4 key practices for bing ads by rebekah schelfhout
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© Periscopix 2014 www.periscopix.co.uk
The 4 Key Practices for Bing Ads
Rebekah Schelfhout @rebekahtweet 1st October 2014
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© Periscopix 2014 www.periscopix.co.uk
A little bit about me… • Periscopix • Associate Group Head Of Search • Lover of Bing! • “30th most influential person in
search” – Drum Magazine 2014 • Blogger • Speaker
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© Periscopix 2014 www.periscopix.co.uk
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• Ad Extensions • Bid Adjustments • Merchant Ratings • Normalisation
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Extensions!
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© Periscopix 2014 www.periscopix.co.uk
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© Periscopix 2014 www.periscopix.co.uk
Google Bing Platform Google
Voice Skype
Visibility All devices All devices if
forwarding Cost Free Free
Bing Ads Forwarding Numbers
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© Periscopix 2014 www.periscopix.co.uk
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© Periscopix 2014 www.periscopix.co.uk
Bid Adjustments
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Days
Demographic
Location
Time
Device
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Enhanced Campaigns
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Dimensions
Day of the week
Analyse results
bid adjustment
s
Wait Confirm Refine
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Merchant Ratings
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© Periscopix 2014 www.periscopix.co.uk
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© Periscopix 2014 www.periscopix.co.uk
Normalisation
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© Periscopix 2014 www.periscopix.co.uk
Normalisation Changes Pre Change June
Release Early 2015
UI De Duping in UI
UI Accepts duplicates
Bing Search Traffic to normalised
KW
Ads shown for bidded
KW
Impact flight paris london
flight from paris to london
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Close Variants
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