crowdfunding in indonesia - ministry of tourism and creative economy
DESCRIPTION
This presentation prepared for Director of Cooperation and Facilitation, Ministry of Tourism and Creative Economy on her speech in International Crowdfunding Seminar at BPPT, Jakarta. This Seminar was the first seminar in Indonesia in terms of Crowdfunding. Crowdfunding becoming the hottest issue in Indonesia as one of solution for the creativepreneur to realize their projects. Contrary, access to the Bank for the creative industry is a mattered, due to collateral issue and prudent aspect that Bank holds as its principle. That's why Crowdfunding being the promising way to the creative industry in Indonesia. Unfortunately, In Indonesia Crowdfunding is still in a grey area, because the regulation does not exist at the moment. Government related to crowdfunding are Bank of Indonesia, OJK, Ministry of Tourism and Creative Economy, Ministry of Communication and Informatics and Ministry of Coordinating for Economic Affairs. For sure, Ministry of Tourism and Creative Economy cq. Directorate Cooperation and Facilitation will open discuss with the related stakeholders in terms of devising regulation soon. Presentation prepared by Fitrie RatnasariTRANSCRIPT
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Crowdfunding for Digital Creative Industry
Ir. Lolly Amalia Abdullah, M.Sc Director for Cooperation and Facilitation
Directorate General for Creative Economy Based on Media, Design and Technology Ministry of Tourism and Creative Economy
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Outline
Indonesia’s Opportunities in Digital Era
Digital Creativepreneur Characteristics
Crowdfunding Examples in Indonesia (esp. digital creative)
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Indonesia’s Opportunities in Digital Era
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Indonesia’s Opportunities in Digital Era
Demography Mobile User & Internet
Penetration
Massive Digital
Contents Needed
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Potential of Demographic Indonesia
Age
People
Demographic Indonesia: From approximately 240 million people in Indonesia, more than 60% of the population under 39 years old which are potential and productive human resources to create innovation and creativity.
Male Female
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http://redwing-asia.com/market-data/market-data-telecoms/
Potential of Indonesia’s Mobile User
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What Happens in One Minute on the Internet?
Source: Shanghai Web Designer http://www.syncreload.com/2011/09/what-happens-in-1-minute-on-internet.html
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297million Indonesia’s User Mobile in
2013 source: Redwing Asia
74.6million Indonesia’s Internet User
Source: Marketeers Magazine Research in 2013
4 Social Network Rank for Indonesia
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Digital Era Challenges
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FUNDAMENTAL SHIFTING
Network infrastructures: Supporting facilities, network devices, cables, Operating System, interfaces.
Network application: VPN-ing or clouding or virtualization
Network & Services management
Telepon set
PC laptop
User’s LAN
TV set
User’s terminal
User’s Server
Network Centric
Content & Application Servers
Telco app
ITE app
internet content
broadcast app
Content & Application developer/producer
Game Server
Client-Server Centric
Shifting from: • Telephone to internet • Revenue from Network to
revenue from Client (CPE) and/or from Server-side (content & applications).
• TECHNOLOGY • BUSINESS MODEL • REVENUE SOURCE
Shifting…!!
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Local developers >> Local content with uniqueness >> Unique & Competitive
Content, specific based on customer needs
Apps Challenges
Education
Game
Animation
Health Tourism
Transportation
Social Media
Messaging
Service Apps
Banking
Etc…
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Digital Creativepreneur Characteristics
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Digital Creativepreneur Characteristics
Start Up
Growing
Mature
• Fresh graduate
• Business Experience 0-1 year
• Business Experience 1-3 year
• Owning work warrant
• Owning Limited liability company/ PT
•Business Experience more than 3 years
•Owning work warrant
•Owning Limited liability company/ PT
•Omzet more than Rp 1 Billion/year
• High added value of products and services.
• SME’s scale
• Having knowledges and experiences for doing business
• Have been establish and need added fund to expand the business
• Lack of owning collateral
• Able to access funds from the Bank
• High added value of products and services.
•SME’s scale
• Lack of knowledge and experience for doing business
• Limited seed capital and lack of owning collateral
•High Risk (especially for start ups)
•Need funding access solution
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HIGH RISK > The only
sources are ideas and
creativities
Digital Creative
Product is intangible
Limited Funding Access to the Bank due to
Collateral Issue
Digital Creative Product is very Progressive >
Time To Market is an issue
Intellectual Property (IP) as
Fundamental Assets to Digital
Creative Companies
Digital Creativepreneur Characteristics
How is the solution?
By accessing the funds through non bank institutions: Bootstrapping, Friends&Family, Angel Investors, Venture Capitals, Cooperative, Crowdfunding, LPDB, etc
Solution?
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Crowdfunding Examples for Creative Sector
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Crowdfunding Example in Indonesia
http://wujudkan.com
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Indonesian Creative Digitalpreneur who utilize International Crowdfunding
From target $25,000 USD
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Indonesian Creative Digitalpreneur who utilize International Crowdfunding
From target $30,000 USD
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Crowdfunding is one of the solution to help the digital creativepreneurs
to realize their Intellectual Property