© Periscopix 2014 www.periscopix.co.uk

The 4 Key Practices for Bing Ads

Rebekah Schelfhout @rebekahtweet 1st October 2014

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A little bit about me… • Periscopix • Associate Group Head Of Search • Lover of Bing! •  “30th most influential person in

search” – Drum Magazine 2014 • Blogger • Speaker

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• Ad Extensions • Bid Adjustments • Merchant Ratings • Normalisation

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Extensions!

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Google Bing Platform Google

Voice Skype

Visibility All devices All devices if

forwarding Cost Free Free

Bing Ads Forwarding Numbers

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Bid Adjustments

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Days

Demographic

Location

Time

Device

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Enhanced Campaigns

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Dimensions

Day of the week

Analyse results

bid adjustment

s

Wait Confirm Refine

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Merchant Ratings

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Normalisation

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Normalisation Changes Pre Change June

Release Early 2015

UI De Duping in UI

UI Accepts duplicates

Bing Search Traffic to normalised

KW

Ads shown for bidded

KW

Impact flight paris london

flight from paris to london

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Close Variants

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