23 march for posting

MEDIA ANALYSIS:

Using critical analysis tools to examine the world.

Learning Objectives for this course

Use a variety of critical analysis techniques, such as semiotic and sociological, to interpret media texts and human culture.

Analyze the function and interdependence of media makers, institutions, texts, and audiences as major components of mass communication.

Explain and provide examples that illustrate the centrality, fluidity, and inextricable links between the Internet and digital technologies as sources of information in our world today.

MEDIUM

MEDIUM

Marshall McLuhan

Marshall McLuhan

http://tinyurl.com/jg9zntr

Watch:

CLASS 3.23.16

What is “THE MEDIA”

We gave elements of a definition that include Marshall McLuhan's ideas.Your quiz will be about the chapter in your text (Second text, Understanding Media), “The Written Word,” and the quiz questions we developed in class.

Elements of ”The Media” or media.

Mass communicationsClassroom definition:

Professor’s note:

That is, extending the ability to communicate over distance and to many people.

Media extends some capacity of human beings.

Elements of ”The Media.”

Classroom definition:

Marshall McLuhan.

“any matter or force that amplified man’s five physical senses by any means or modes.1”

1http://chir.ag/papers/mcluhan.shtml

McLuhan.

Electronic media is an extension of the central nervous system.

McLuhan.

We are blind to the effects of the currently dominate medium.

McLuhan.

The impact of the medium is more important than the content.

McLuhan.

The content of the new medium is the old media.

For instance, the content of the movies is plays, the theater. Or perhaps more precise: narrative -

stories.

McLUHAN

The four laws (questions) of media.

1. What does it enhances or intensify?

2. What does it render or obsolete or displace?

3. What does it retrieve that was previously obsolesced?

4. What does it produce or become when pressed to an extreme?

McLUHAN

1. What does it enhances or intensify?

2. What does it render or obsolete or displace?

3. What does it retrieve that was previously obsolesced?

4. What does it produce or become when pressed to an extreme?

EXTRA CREDIT WORK TOPICS

In the coming classes we will discuss the parameters of possible extra credit work. You will be able to earn up to 12% of your grade by doing

extra credit work.

EXTRA CREDIT WORK TOPICS

Pick a medium and use McLuhan’s ideas to do an analysis. For instance, email.

Pick a critical theory and find examples to illustrate its applicability in media. For example, psychoanalytic theory; show how certain political

theories are mythical.

EXTRA CREDIT WORK TOPICS

Create a blog, list quotes and relate them to a critical theory. Min 25 quotes.

EXTRA CREDIT WORK TOPICS

Interview students about media consumption. Present three logs of daily

media usage.

EXTRA CREDIT WORK TOPICS

Collect text conversations. Download and print and analyze them.

EXTRA CREDIT WORK TOPICS

Trace the arc of an emerging media story (for instance something in the news). Use Propps functions (see chapter on semiotics in Berger

textbook) to analyze the narrative.

EXTRA CREDIT WORK TOPICS

Next week

Thesis paragraph due. Revised D-brad paper due. [Alternate: one page on a topic from your sequence] Quiz on the chapter in Understanding Media, “The Written Word.”

We sill discuss EDUCATION AS MEDIA. I will send an email to explain this.