INTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGS

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HIMANSHU UMARIA

IIT DELHI

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�Communicability and believability

�Need level

�Gap level

�Perceived value

�Purchase intention

�User targets, purchase occasions, purchasing frequency

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Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall

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�Target market’s size, structure, and behavior

�Planned price, distribution, and promotion for year one

�Long-run sales and profit goals and marketing-mix

strategy over time

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� Physical Prototypes

� Customer Tests

� Marketing Tests

� Consumer-Goods Market Testing

� Business Goods Market Testing

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The process by which a new

product or service is introduced

into the general market.

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1. Concept development and testing

2. Marketing strategy development

3. Business analysis

4. Product development

5. Commericialization

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���� ������ ������ ������ ��https://www.pinu.com.ua

https://www.altoonamodelworks.net

https://www.blogs.getty.edu

https://www.outoftheboxmarketingonline.com

https://www.dreamstime.com

https://www.inhabitat.com

https://www.ipma.nl

https://www.altisimamarketing.com

https://www.personalpages.manchester.ac.uk

https://www.youtube.com

https://www.lipton.com.au

https://www.britishshopabroad.com

https://www.cptt.com.tw

https://www.commons.wikimedia.org

https://www.kashmimonitor.in

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Created by Himanshu Umaria, IIT Delhi ,

during an internship by Prof. Sameer Mathur,

IIM Lucknow.www.IIMInternship.com

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