4) what is the best way to manage the new product development process
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INTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGS
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HIMANSHU UMARIA
IIT DELHI
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�Communicability and believability
�Need level
�Gap level
�Perceived value
�Purchase intention
�User targets, purchase occasions, purchasing frequency
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Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
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�Target market’s size, structure, and behavior
�Planned price, distribution, and promotion for year one
�Long-run sales and profit goals and marketing-mix
strategy over time
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Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
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� Physical Prototypes
� Customer Tests
� Marketing Tests
� Consumer-Goods Market Testing
� Business Goods Market Testing
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The process by which a new
product or service is introduced
into the general market.
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1. Concept development and testing
2. Marketing strategy development
3. Business analysis
4. Product development
5. Commericialization
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���� ������ ������ ������ ��https://www.pinu.com.ua
https://www.altoonamodelworks.net
https://www.blogs.getty.edu
https://www.outoftheboxmarketingonline.com
https://www.dreamstime.com
https://www.inhabitat.com
https://www.ipma.nl
https://www.altisimamarketing.com
https://www.personalpages.manchester.ac.uk
https://www.youtube.com
https://www.lipton.com.au
https://www.britishshopabroad.com
https://www.cptt.com.tw
https://www.commons.wikimedia.org
https://www.kashmimonitor.in
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Created by Himanshu Umaria, IIT Delhi ,
during an internship by Prof. Sameer Mathur,
IIM Lucknow.www.IIMInternship.com
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