3 of 3 shopping engine success for yahoo! stores webinar
DESCRIPTION
TRANSCRIPT
Shopping Engine Success for Yahoo! Stores (PART 3)
Presented by
with guest Rob Snell
Shopping Engine Results Explained
What it looks like
Search Engine Results Page Explained
Product Results View
Normalized Product View
Data Feed Optimization
The Juicy Stuff!
Data Feed Optimization Tips Testing Product Titles
Proper spelling and punctuation. Don’t use all CAPS! Include product “type”
Data Feed Optimization Tips Testing Product Titles (cont)
Include brand, color, size, and gender
Data Feed Optimization Tips More Attributes = Better Results
Submit more than just required fields. Include UPC, model number, custom attributes. Keywords field isn’t that relevant on Google
Shopping. Categorization is your friend
Each engine has a different taxonomy
Data Feed Optimization Tips Categorization is your friend
Each engine has a different taxonomy Ensure proper placement of all your products
Data Feed Optimization Tips No feed is created equal
Don’t use the same file for every engine! Catalog.xml file doesn’t have everything engines want
It’s missing Manufacturer, model number, UPC and more!
Remember Google requiring the condition field fiasco?
Question & Answer
Conclusion
Ryan Douglas – [email protected]
Brian Smith – [email protected]
www.singlefeed.com
www.loveyourfeed.com
www.comparisonengines.com