2020 11x17 media overview-q1 - athlonoutdoors.com€¦ · audience viewing hours (almost 22 years!)...

Athlon Outdoors’ media offerings are unrivaled inscale and performance, and our audience is 100%organic. Delivering targeted content has resulted inhuge growth over the past 3 years, and we will expandand strengthen our offerings in 2020, particularlyvideo.

GOOGLE ANALYTICS: APR 1, 2019 – MAR 31, 2019 YOUTUBE 2019. BRIGHTCOVE 2019. ALL NUMBERS BASED UPON AN AVERAGE OF 12 MONTHS OR ACTUAL CURRENT QUANTITY.

1.43MMONTHLY DIGITAL

UNIQUES36% GROWTH

YOY585K

MONTHLY EMAIL SUBSCRIBERS

40% GROWTHYOY

VIDEO

PRINT

DIGITAL

SOCIAL

6.8M+2019 VIDEO VIEWS ACROSS OUR NETWORK AND

YOUTUBE

200KAUDIENCE VIEWING

HOURS(ALMOST 22 YEARS!)

2.26MMONTHLY DIGITAL

PAGE VIEWS25% GROWTH

YOY

2KVIDEO LIBRARY200+ VIDEOS

ADDED IN 2019

11K+ENTRIES/MO

83K+SOCIAL

ACTIONS/MO

6ORIGINAL VIDEO

SERIESMORE TO COME!

46ANNUAL

PRINT ISSUES

19.5MANNUAL PRINT

REACH

951KMONTHLY SOCIAL

MEDIA REACH30% GROWTH

YOY

21SOCIAL

CHANNELS

• SWEAT, LEAD & STEEL• BALLISTIC PRECISION• RELOADING ZONE• PDW EVERYDAY CARRY• TL PROJECT AR• TL NIGHT SHOOTER

MORE TO COME!

MASSIVE GROWTH!

EASY & AFFORDABLE CUSTOM VIDEOS Video content is critical in today’s marketing strategy.Let Athlon Outdoors be your resource for productvideos, sponsored series, native content, companyprofiles and much more!

FOCUS ON VIDEOBRANDED VIDEO EXPERIENCE

IMMERSIVE BRANDING FOR YOUR COMPANY’S VIDEOS

.35AVGNATIVE

CLICK-THRU RATENATIVE AVG .20

.18AVGDISPLAY

CLICK-THRU RATEDISPLAY AVG .08

CIRCULATION: 90K

4xCIRCULATION: 80K

7xCIRCULATION: 90K

1x

CIRCULATION: 80K

6xCIRCULATION: 80K

6x

CIRCULATION: 140K

6x

CIRCULATION: 230K

4xCIRCULATION: 230K

4x

CIRCULATION: 140K

4x

CIRCULATION: 125K

4x

37.5KSOCIAL

330.3KSOCIAL

23.5KSOCIAL

38.4KSOCIAL

WWW. SKILLSETMAG.COM

LAUNCHED Q4 2019

55KE-NEWSLETTER LIST 5.8K DOWNLOADS/MO20K DOWNLOADS/MO

PODCASTS

WWW.BALLISTICMAG.COM

390KUNIQUES/MO

583KPAGE VIEWS/MO

155KE-NEWSLETTER LIST

↑ 164%YOY

WWW.PERSONALDEFENSEWORLD.COM

450KUNIQUES/MO

721KPAGE VIEWS/MO

120KE-NEWSLETTER LIST

WWW.TACTICALLIFE.COM

536KUNIQUES/MO

879KPAGE VIEWS/MO

185KE-NEWSLETTER LIST

219KSOCIAL

417KSOCIAL

47KSOCIAL

42KSOCIAL

WWW. REALWORLDSURVIVOR.COM

53KUNIQUES/MO

77KPAGE VIEWS/MO

70KE-NEWSLETTER LIST

96KSOCIAL

18.8KSOCIAL