2011 11 dcu keynote- changing landscape of social media
DESCRIPTION
Social media platforms and social marketing is changing. See how in this presentationTRANSCRIPT
The Changing Landscape of Social Media
Gillian Muessig, President & Co-founder, SEOmoz
Dublin City University | November, 2011
Click on the link below to see the intro video:
http://www.youtube.com/watch?v=T_QLguHvACs&feature=player_embedded
LINKS: HOW WE GET AROUND
LINKS: VOTES OF POPULARITY
LINKS: A REALLY BAD SIGNAL
LINKS: A REALLY BAD SIGNAL
SOCIAL SIGNALS ARE BETTER
A BETTER SIGNAL
NEWS EVENT
TWITTER: <60 SECONDS
Users: 50mm 750mm 200mm 120mm 10mm
Users: 14mm Millions 14mm 6.5mm
22 MINUTES
RADIO: 1+ HOURS
TV: PM NEWS
TV: PM NEWS
SOCIAL SIGNALS
FASTER DELIVERY
NEWS SOURCE
GOOGLE PIVOTS
IMMEDIACY
SENTIMENT
FOCUS GROUPS ARE BOGUS
FOCUS GROUPS ARE UNCOMFORTABLE
YOU’RE NOT PARANOID
IT’S THE BEST WE HAD
FASTER ANSWERS, LARGER DATASETS
REPLACES FOCUS GROUPS
CROWD SOURCING
Image credit: http://www.businessesgrow.com/2011/08/31/the-top-five-crowdsourcing-mega-trends/
CROWD SOURCE DONATIONS
CROWD SOURCE DONATIONS
FUND RAISINGWITHOUT
MIDDLEMEN
Image credit: http://www.psn.ie/parents_pa/other-fundraising-events.html
CROWD SOURCE FUNDING
CROWD SOURCE FUNDING
CROWD SOURCE FUNDING
FUNDING COMPANIES & IDEAS
WITHOUTMIDDLEMEN
Image credit: http://www.gjcookies.com/pages/Fundraising.html
CROWD SOURCE INVENTIONS
CROWD SOURCE SIMPLE TASKS
CROWD SOURCE SIMPLE TASKS
CROWD SOURCE MARKETING
Involvement Marketing
ASK ME ANYTHING
What color do you feel like this morning?
A SIMPLE QUESTION
What color do you feel like this morning?
MARKETERS SOULS SING!
More than 1000 responses within 1 hour
POETRY
WHAT CAN YOU DO WITH IT?
HEADS UP, CORPORATE BUYERS!
INDUSTRIAL DECISIONS
ASK US; WE’LL TELL YOU
GET SOME PERSPECTIVE
MASS MARKETED PRODUCTS
OPM
INDUSTRIES IN NEED OF PIVOTING
SOME PEOPLE DON’T ASK
THOUGHT LEADERS
THOUGHT LEADERS DON’T ASK DIRECTIONS
Apple - BMW
Crowd source everything – R&D, improvements, innovations, marketingGovernments, NPOs, for-profits
Basic Necessities - no need to crowd source around these, except perhaps marketing
BMW
FINAL THOUGHTS
Q+A
Use the code: DCU201145 days to play w/Mozzers
• Twitter: @SEOmom
• Blog: www.seomoz.org/blog
• Email: [email protected]