2013 fall marketing on virginia.org participation opportunities best practices fall marketing...

2013 Fall Marketing on Virginia.org

Participation Opportunities

Best Practices

Fall Marketing Calendar and Strategy

Webinar

Please Mute your Lines

Ask Questions through Question tool

VTC Digital Marketing

Dave NeudeckDigital Marketing Directordneudeck@virginia.org

Mary BishopDigital Marketing Managermbishop@virginia.org

Robin MamunesDigital Marketing Content Coordinatorrmamunes@virginia.org

Casey HigginsDigital Marketing Content Specialistchiggins@virginia.org

Tom KirkMultimedia Specialisttkirk@virginia.org

Today’s Agenda

• Fall Calendar• Listings Management• 48 Hour Getaways• Trip Planner• Other Ideas• Q/A

Fall 2013 Calendar

300,000 subscribers•Monthly eNewsletters 9/10 & 10/8•Sites & Attractions eNews 9/24•History eNews 10/22

150,000 subscribers•Travel Packages & Deals 9/17 & 10/15

Advertising Opportunities: Rates & Calendar http://www.vatc.org/emarketing/enewsadvertising/

Target Audience

• Couples; 35-55 y.o.

• Bachelor’s Degree; Upper-Middle

• Drive, Short Getaway

• Primary: DC, Baltimore, NC, VA

• Secondary Markets: Philadelphia, NYC, SC, Ohio, Atlanta

Weekly Foliage Reports

75,000 subscribers•Beginning the last week of September•Features

• Leaf Reports• Calendar of Events• Trip Ideas and 48-Hour Getaways• Themed Experiences and Travel Stories• User Submitted Images

Blog Posts and Articles

500,000 • Scenic Drives: 15M acres of Fall Foliage!• U-Pick and Corn MAzes• Festivals – Food, Music, Wine, etc.• 48-Hour Getaways• Outdoor Activities• Small Town Travel

All Season Article Ideas

48 Hour Getaways• Series of 8 Articles

Sept 3 – Sept 26 All Regions; Outdoor Themes Scenic Drives

September Article Ideas

• 10 Toe-Tapping Music Festivals• 15 Fall Festivals for Family Fun• 12 Great Fall Food Festivals• Cultural Trails – Tastes and Arts• Best Fall Overlooks• Pumpkin Patches and Corn Mazes• Ziplining and Canopy Tours• Favorite Hikes

October Article Ideas

• Coastal Destinations• Fall Fishing• Mountain Resorts and Getaways• Lake Destinations• Haunted Tours and Ghost Stories• Oktoberfests• Weekend Events

Article Ideas

Other Ideas?

We look for ways to package the state in articles by having at least 3 examples of an idea.

Submit ideas to dneudeck@virginia.org

Important Tips for Listing Virginia.org

• Update Existing Listings

• Venue

• Website/Facebook Links

• Booking URL

• Fees/pricing

• Description

• Images

• Confirm and Submit

• Advanced Options

Important Tips for Listing Virginia.org

• Update Existing Listings

• Venue

• Website/Facebook Links

• Booking URL

• Fees/pricing

• Description

• Images

• Confirm and Submit

• Advanced Options

Important Tips for Listing Virginia.org

• Update Existing Listings

• Venue

• Website/Facebook Links

• Booking URL

• Fees/pricing

• Description and Summary

• Images

• Confirm and Submit

• Advanced Options

Important Tips for Listing Virginia.org

• Update Existing Listings

• Venue

• Website/Facebook Links

• Booking URL

• Fees/pricing

• Description and Summary

• Images

• Confirm and Submit

• Advanced Options

Important Tips for Listing Virginia.org

• Update Existing Listings

• Venue

• Website/Facebook Links

• Booking URL

• Fees/pricing

• Description and Summary

• Images

• Confirm and Submit

• Advanced Options

48 Hour Getaway Submissionshttp://www.vatc.org/emarketing/48hourgetawaysubmission/

Seeking

•Scenic Drives

•Seasonal Culinary

•Outdoor Recreation

•Unique Fall Experiences

48 Hour Getaway Submissionshttp://www.vatc.org/emarketing/48hourgetawaysubmission/

Required

•At least three options for accommodations, dining, attractions, etc.

•EVERY business must have a listing on Virginia.org

•Four or five high quality images emailed to Casey Higgins (chiggins@virginia.org)

48 Hour Getaway Submissionshttp://www.vatc.org/emarketing/48hourgetawaysubmission/

Using Virginia.org Trip Planner

Log in from top of any page.

Browse Virginia.org and add items to planner.

Create your trip by dragging and dropping saved items onto one or more days.

Share your trip!

Using Virginia.org Trip Planner

Log in from top of any page.

Browse Virginia.org and add items to planner.

Create your trip by dragging and dropping saved items onto one or more days.

Share your trip!

Using Virginia.org Trip Planner

Log in from top of any page.

Browse Virginia.org and add items to planner.

Create your trip by dragging and dropping saved items onto one or more days.

Share your trip!

Using Virginia.org Trip Planner

Log in from top of any page.

Browse Virginia.org and add items to planner.

Create your trip by dragging and dropping saved items onto one or more days.

Share your trip!