2011 mobile development: it takes control

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Presentation for Mobility 2011 convention November 27th 2011 at the David Intercontinental Hotel at Tel Aviv. Presentation discusses the implication of the mobile and smartphone revolution on Enterprise IT departments.Everyone agrees that mobile is by far the largest digital revolution of the decade, but many organizations fail to build a good enough infrastructure and platform in order to create an effective mobile communication channel. In the presentation I would present realcommerce approach to the way organization should plan and implement their mobile development efforts

TRANSCRIPT

Mobile Development: IT takes control

Shay Rosen

Head of Strategy & Consulting

shayr@realcommerce.co.il

Shayr@realcommerce.co.il

http://www.linkedin.com/in/shayrosen

http://www.facebook.com/shayrs

http://www.slideshare.net/shayrs

M: 052-5118539

Shay Rosen Head of Strategy & Consulting, realcommerce

• Strategy Business analysis, Concept creation, UX, UI

• Technology Robust, Smart, efficient content management & e commerce platforms for

mega sites

• Leadership Powering Israel’s largest and most successful enterprises

76.2% 5,300,000,000

Campaign Based apps The Mobile Enterprise

2009

Multi Channel Strategy

CMS

LOB systems

CRM ERP Inventory

Smartphone apps

Tablet apps HTML5 website

Web Sites

Integration Layer

Multi Channel Strategy

CMS

Company’s Legacy system’s

CRM Store Knowledge Base

Web Site Smartphone

apps Tablet apps

HTML5 website

Mobile Development & Deployment Platform

Integration Layer

Introducing

Harnessing the full potential of high-end mobile devices by facilitating custom development, enterprise-grade delivery and ongoing management of rich, multiplatform applications.

Introducing

• Hybrid development utilizing both device capabilities and HTML5

simplicity

• Enterprise connectivity to existing LOB services

• Unified development platform for all smartphone devices

• Control and remote update of mobile applications

• Support for iOS, Android, WindowsPhone, and BlackBerry

• Utilization of open-standards in cross-platform development

• Strong Analytics abilities

Benefits

Architecture

Mobile Development IT takes control

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