2013: a year in international ecommerce

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MULTILINGUAL UPDATESA look back at 2013…

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SARAH TRAMM

DENMARK

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YOUTUBE.DK WAS LAUNCHED. 2.2 million Danes now use the site every month.

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THE NORDIC CARDS & PAYMENT PROVIDER, NETS, WAS FORCED TO LOWER ONLINE VISA PAYMENTS. The Danish Competition Authority ruled payments to be lowered by 36%.

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LÉA COSTANTINIJEAN-YVES SCAURI

FRANCE

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MOBILE SEARCH HAS INCREASED CONSISTENTLY. 68% of mobile research takes place at home. 28% leads to a conversion.

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FRANCE HAS A NEW SEARCH ENGINE. Qwant was launched on July 4.

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SANCTIONS WERE IMPOSED AGAINST GOOGLE. The French government took action against the search engine in September for failing to alter its privacy.

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LISA HEßLER KAI MICHAELSEN

GERMANY

GLORIA GAVRILOVIC

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A CHOICE OF PAYMENT METHOD SHOWN TO INFLUENCES SALES. A study showed that paying by invoice is the most popular method (45%), followed by credit card (20%) and PayPal (19%).SOURCE t3nMagazine

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AMAZON KING OF GOOGLE SEARCH RESULTS. The retailer buys the most ads and has the best natural results.

SOURCE Focus

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GOOGLE ANNOUNCED SITES NOT OPTIMISED FOR MOBILE TO BE RANKED LOWER.

SOURCE GFM

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DAVIDE TIEN

ITALY

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NEW ITALIAN SEARCH ENGINE LAUNCHED. istella prioritises Italian sites in its results and is aimed at serving the domestic audience.

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NEW INTERNET TAX PROPOSED. This tax, proposed by the government to raise revenue, would hit Google but not retailers like Amazon.

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SASKIA ROSKAM

NETHERLANDS

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80% OF INTERNET USERS IN THE NETHERLANDS MADE AN ONLINE PURCHASE.

SOURCE CBS

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THE NETHERLANDS HAD THE MOST SOCIAL MEDIA USERS IN EUROPE. 98% of 18-24-year-olds use social media.

SOURCE Mobile Marketing Magazine

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MOBILE COMMERCE ACCOUNTED FOR 11% OF THE NETHERLANDS’ TOTAL ECOMMERCE REVENUE.

SOURCE thuiswinkel.org

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MAKSIMS VISNAKOVS

RUSSIA

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YANDEX HAS CHANGED ITS ADS PLACEMENT. The Russian search engine now places ads at the base of the page instead of the right margin as previously.

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PAID LINKS ARE NOW DISCOUNTED. Yandex is no longer taking paid links into consideration for searches in Moscow.

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ANA MIRAMBELLPATRICK VAZQUEZ

SPAIN

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ECOMMERCE CONTINUED TO GROW. Ecommerce was up 13.4% in 2013 and more than half of the population has made an online purchase.

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SPENDING ON DIGITAL ADVERTISING WAS DOWN. MOBILE & DISPLAY WAS UP.

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ANA MIRAMBELL

MEXICO

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GOOGLE INTRODUCED THE ‘CONECTADAS PLATFORM’ TO HELP FIGHT AGAINST GENDER INEQUALITIES IN THE DIGITAL MARKET.

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JENNIE LINDEHOFF

SWEDEN

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SWEDEN’S SMARTPHONE USAGE WAS MORE THAN DOUBLE THE EUROPEAN AVERAGE.

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SWEDEN NOW HAS THE EIGHTH LARGEST ONLINE MARKETING MARKET IN EUROPE.

SOURCE iabsvergie.se

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GOOGLE SHOPPING LAUNCHED IN SWEDEN. Following its 2012 US launch the service was rolled out on google.se.

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