300 bilder
DESCRIPTION
TRANSCRIPT
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iTunes for Scholarly Publishing?
SSP, 2008Boston
Geoffrey BilderDirector of Strategic Initiatives
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Dian Fossey Examines The Industry…
~2005
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Picture An Industry Where…
• Major sellers of content were
• Frightened of cannibalizing their physical sales
• Slow to innovate in online sales
• Slow to cooperate with each other on standards
• Seen as profiteering
• Afraid because their customers were starting to distribute the content for free
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And then a competitor emerged fromoutside the industry and threatened to
turn it upside down…
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A few observations about our industry...
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Publishers and librarians are
conspiring to annoy researchers
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It is easier for a camel to pass through the eye of a needle than to find a library website that is usable and friendly and provides services rather than talking about them in weird library jargon.
THE USER IS NOT BROKEN: A MEME MASQUERADING AS A MANIFESTO K.G. Schneiderhttp://freerangelibrarian.com/2006/06/the_user_is_not_broken_a_meme.php
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It is easier for a camel to pass through the eye of a needle than to find a publisher website that is usable and friendly and provides services that haven’t been co-opted by a weird marketing agenda.
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http://www.gapingvoid.com/Moveable_Type/archives/004527.html
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One possible exception...
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PyschoceramicsReview
The Society ofPyschoceramicists Dulce et Decorum Est Desipere in Loco
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We don’t know who our audience is
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Subscribers & PPV Unrecognized
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Who are they?
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http://www.nsf.gov/statistics/infbrief/nsf08305/
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14.0%
2.1%
38.4% 23.2%
22.2%
S&E S&E Related Non S&E UnemployedNot in labour force
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Our PPV pricing is mental
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?$£€
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~ $5.00
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~ $1.00
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> $20.00
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Our ability to easily offer flexible pricing
models is terrible
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per song)
Simple Interface
iPod
iTunes strengths
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔✔
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘✔
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘✔
✔
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
✘
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Critical mass
Simple pricing
Cheap pricing
Disaggregation (per article)
Simple Interface
iPod
And iPub?
✔
✘
✘
✔
✔
?
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