2013 fall marketing on virginia.org participation opportunities best practices fall marketing...
TRANSCRIPT
2013 Fall Marketing on Virginia.org
Participation Opportunities
Best Practices
Fall Marketing Calendar and Strategy
Webinar
Please Mute your Lines
Ask Questions through Question tool
VTC Digital Marketing
Dave NeudeckDigital Marketing [email protected]
Mary BishopDigital Marketing [email protected]
Robin MamunesDigital Marketing Content [email protected]
Casey HigginsDigital Marketing Content [email protected]
Tom KirkMultimedia [email protected]
Today’s Agenda
• Fall Calendar• Listings Management• 48 Hour Getaways• Trip Planner• Other Ideas• Q/A
Fall 2013 Calendar
300,000 subscribers•Monthly eNewsletters 9/10 & 10/8•Sites & Attractions eNews 9/24•History eNews 10/22
150,000 subscribers•Travel Packages & Deals 9/17 & 10/15
Advertising Opportunities: Rates & Calendar http://www.vatc.org/emarketing/enewsadvertising/
Target Audience
• Couples; 35-55 y.o.
• Bachelor’s Degree; Upper-Middle
• Drive, Short Getaway
• Primary: DC, Baltimore, NC, VA
• Secondary Markets: Philadelphia, NYC, SC, Ohio, Atlanta
Weekly Foliage Reports
75,000 subscribers•Beginning the last week of September•Features
• Leaf Reports• Calendar of Events• Trip Ideas and 48-Hour Getaways• Themed Experiences and Travel Stories• User Submitted Images
Blog Posts and Articles
500,000 • Scenic Drives: 15M acres of Fall Foliage!• U-Pick and Corn MAzes• Festivals – Food, Music, Wine, etc.• 48-Hour Getaways• Outdoor Activities• Small Town Travel
All Season Article Ideas
48 Hour Getaways• Series of 8 Articles
Sept 3 – Sept 26 All Regions; Outdoor Themes Scenic Drives
September Article Ideas
• 10 Toe-Tapping Music Festivals• 15 Fall Festivals for Family Fun• 12 Great Fall Food Festivals• Cultural Trails – Tastes and Arts• Best Fall Overlooks• Pumpkin Patches and Corn Mazes• Ziplining and Canopy Tours• Favorite Hikes
October Article Ideas
• Coastal Destinations• Fall Fishing• Mountain Resorts and Getaways• Lake Destinations• Haunted Tours and Ghost Stories• Oktoberfests• Weekend Events
Article Ideas
Other Ideas?
We look for ways to package the state in articles by having at least 3 examples of an idea.
Submit ideas to [email protected]
Important Tips for Listing Virginia.org
• Update Existing Listings
• Venue
• Website/Facebook Links
• Booking URL
• Fees/pricing
• Description
• Images
• Confirm and Submit
• Advanced Options
Important Tips for Listing Virginia.org
• Update Existing Listings
• Venue
• Website/Facebook Links
• Booking URL
• Fees/pricing
• Description
• Images
• Confirm and Submit
• Advanced Options
Important Tips for Listing Virginia.org
• Update Existing Listings
• Venue
• Website/Facebook Links
• Booking URL
• Fees/pricing
• Description and Summary
• Images
• Confirm and Submit
• Advanced Options
Important Tips for Listing Virginia.org
• Update Existing Listings
• Venue
• Website/Facebook Links
• Booking URL
• Fees/pricing
• Description and Summary
• Images
• Confirm and Submit
• Advanced Options
Important Tips for Listing Virginia.org
• Update Existing Listings
• Venue
• Website/Facebook Links
• Booking URL
• Fees/pricing
• Description and Summary
• Images
• Confirm and Submit
• Advanced Options
48 Hour Getaway Submissionshttp://www.vatc.org/emarketing/48hourgetawaysubmission/
Seeking
•Scenic Drives
•Seasonal Culinary
•Outdoor Recreation
•Unique Fall Experiences
48 Hour Getaway Submissionshttp://www.vatc.org/emarketing/48hourgetawaysubmission/
Required
•At least three options for accommodations, dining, attractions, etc.
•EVERY business must have a listing on Virginia.org
•Four or five high quality images emailed to Casey Higgins ([email protected])
48 Hour Getaway Submissionshttp://www.vatc.org/emarketing/48hourgetawaysubmission/
Using Virginia.org Trip Planner
Log in from top of any page.
Browse Virginia.org and add items to planner.
Create your trip by dragging and dropping saved items onto one or more days.
Share your trip!
Using Virginia.org Trip Planner
Log in from top of any page.
Browse Virginia.org and add items to planner.
Create your trip by dragging and dropping saved items onto one or more days.
Share your trip!
Using Virginia.org Trip Planner
Log in from top of any page.
Browse Virginia.org and add items to planner.
Create your trip by dragging and dropping saved items onto one or more days.
Share your trip!
Using Virginia.org Trip Planner
Log in from top of any page.
Browse Virginia.org and add items to planner.
Create your trip by dragging and dropping saved items onto one or more days.
Share your trip!
