2014 hac conference & canadian tourism marketing summit- centre spread ad in canadian lodging...

HACCONFERENCE.CA + CDNTOURISMMARKETING.CAFOR FULL PROGRAM + TO REGISTER VISIT

HAC CONFERENCE

IT’S ALL HAPPENING IN TORONTO! FEBRUARY 11-13, 2014AT THE EATON CHELSEA TORONTO HOTEL

Top name speakers. InsIghTful InformaTIon. naTIonal neTworkIng.

CDNTOURISMMARKETING.CA PROGRAM HIGHLIGHTS

HACCONFERENCE.CA PROGRAM HIGHLIGHTS

➤ BaCk BY popular DemanD: TerrY o’reIllY! Terry o’reilly will show us how to outsmart the competition, not outspend them!

➤ The neXT eVoluTIon of The Dmo: rIghT-sIZeD, rIghT-resourCeD & TeCh-enaBleD What’s in the cards for destination marketers in a world turned upside down? Hear from Tony D’astolfo, Managing Director of PhoCusWright as he brings together the traditional and the contemporary (maybe even the future) in a spirited presentation of “What’s Next!”

➤ CusTomers In The palm of Your hanD Catapult your brand to new customers, keep them engaged, and grow conversions using cost-effective social-media strategies while leveraging your digital assets on mobile platforms with adrian Brijbassi, Manager for Social Media and Advocacy, Canadian Tourism Commission.

➤ whaT DrIVes Consumers? Hear what the auto industry knows about changing consumer behaviour. Join sheryl Connelly, Global Trends and Futuring, Ford Motor Company.

➤make Your mulTI-generaTIonal workforCe a CompeTITIVe aDVanTage Curt steinhorst entertainingly reveals each generation’s preferences & priorities to highlight what they bring to the workforce—and how to build on their common ground.

➤ InsIghTsJoin nicolas Darveau-garneau and eric morris of Google Canada, as they provide a big picture perspective on digital and mobile marketing and illustrate how Google’s technology will shape travel and tourism in the near-term.

➤how To ouT-sell, ouT-markeT anD ouT-negoTIaTe, BuT neVer ouT-spenD The CompeTITIon Bill Todd will share an arsenal of proven sales ideas, strategies and tactics being used by today’s most successful sales professionals.

Sheryl Connelly, Curt Steinhorst, Nicolas Darveau-Garneau, Eric Morris, Bill Todd, Terry O’Reilly, Tony D’Astolfo, Adrian Brijbassi + more!

ConfIrmeD sponsors To DaTe

GOLD SILVER BRONZEHAC HALL OF FAME AWARDS TITLE SPONSOR COFFEEPENS BREAKFAST LANYARDS MEDIA PARTNERSRECEPTION