300 bilder

iTunes for Scholarly Publishing?

SSP, 2008Boston

Geoffrey BilderDirector of Strategic Initiatives

Dian Fossey Examines The Industry…

~2005

Picture An Industry Where…

• Major sellers of content were

• Frightened of cannibalizing their physical sales

• Slow to innovate in online sales

• Slow to cooperate with each other on standards

• Seen as profiteering

• Afraid because their customers were starting to distribute the content for free

And then a competitor emerged fromoutside the industry and threatened to

turn it upside down…

A few observations about our industry...

Publishers and librarians are

conspiring to annoy researchers

http://www.useit.com/

It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly and provides services rather than talking about them in weird library jargon.

THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneiderhttp://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php

It is easier for a camel to pass through the eye of a needle than to find a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.

http://www.gapingvoid.com/Moveable_Type/archives/004527.html

One possible exception...

PyschoceramicsReview

The Society ofPyschoceramicists Dulce et Decorum Est Desipere in Loco

We don’t know who our audience is

Subscribers & PPV Unrecognized

Who are they?

http://www.nsf.gov/statistics/infbrief/nsf08305/

14.0%

2.1%

38.4% 23.2%

22.2%

S&E S&E Related Non S&E UnemployedNot in labour force

Our PPV pricing is mental

?$£€

~ $5.00

~ $1.00

> $20.00

Our ability to easily offer flexible pricing

models is terrible

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per song)

Simple Interface

iPod

iTunes strengths

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔✔

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

✘✔

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

✘✔

✔

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

✘

✘

✔

✔

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

✘

✘

✔

✔

✘

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

✘

✘

✔

✔

✘

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

✘

✘

✔

✔

✘

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

✘

✘

✔

✔

✘

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

✘

✘

✔

✔

✘

Critical mass

Simple pricing

Cheap pricing

Disaggregation (per article)

Simple Interface

iPod

And iPub?

✔

✘

✘

✔

✔

?

Thank Yougbilder@crossref.org