part 2 of 3 : (rob snell on) shopping engine success for yahoo! stores jan 2010 webinar
Post on 14-Sep-2014
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DESCRIPTION
This is the ROB SNELL part Google Product Search for Yahoo! Store SINGLEFEEDTRANSCRIPT
homepage
Speaker: PUBCON / SES / SMX / IRCE / Y!Summit
Why am I doing this webinar?
is probably 5-10x more important than it was just a year ago
XML
XML
June 2009
added new mandatory field:
Condition
XML
January 2010 If you don’t have a custom feed,
or if you haven’t added
Conditionyou’re missing out on free traffic
SEOis always changing
Search enginesGoogle graph here
• Set up SingleFeed account Set up Google Merchant Center account Unhook Yahoo! XML / email Add custom shopping fields to STORE FastPivot: RTML Product Export template SingleFeed: Categorize Products SingleFeed: Clean up data / Set-up rules
pretty fastresults
Are you in google.com/products
site:yourdomain.com
shopping trumps
organic!
YWA STUFF
Look in YWAReferrer
google.com/products
google.com/products
google.com/products
2986 Extra Visitors
tagged
URLS
?utm_medium=shoppingengine&utm_source=googlebase
&cvsfa=2266&cvsfe=2&cvsfhu=31392d2d4845524d2d535052454e4745522d4e45434b2d544543482d4e594c4f4e2d50494
e43482d434f4c4c4152
131 Extra Orders
annualized
$68,927
now what?
Do you want to let Yahoo! Store handle
your feeds?
Or do you want an expert?
Add mandatory
fields
Merchant Solutions or
Legacy Store?
Legacy XML:
Custom RTML from FastPivot
add custom fields
Merchant Solutions IS easier!
“Upgrade” for a 50% increase in
revshare!
Default or Custom Types?
Custom Types:
Add Manufacturer,UPC, and Mfg-Part # once for all products
Default Types:
Hand-add Manufacturer,UPC, and Mfg-Part #
TO EVERY PRODUCT
enter custom field data
Brand / MFG, UPC, MFG#
TIP: If competing with Amazon / Cabela’s, you
need same quality product data -- Brand, UPC, MFG#
http://dev.tomthedeveloper.com
Turn on product extensions in Google AdWords on ALL campaigns
January 2010 If you don’t have a custom feed,
or if you haven’t added
Conditionyou’re missing out on free traffic
