4 ways crowdfunding can make your creative project succeed

@seedingfactory

4 ways crowdfunding can make your creative project succeeed

Heri Rakotomalala

@heri

jeudi 21 novembre 13

@seedingfactory

Heri Rakotomalalaheri@seedingfactory.com

Twitter: @heri

Bruno Rakotozafybruno@seedingfactory.com

Twitter: @brurakoto

jeudi 21 novembre 13

@seedingfactory

jeudi 21 novembre 13

@seedingfactory

StartupStache is a initiative started by the startup community to help bring awareness to prostate cancer.

Link : startupstache.com

jeudi 21 novembre 13

@seedingfactory

crowd·fund·ingˈkroudˌfəәndiNG/noun

the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

jeudi 21 novembre 13

@seedingfactory

Joseph PullitzerCrowdfunding the Statue of Liberty

pedestaljeudi 21 novembre 13

@seedingfactory

jeudi 21 novembre 13

@seedingfactory

jeudi 21 novembre 13

@seedingfactory

• 44% success rate on Kickstarter

• 56% of contributions come from Facebook

• 11,498 successfully funded music projects

• Average: $5000 raised

• 18 video games projects raised more than $1million on Kickstarter

• $5.1 Billions in 2013 ; 81% increase

Did you know?

jeudi 21 novembre 13

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• Indiegogo & Kickstarter expanded their business to Canada

• Crowdfunded Montreal film “Buzkashi Boys” was Oscar nominated

• Montreal: Sauropod Games got $700k for their game “Castle Story”

Montréal, Canada

jeudi 21 novembre 13

1 - Proof of concept

jeudi 21 novembre 13

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• Check if your assumptions were correct.

• First step to convince more partners later on.

• Assessing the audience size and popularity

jeudi 21 novembre 13

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Espro Pres

jeudi 21 novembre 13

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➡ Take away : Not sure about an idea? Use crowdfunding to validate it

jeudi 21 novembre 13

2 - Collaboration

jeudi 21 novembre 13

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• Find fans, ambassadors, partners looking to work with you and then establish valuable connexions.

• Let you adapt the product/service/concept in real time.

• Get early feedback

jeudi 21 novembre 13

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A Year of Adventure

jeudi 21 novembre 13

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➡ Take away : Use crowdfunding to complete a team believing in your project

jeudi 21 novembre 13

3 - Marketing

jeudi 21 novembre 13

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• Every contributor becomes an evangelist

• Good to build a community around your project.

• You’ll gain highly valuable knowledge about how to market your product/service/project

jeudi 21 novembre 13

Snoobe

From 10 to 880 fans in 2 months

jeudi 21 novembre 13

@seedingfactory

➡ Take away : use crowdfunding to reach out to your fans

jeudi 21 novembre 13

4 - PR

jeudi 21 novembre 13

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• Replace a product/project launch

• The innovative and dramatic aspect of crowdfunding will help you get more press coverage

• Social networks help multiply the outreach

jeudi 21 novembre 13

@seedingfactory

jeudi 21 novembre 13

@seedingfactory

jeudi 21 novembre 13

@seedingfactory

➡ Take away : use crowdfunding to get bloggers & journalists write about your project

jeudi 21 novembre 13

@seedingfactory

1 - Proof of concept

2 - Collaboration

3 - Marketing

4 - PR

(and of course funding!)

jeudi 21 novembre 13

@seedingfactory

• In 2013, we’ve reached a point where with a simple idea, you can get fans throughout the world, fund your idea, get support, simply through online channels. You don’t have to own a newspaper anymore.

• Passion and authenticity matters even more

• Now is the time. Follow your passion!

jeudi 21 novembre 13

@seedingfactory

Heri Rakotomalalaheri@seedingfactory.com

Twitter: @heri

Bruno Rakotozafybruno@seedingfactory.com

Twitter: @brurakoto

jeudi 21 novembre 13