2. mobile mktg

MOBILE MARKETING

Match the following

900+ Million

200+ Million

117 Million

84 Million

60 Million

Users accessing Video Content on Mobile in India

Number of Smartphones in India

Number users accessing FB on Mobile

Number of Mobile Subscribers in India

Number of Mobile Internet Users in India

India is 2nd largest mobile market after China

Mobile Growth is far outpacing Desktop

Android dominates the OS space globally

POE Framework for Mobile Advertising

POE Framework - Paid

Paid Media - Summary

Screenshots of Mobile Ads

Mobile Rich Media

Handset Approx Handset Screen Size (px W x H) Example Handsets Ad Unit Ad Size

(pixels)

X-Large 320 x 320 Palm Treo 700P, Nokia E70 X-Large 300 x 50

Large 240 x 320Samsung MM-A900, LG VX-8500 Chocolate, Sony Ericsson W910i

Large 216 x 36

Medium 176 x 208Motorola RAZR, LG VX-8000, Motorola ROKR E1

Medium 168 x 28

Small 128 x 160 Motorola V195 Small 120 x 20

Source: Mobile Marketing Association

Native Ads

Video Ads

Ad Options Available: The video ads run seamlessly with the content and deliver a parallel experience to TV. • Pre-roll• Mid-roll• Post-roll

Specifications:• Generally Non-Clickable • Non – skippable• Max Duration – 30 seconds• Recommended Dur – 20 secs

How Much is Too Much

5 Lacs?

50 Lacs?

5 Crores?

Thank You