2011 mobile development: it takes control
DESCRIPTION
Presentation for Mobility 2011 convention November 27th 2011 at the David Intercontinental Hotel at Tel Aviv. Presentation discusses the implication of the mobile and smartphone revolution on Enterprise IT departments.Everyone agrees that mobile is by far the largest digital revolution of the decade, but many organizations fail to build a good enough infrastructure and platform in order to create an effective mobile communication channel. In the presentation I would present realcommerce approach to the way organization should plan and implement their mobile development effortsTRANSCRIPT
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Shay Rosen Head of Strategy & Consulting, realcommerce
• Strategy Business analysis, Concept creation, UX, UI
• Technology Robust, Smart, efficient content management & e commerce platforms for
mega sites
• Leadership Powering Israel’s largest and most successful enterprises
76.2% 5,300,000,000
Campaign Based apps The Mobile Enterprise
2009
Multi Channel Strategy
CMS
LOB systems
CRM ERP Inventory
Smartphone apps
Tablet apps HTML5 website
Web Sites
Integration Layer
Multi Channel Strategy
CMS
Company’s Legacy system’s
CRM Store Knowledge Base
Web Site Smartphone
apps Tablet apps
HTML5 website
Mobile Development & Deployment Platform
Integration Layer
Introducing
Harnessing the full potential of high-end mobile devices by facilitating custom development, enterprise-grade delivery and ongoing management of rich, multiplatform applications.
Introducing
• Hybrid development utilizing both device capabilities and HTML5
simplicity
• Enterprise connectivity to existing LOB services
• Unified development platform for all smartphone devices
• Control and remote update of mobile applications
• Support for iOS, Android, WindowsPhone, and BlackBerry
• Utilization of open-standards in cross-platform development
• Strong Analytics abilities
Benefits
Architecture
Mobile Development IT takes control