2012 06-14 learn tolisten-webinar slides
TRANSCRIPT
STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
29-minute Afternoon Break Webinar Series
Learn To Listen To Your Marketplace and Increase Your Sales
Why You Need a Social Media Marketing System
June 14, 2012
STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
Q&A will follow the presentation
Enter your questions in theQuestion window and press Send
An on-demand replay link will be sentTo all registrants within 48 hours
Moderator:Phil ClarkBusiness Development Manager,Axis Global Partners
• Who are Axis Global Partners
– Nearly 15 years of experience providing strategic solutions
– Business management solutions and software
– Small and medium-sized market
– Core expertise • Customer Relationship Management• Enterprise Resource Planning
– Sage 300 (formerly known as Accpac)• Business Intelligence• Sage Business Partner
STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
Presenter:
Dan Kraus,President, FounderLeading Results, Inc.
Who is this Dan Kraus guy?
• 25 year sales & marketing veteran• UMASS Amherst, Marketing• Founded 3 companies
Outsourced VP Marketing 12 companies Marketing coach/consultant 32 companies Run marketing mentoring for over 100 small businesses
associated with a major software publisher
Leading Results Overview• Marketing services firm – coaching and consulting
1:1 Coaching, Group Coaching Fractional VP of Marketing Social Media Coaching and Learning Referral Marketing Coaching and Classes
• Authorized Duct Tape Marketing coaches• Offices in Boston, Charlotte and Philadelphia• Clients throughout North America• We help our clients stop wasting money on marketing that
does not create results
Leading Results Core Marketing Mantra
Don't talk about the products you sell; talk about the problems you solve. Then talk about the remarkably different way that I will experience working with you as you solve those problems. Be sure you tell me what I get; NOT what you do. Because I don't have time to figure out if what I need is what you do.
The
realities of 21st Century
Marketing
Marketing has fundamentally changed!
From:Outbound(Prospecting, Hunting, Interrupting)
To: Inbound(Attracting, Educating, “Getting Found”)
Print Ads Blogs, e-books, white papers
Radio Ads Podcasts
Television Ads Videos
Tradeshows Webinars
Cold Calling Search Engine Optimization
E-mail Blasts RSS, Feeds
There are new tools and you have to use them
“If you don’t like change, you’re
going to like irrelevance even
less.”- Gen. Eric Shinseki
Strategy Before Tactics
Marketing is…
Getting someone, who has a need, to know, like and trust you….
So that they will try, buy, repeat purchase and refer you and your organization.
Who is ideal?• Profitable• Values you• Refers
Ideal Customer
Within This Context, then Define
• Demographics• Psychographics• Geographics• Behavior
Social Media
Social Media/Social Marketing
• Wikipedia: Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
• Leading Results: Social Media Marketing is about helping someone get to know, like and trust you through their own initiatives as they look for a solution to a problem they have.
Digital interactivity is now at the center of marketing
Website or Blog
YouTube
Flickr
DiggStumble Upon
Online PR
Friend Feed
Listen - Find Leads
Listen and Enhance Credibility
Keep up on your competitors
Where to Start? Pick Your Tools
Pick Your Key Sites
(tools)
Listen
Alerts
Customer experienceBrand mentionsCompetitionAccuracyMedia stalkingContent
A listening station
5 Great Listening ToolsDelivered To You Recent Comments
www.Google.com/Alerts
http://search.twitter.com/advanced
Alerts
FilterboxTrackurRadian6Buzzlogic
Paid listening station
Twitter Is Great for Listening
Figure out who to follow:
• Twellow.com• Mr tweet• Just Tweet It• Tweepsearch.com• search.twitter
Create a routine
• Daily• Weekly•Monthly• Quarterly
Dashboards help you organize
Dan KrausPresidentLeading Results, Inc
Email: [email protected]: 978-562-4161
Twitter: @LeadingResults
Web: www.leadingresults.comfacebook.com/leadingresults
STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
Thank you for your time today…• How to contact us:
• www.axisgp.com• 847-310-9200• [email protected]
• www.leadingresults.com• 888-717-1715• [email protected]
STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED
See you on June 28, 230p CDT
Learn To Listen To Your Marketplace and Increase Your Sales
Part 2: What information should I be tracking?