2014 hac conference & canadian tourism marketing summit- centre spread ad in canadian lodging...
DESCRIPTION
Centre Spread ad in Canadian Lodging News JAN/FEB 2014 issue for the Hotel Association of Canada's National Conference held in conjunction with Canadian Tourism Marketing Summit on FEB 11-13, 2014 at Eaton Chelsea Toronto Hotel. Keynote speakers include: Sherryl Connelly- Ford Motor Company Nicolas Darveau-Garneau and Eric Morris- Google Curt Steinhorst Bill Todd- Sales Professional Terry O'Reilly- back by popular demand Tony D'Astolfo- Managing Director at PhoCusWright Adrian Brijbassi- Canadian Tourism Commission +more Check out www.hacconference.ca and www.cdntourismmarketing.ca for more details.TRANSCRIPT
HACCONFERENCE.CA + CDNTOURISMMARKETING.CAFOR FULL PROGRAM + TO REGISTER VISIT
HAC CONFERENCE
IT’S ALL HAPPENING IN TORONTO! FEBRUARY 11-13, 2014AT THE EATON CHELSEA TORONTO HOTEL
Top name speakers. InsIghTful InformaTIon. naTIonal neTworkIng.
CDNTOURISMMARKETING.CA PROGRAM HIGHLIGHTS
HACCONFERENCE.CA PROGRAM HIGHLIGHTS
➤ BaCk BY popular DemanD: TerrY o’reIllY! Terry o’reilly will show us how to outsmart the competition, not outspend them!
➤ The neXT eVoluTIon of The Dmo: rIghT-sIZeD, rIghT-resourCeD & TeCh-enaBleD What’s in the cards for destination marketers in a world turned upside down? Hear from Tony D’astolfo, Managing Director of PhoCusWright as he brings together the traditional and the contemporary (maybe even the future) in a spirited presentation of “What’s Next!”
➤ CusTomers In The palm of Your hanD Catapult your brand to new customers, keep them engaged, and grow conversions using cost-effective social-media strategies while leveraging your digital assets on mobile platforms with adrian Brijbassi, Manager for Social Media and Advocacy, Canadian Tourism Commission.
➤ whaT DrIVes Consumers? Hear what the auto industry knows about changing consumer behaviour. Join sheryl Connelly, Global Trends and Futuring, Ford Motor Company.
➤make Your mulTI-generaTIonal workforCe a CompeTITIVe aDVanTage Curt steinhorst entertainingly reveals each generation’s preferences & priorities to highlight what they bring to the workforce—and how to build on their common ground.
➤ InsIghTsJoin nicolas Darveau-garneau and eric morris of Google Canada, as they provide a big picture perspective on digital and mobile marketing and illustrate how Google’s technology will shape travel and tourism in the near-term.
➤how To ouT-sell, ouT-markeT anD ouT-negoTIaTe, BuT neVer ouT-spenD The CompeTITIon Bill Todd will share an arsenal of proven sales ideas, strategies and tactics being used by today’s most successful sales professionals.
Sheryl Connelly, Curt Steinhorst, Nicolas Darveau-Garneau, Eric Morris, Bill Todd, Terry O’Reilly, Tony D’Astolfo, Adrian Brijbassi + more!
ConfIrmeD sponsors To DaTe
GOLD SILVER BRONZEHAC HALL OF FAME AWARDS TITLE SPONSOR COFFEEPENS BREAKFAST LANYARDS MEDIA PARTNERSRECEPTION