2011 11 dcu keynote- changing landscape of social media

The Changing Landscape of Social Media

Gillian Muessig, President & Co-founder, SEOmoz

Dublin City University | November, 2011

Click on the link below to see the intro video:

http://www.youtube.com/watch?v=T_QLguHvACs&feature=player_embedded

LINKS: HOW WE GET AROUND

LINKS: VOTES OF POPULARITY

LINKS: A REALLY BAD SIGNAL

LINKS: A REALLY BAD SIGNAL

SOCIAL SIGNALS ARE BETTER

A BETTER SIGNAL

NEWS EVENT

TWITTER: <60 SECONDS

Users: 50mm 750mm 200mm 120mm 10mm

Users: 14mm Millions 14mm 6.5mm

22 MINUTES

RADIO: 1+ HOURS

TV: PM NEWS

TV: PM NEWS

SOCIAL SIGNALS

FASTER DELIVERY

NEWS SOURCE

GOOGLE PIVOTS

IMMEDIACY

SENTIMENT

FOCUS GROUPS ARE BOGUS

FOCUS GROUPS ARE UNCOMFORTABLE

YOU’RE NOT PARANOID

IT’S THE BEST WE HAD

FASTER ANSWERS, LARGER DATASETS

REPLACES FOCUS GROUPS

CROWD SOURCING

Image credit: http://www.businessesgrow.com/2011/08/31/the-top-five-crowdsourcing-mega-trends/

CROWD SOURCE DONATIONS

CROWD SOURCE DONATIONS

FUND RAISINGWITHOUT

MIDDLEMEN

Image credit: http://www.psn.ie/parents_pa/other-fundraising-events.html

CROWD SOURCE FUNDING

CROWD SOURCE FUNDING

CROWD SOURCE FUNDING

FUNDING COMPANIES & IDEAS

WITHOUTMIDDLEMEN

Image credit: http://www.gjcookies.com/pages/Fundraising.html

CROWD SOURCE INVENTIONS

CROWD SOURCE SIMPLE TASKS

CROWD SOURCE SIMPLE TASKS

CROWD SOURCE MARKETING

Involvement Marketing

ASK ME ANYTHING

What color do you feel like this morning?

A SIMPLE QUESTION

What color do you feel like this morning?

MARKETERS SOULS SING!

More than 1000 responses within 1 hour

POETRY

WHAT CAN YOU DO WITH IT?

HEADS UP, CORPORATE BUYERS!

INDUSTRIAL DECISIONS

ASK US; WE’LL TELL YOU

GET SOME PERSPECTIVE

MASS MARKETED PRODUCTS

OPM

INDUSTRIES IN NEED OF PIVOTING

SOME PEOPLE DON’T ASK

THOUGHT LEADERS

THOUGHT LEADERS DON’T ASK DIRECTIONS

Apple - BMW

Crowd source everything – R&D, improvements, innovations, marketingGovernments, NPOs, for-profits

Basic Necessities - no need to crowd source around these, except perhaps marketing

BMW

FINAL THOUGHTS

Q+A

Use the code: DCU201145 days to play w/Mozzers

• Twitter: @SEOmom

• Blog: www.seomoz.org/blog

• Email: gillian@seomoz.org