Tommy Kearns CEO of xtremepush

I have a m obi le app, now what?

Consum ers are spending 8 5% of their tim e on their sm ar tphon es u sin g n ative apps.

Sour ce: F or r ester

84% of that tim e is spen t u sin g ju st five of their apps.

Sour ce: F or r ester

8 SECONDS is the average attention span of a sm ar tphone user

0”

8”

Source: M icrosoft

€ 100,000 Per M on th On l i n e vs. M obi l e

M arketing Budget

Chief M arketing Officer

Spent €150 k on a m obile app

M obi le App M arket ing Li fecycle

Attract Attribute

Analyse Segment

Engage Automate

Measure ROI

Optimise Re-Engage

1. I t’s al l in the Data

2.R elevan ce 3.Optim ise & R e-en gage

1.I t’s al l in th e data

Em ai l

Sear ch

In App Behav i ou r

Locat i on Soci al

Pu r chases

Car t Fu l f i l l m en t

2. Relevance

Loyal ty Car d

L ocation

I n A pp B ehavior

C ase Stu dy: C offee R etailer

CRM

I n A pp B ehavior

L ocation

C ase Stu dy: L ein ster R u gby

3. Optim ise & Re-en gage

Case Study: Asos

C R M

I n A pp B ehavior

C ar t F ulfi l lm en t

Thank You!