3 of 3 shopping engine success for yahoo! stores webinar

Shopping Engine Success for Yahoo! Stores (PART 3)

Presented by

with guest Rob Snell

Shopping Engine Results Explained

What it looks like

Search Engine Results Page Explained

Product Results View

Normalized Product View

Data Feed Optimization

The Juicy Stuff!

Data Feed Optimization Tips Testing Product Titles

Proper spelling and punctuation. Don’t use all CAPS! Include product “type”

Data Feed Optimization Tips Testing Product Titles (cont)

Include brand, color, size, and gender

Data Feed Optimization Tips More Attributes = Better Results

Submit more than just required fields. Include UPC, model number, custom attributes. Keywords field isn’t that relevant on Google

Shopping. Categorization is your friend

Each engine has a different taxonomy

Data Feed Optimization Tips Categorization is your friend

Each engine has a different taxonomy Ensure proper placement of all your products

Data Feed Optimization Tips No feed is created equal

Don’t use the same file for every engine! Catalog.xml file doesn’t have everything engines want

It’s missing Manufacturer, model number, UPC and more!

Remember Google requiring the condition field fiasco?

Question & Answer

Conclusion

Ryan Douglas – ryan@singlefeed.com

Brian Smith – brian@singlefeed.com

www.singlefeed.com

www.loveyourfeed.com

www.comparisonengines.com