2020 11x17 media overview-q1 - athlonoutdoors.com€¦ · audience viewing hours (almost 22 years!)...
TRANSCRIPT
Athlon Outdoors’ media offerings are unrivaled inscale and performance, and our audience is 100%organic. Delivering targeted content has resulted inhuge growth over the past 3 years, and we will expandand strengthen our offerings in 2020, particularlyvideo.
GOOGLE ANALYTICS: APR 1, 2019 – MAR 31, 2019 YOUTUBE 2019. BRIGHTCOVE 2019. ALL NUMBERS BASED UPON AN AVERAGE OF 12 MONTHS OR ACTUAL CURRENT QUANTITY.
1.43MMONTHLY DIGITAL
UNIQUES36% GROWTH
YOY585K
MONTHLY EMAIL SUBSCRIBERS
40% GROWTHYOY
VIDEO
DIGITAL
SOCIAL
6.8M+2019 VIDEO VIEWS ACROSS OUR NETWORK AND
YOUTUBE
200KAUDIENCE VIEWING
HOURS(ALMOST 22 YEARS!)
2.26MMONTHLY DIGITAL
PAGE VIEWS25% GROWTH
YOY
2KVIDEO LIBRARY200+ VIDEOS
ADDED IN 2019
11K+ENTRIES/MO
83K+SOCIAL
ACTIONS/MO
6ORIGINAL VIDEO
SERIESMORE TO COME!
46ANNUAL
PRINT ISSUES
19.5MANNUAL PRINT
REACH
951KMONTHLY SOCIAL
MEDIA REACH30% GROWTH
YOY
21SOCIAL
CHANNELS
• SWEAT, LEAD & STEEL• BALLISTIC PRECISION• RELOADING ZONE• PDW EVERYDAY CARRY• TL PROJECT AR• TL NIGHT SHOOTER
MORE TO COME!
MASSIVE GROWTH!
EASY & AFFORDABLE CUSTOM VIDEOS Video content is critical in today’s marketing strategy.Let Athlon Outdoors be your resource for productvideos, sponsored series, native content, companyprofiles and much more!
FOCUS ON VIDEOBRANDED VIDEO EXPERIENCE
IMMERSIVE BRANDING FOR YOUR COMPANY’S VIDEOS
.35AVGNATIVE
CLICK-THRU RATENATIVE AVG .20
.18AVGDISPLAY
CLICK-THRU RATEDISPLAY AVG .08
CIRCULATION: 90K
4xCIRCULATION: 80K
7xCIRCULATION: 90K
1x
CIRCULATION: 80K
6xCIRCULATION: 80K
6x
CIRCULATION: 140K
6x
CIRCULATION: 230K
4xCIRCULATION: 230K
4x
CIRCULATION: 140K
4x
CIRCULATION: 125K
4x
37.5KSOCIAL
330.3KSOCIAL
23.5KSOCIAL
38.4KSOCIAL
WWW. SKILLSETMAG.COM
LAUNCHED Q4 2019
55KE-NEWSLETTER LIST 5.8K DOWNLOADS/MO20K DOWNLOADS/MO
PODCASTS
WWW.BALLISTICMAG.COM
390KUNIQUES/MO
583KPAGE VIEWS/MO
155KE-NEWSLETTER LIST
↑ 164%YOY
WWW.PERSONALDEFENSEWORLD.COM
450KUNIQUES/MO
721KPAGE VIEWS/MO
120KE-NEWSLETTER LIST
WWW.TACTICALLIFE.COM
536KUNIQUES/MO
879KPAGE VIEWS/MO
185KE-NEWSLETTER LIST
219KSOCIAL
417KSOCIAL
47KSOCIAL
42KSOCIAL
WWW. REALWORLDSURVIVOR.COM
53KUNIQUES/MO
77KPAGE VIEWS/MO
70KE-NEWSLETTER LIST
96KSOCIAL
18.8KSOCIAL