracts attention

3. Generates online conversations

4. Encourages readers to share it with their social networks

5. Message spreads from user to user

Internet Marketing Social Media Marketing?

Internet Marketing Social Media Statistics

Internet Marketing – The Numbers

• Facebook #1 Internet Marketing Site• Over 500 Million people

worldwide• 3.5 Billion pieces of content

shared• Over 35 Million people

update their status daily - Active Audience

• Over 3 Million Fanpage – 8 Million joining the pages

• Over 1.5 Million Local Business

• Twitter • 160 Million Accounts • 15 Million active

• LinkedIn• 50 Million users• 80% of companies say they

use service to find employee candidate

• Flickr – 4 Billion images

Internet Marketing It Works

The Engagementdb Report found that "...the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep Internet Marketing engagement ...Socially engaged companies are in fact more financially successful."

Internet Marketing – Engagement

Social Media has different rules.

• Cocktail party analogy

2 way communication

Network – Don’t sell

Give free, credible informationResponsible in timely manner

Be a leader

Time consuming

Social Media Marketing Strategy Wheel

Your Blog

Twitter

YouTube

Podcast

Facebook

Social Media Marketing Tools

SOCIAL MEDIA TOOLS

1. Update multiple networks at one time

2. Full team capability

3. Schedule updates

4. Manage multiple accounts on multiple networks

Internet Marketing Free Traffic Sources

PROFIT

SOCIAL MEDIA

VIDEOSEO

VIDEO MARKETING

Marketing Strategy Video Marketing Statistics

Video Marketing – The Numbers

1. Over 141 Million Americans Watch Video

2. 52% Of Internet Users Watch Video

3. Over 2 Billion People Have Access To Video Over The Internet

4. YouTube is the #2 Largest Search Engine In The World

5. 25 billion video streams on an average month

It Just Works

1. Google loves video

2. Search engine index video sharing sites on regular basis

3. Video can rank as fast as 10 minutes

4. One video can rank multiple times

Video Marketing Why Use It?

Video Marketing Distribution

DISTRIBUTION

1. The pros distribute their video far and wide on the internet

2. Use automation tools like Tube Mogul and Traffic Geyser

3. Video distributed to between 20 – 40 video sharing sites

Video Marketing Promotion

PROMOTION

1. You must promote your video to make sure it gets seen

2. Video sharing sites give each of your videos a separate webpage & URL

3. Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com

4. Increases rankings on Google and visitors through social media sites

Video Marketing Measurement

MEASUREMENT

1. You must measure your progress to see if you are doing well

2. Use tools like Visible Measures, TubeMogul, and YouTube Insights

3. Google Analytics for your blog or website

Internet Marketing Free Traffic Sources

PROFIT

SOCIAL MEDIA

VIDEOSEO

SEO

SEO Marketing Get Found Online

SEO Marketing Onpage Items

SEO ONPAGE

1. Keywords2. Meta Tags3. Site Architecture4. Optimized Content5. Google Analytics for

your blog or website

SEO Marketing Off Page Items

SEO OFF PAGE

1. Backlinks2. Directory Submission3. Search Engine

Submission4. Video Marketing5. Blog Commenting

SEO Marketing Backlinks

BACKLINKS

1. One way links to your website

2. Quality links from authority websites

3. Anchor text links4. Use social media

sites5. Build A link

network

5 Simple Steps To Online Marketing For Small Business Owners:

Proven System To Grow Your Business

Plan Traffic Leads Testing

Repeat

Internet Marketing Lead Generation Strategy

Strategy

• Use Internet Marketing to drive people back to your website

• Use landing (squeeze) pages

• Giveaway free information in exchange for customer contact info (lead)

Internet Marketing Lead Generation

Suggested Techniques

• Find your audience• Be a leader• Answer questions• Use google alerts• Yahoo Answers

• Blog• Provide free expert info

• Videos• Give credible info• Seen as expert

• White Papers• Give free reports/ebooks• Seen as expert

Internet Marketing Lead Generation

Suggested Techniques

• Give away your best information first• Split information into series• Positions you as leader and expert• Builds trust• Generates leads

Internet Marketing Lead Nurturing

Suggested Techniques

•Social Media• Better search ranking• Consumer engagement

• Blog• Better search ranking• Consumer engagement

• Videos• Better search ranking• Higher conversion rates• Seen as expert

• White Papers• Higher conversion rates• Seen as expert

5 Simple Steps To Online Marketing For Small Business Owners:

Proven System To Grow Your Business

Plan Traffic Leads Testing

Repeat

Internet Marketing Why It Works

Why Internet

Marketing Works

Test

Measure

Analyze

Tweak

TMAT

Internet Marketing Why It Works

TESTING TOOLS

1. Consistently test to increase your CTA conversion rate

2. Perform and Analyze testing with various tools

3. A/B split testing

4. Multivariate Testing

5. Heat Maps (picnet.com.au)

6. Google Website Optimizer

7. Picnet

5 Simple Steps To Online Marketing For Small Business Owners:

Proven System To Grow Your Business

Plan Traffic Leads Testing

Repeat

Internet Marketing – Do’s

•Engage

•Network

Don’t Sell

•Give Good Information

•Be Helpful

Lead

•Guide Them to Your Site

•Sell

Money Site

Often company ‘s have limited manpower and resources.  They must develop a plan and criteria and by which they can guide their marketing efforts, and how those efforts will be implemented. 

Internet Marketing - Commitment

•Engagement Takes Time

Time

•Advanced planning

•Hire professional services

•Better record keeping

Outsource

•Will Cost Some Money

Financial

Huge Time Commitment

Thank You for your time.For more information about Internet

Marketing contact me at:Mike@RenegadeBusinessSolutions.com

or 202-640-1744