2012 06-14 learn tolisten-webinar slides

STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED

29-minute Afternoon Break Webinar Series

Learn To Listen To Your Marketplace and Increase Your Sales

Why You Need a Social Media Marketing System

June 14, 2012

STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED

Q&A will follow the presentation

Enter your questions in theQuestion window and press Send

An on-demand replay link will be sentTo all registrants within 48 hours

Moderator:Phil ClarkBusiness Development Manager,Axis Global Partners

• Who are Axis Global Partners

– Nearly 15 years of experience providing strategic solutions

– Business management solutions and software

– Small and medium-sized market

– Core expertise • Customer Relationship Management• Enterprise Resource Planning

– Sage 300 (formerly known as Accpac)• Business Intelligence• Sage Business Partner

STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED

Presenter:

Dan Kraus,President, FounderLeading Results, Inc.

@LeadingResultsdkraus@leadingresults.com

Who is this Dan Kraus guy?

• 25 year sales & marketing veteran• UMASS Amherst, Marketing• Founded 3 companies

Outsourced VP Marketing 12 companies Marketing coach/consultant 32 companies Run marketing mentoring for over 100 small businesses

associated with a major software publisher

Leading Results Overview• Marketing services firm – coaching and consulting

1:1 Coaching, Group Coaching Fractional VP of Marketing Social Media Coaching and Learning Referral Marketing Coaching and Classes

• Authorized Duct Tape Marketing coaches• Offices in Boston, Charlotte and Philadelphia• Clients throughout North America• We help our clients stop wasting money on marketing that

does not create results

Leading Results Core Marketing Mantra

Don't talk about the products you sell; talk about the problems you solve.  Then talk about the remarkably different way that I will experience working with you as you solve those problems. Be sure you tell me what I get; NOT what you do.  Because I don't have time to figure out if what I need is what you do.

The

realities of 21st Century

Marketing

Marketing has fundamentally changed!

From:Outbound(Prospecting, Hunting, Interrupting)

To: Inbound(Attracting, Educating, “Getting Found”)

Print Ads Blogs, e-books, white papers

Radio Ads Podcasts

Television Ads Videos

Tradeshows Webinars

Cold Calling Search Engine Optimization

E-mail Blasts RSS, Feeds

There are new tools and you have to use them

“If you don’t like change, you’re

going to like irrelevance even

less.”- Gen. Eric Shinseki

Strategy Before Tactics

Marketing is…

Getting someone, who has a need, to know, like and trust you….

So that they will try, buy, repeat purchase and refer you and your organization.

Who is ideal?• Profitable• Values you• Refers

Ideal Customer

Within This Context, then Define

• Demographics• Psychographics• Geographics• Behavior

Social Media

Social Media/Social Marketing

• Wikipedia: Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

• Leading Results: Social Media Marketing is about helping someone get to know, like and trust you through their own initiatives as they look for a solution to a problem they have.

Digital interactivity is now at the center of marketing

Website or Blog

LinkedIn

YouTube

Facebook

Flickr

DiggStumble Upon

Twitter

Online PR

Friend Feed

Listen - Find Leads

Listen and Enhance Credibility

Keep up on your competitors

Where to Start? Pick Your Tools

Pick Your Key Sites

(tools)

Listen

Alerts

Customer experienceBrand mentionsCompetitionAccuracyMedia stalkingContent

A listening station

5 Great Listening ToolsDelivered To You Recent Comments

www.Google.com/Alerts

http://search.twitter.com/advanced

Alerts

FilterboxTrackurRadian6Buzzlogic

Paid listening station

Twitter Is Great for Listening

Figure out who to follow:

• Twellow.com• Mr tweet• Just Tweet It• Tweepsearch.com• search.twitter

Create a routine

• Daily• Weekly•Monthly• Quarterly

Dashboards help you organize

Dan KrausPresidentLeading Results, Inc

Email: dkraus@leadingresults.comPhone: 978-562-4161

Twitter: @LeadingResults

Web: www.leadingresults.comfacebook.com/leadingresults

STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED

Thank you for your time today…• How to contact us:

• www.axisgp.com• 847-310-9200• phil.clark@axisgp.com

• www.leadingresults.com• 888-717-1715• info@leadingresults.com

STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED

See you on June 28, 230p CDT

Learn To Listen To Your Marketplace and Increase Your Sales

Part 2: What information should I be tracking?