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DOCUMENT RESUME
ED 421 657 CE 076 924
TITLE Interactive Media Technologies. State Competency Profile.INSTITUTION Ohio State Univ., Columbus. Center on Education and Training
for Employment.SPONS AGENCY Ohio State Dept. of Education, Columbus. Div. of Vocational
and Career Education.; Ohio Board of Regents, Columbus.PUB DATE 1998-01-29NOTE 167p.
PUB TYPE Guides - Classroom Teacher (052)EDRS PRICE MF01/PC07 Plus Postage.DESCRIPTORS Associate Degrees; Business Administration; *Competence;
Competency Based Education; Employment Potential; HighSchools; *Interactive Video; *Job Skills; *Nonprint Media;Teaching Guides; *Tech Prep; Technical Occupations;Telecommunications; Two Year Colleges; Vocational Education;*World Wide Web
IDENTIFIERS *Ohio
ABSTRACTThis document contains 143 competencies, grouped into 25
units, for tech prep programs in the interactive media technologies cluster.The competencies were developed through collaboration of Ohio business,industry, and labor representatives and secondary and associate degreeeducators. The competencies are rated either "essential" (necessary to ensureminimal levels of employability by entry employees, must be included in allnew tech prep programs), or "recommended." Competency builders are includedfor each competency. Some of the groups of competencies covered in the unitsinclude the following: employability skills; professionalism; teamwork;professional practices; workplace safety; project management; problemanalysis; general administrative functions; economic and business principles;basic computer concepts and applications; customer relations; marketresearch; business management; business law; writing; appreciation of thearts; programming; introduction to interactive media; graphic designfundamentals; photography; computer graphics, digital imaging, and animation;video and film production; audio production; web page design; and interactivemedia production. (KC)
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Interactive Media Technologies
State Competency Profile
January 29, 1998Lorain Community College
cs) U.S. DEPARTMENT OF EDUCATIONthee of Educational Research and Improvement
E UCATIONAL RESOURCES INFORMATIONCENTER (ERIC)
This document has been reproduced asreceived from the person or organizationoriginating it.
0 Minor changes have been made toimprove reproduction quality.
Points of view or opinions stated in this
fJ document do not necessarily representofficial OERI position or policy.
2
PERMISSION TO REPRODUCE ANDDISSEMINATE THIS MATERIAL HAS
BEEN GRANTED BY
TO THE EDUCATIONAL RESOURCESINFORMATION CENTER (ERIC)
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Interactive Media TechnologiesState Competency Profile
This document is the result of collaboration between a number of individuals and organizations.The Ohio Department of Education and the Ohio Board of Regents provided financial and staffsupport for the development of the document. Ms. Linda Fauber, Lakeland Tech PrepConsortium, coordinated the development of the initial document upon which the currentdocument is based and drafted key units on interactive media technology. Guidance in documentdevelopment was provided by a futuring panel composed of Ohio Business, Industry and LaborRepresentatives. (See attached list of Futuring Panel Members.)
The current document is a result of a review by a state panel of business/industry/laborrepresentatives and secondary/associate degree educators on January 29, 1998. (The name andinstitutional affiliation of each panel member is provided on the following pages.) Jan Eley,Akron Area Tech Prep Consortium and Linda Fauber, Lakeland Tech Prep Consortium served asmeeting facilitators. They were assisted by Julie Daugherty, Eastern Ohio Valley Tech PrepConsortium, Larry Casterline, Tech Prep Curriculum Services Consultant, and Erma Brobst,Tech Prep Curriculum Services.
As you review the document, keep in mind the following:
Essential CompetenciesThose competencies marked Essential in the State Competency Profile were determined by thestatewide business/industry/labor panel to be necessary to ensure minimal levels ofemployability. Entry level employees should be able to perform this competency withoutsupervision; therefore, students must be proficient in these competencies at least by the end ofthe Associate Degree.
Essential competencies must be included in all new Tech Prep programs. Tech Prep consortiawith current programs in this area will be expected to phase-in essential competencies into theirprograms as well.
Wording of essential competencies may not be altered. The leveling may only be changed todeliver the competency earlier during the educational process. For example, the leveling of an
i
3
essential competency in the State Competency Profile may be altered locally from a P orProficiency leveling at the end of the Associate Degree to a P or Proficiency by the end of the12th grade. The reverse is not permissible. For example, a competency leveled P or Proficientby the end of the 12th grade in the State Competency Profile cannot be changed locally to a P orProficiency by the end of the Associate Degree. For additional information on leveling ofcompetencies, refer to the Leveling Code Sheet in your booklet.
Competency builders are intended to help define each competency; therefore, the builders maybe modified as long as that modification does not change or dilute the intent of the State Panel.
Issues which arise regarding delivery of the essential competencies once the program isimplemented will be addressed by a State review panel of business/industry/labor and educationrepresentatives with possible revisions to the State Competency Profile at a later date. Anyissues identified during the local verification meeting should be conveyed to Tech PrepCurriculum Services by the consortium coordinator.
Recommended CompetenciesThe competencies marked Recommended are suggested additions to the State CompetencyProfile. Each of these competencies should be reviewed during a local competency profilemeeting; with a joint panel of business/industry/labor and education representatives decidingwhether to include each competency in the local curriculum. The decision should be based upona consideration of local business needs, as well as priorities and time constraints of theeducational process. Wording and leveling of all recommended competencies and builders maybe modified.
Additional Units/Competencies/BuildersCompetencies and/or builders may be added to any unit in the State Competency Profile.Additional units may also be added.
Occupation DefinitionsSkills may be added to the occupational definitions based on the modifications made during thecompetency review. Because the definition is based on the skills detailed in the competencyprofile, only minor modifications should be necessary.
For additional information about this State Tech Prep Competency Profile contact:
Tech Prep Curriculum ServicesCenter on Education and Training for EmploymentThe Ohio State University1900 Kenny RoadColumbus, Ohio 43210-1090(614) 292-8404
4
Interactive Media Technologies Futuring PanelJanuary 12, 1998Columbus, Ohio
Linda B. FauberPanel Facilitator
Bob Hill, Adjunct InstructorMusic and Multimedia DepartmentsLakeland Community CollegeKirtland, Ohio
Barbara L. Helfer, DirectorCollege of the Arts Emerging Technologies StudioThe Ohio State UniversityColumbus, Ohio
Henry Shilling, DirectorFitch, Inc.Worthington, Ohio
Jim Morrison, DirectorMultimedia ProductionAmerican GreetingsCleveland, Ohio
Harry Searles, SupervisorMultimedia Production Curator and Design DivisionOhio Historical SocietyColumbus, Ohio
Marsh Williams, DirectorNew Media and Internet SolutionsMills James ProductionsColumbus, Ohio
Interactive Media TechnologiesState Competency Profile Meeting
Business Participants
Sandy La Corte, OwnerLacorte & Company, North Olmsted, Ohio
Steve SullivanNCR Multimedia Resources, Dayton, Ohio
Jeffrey Bulter, ManagerAmerican Greetings, Cleveland Ohio
David Watkins, PresidentImpact Communications, Cleveland, Ohio
Mike Neider, Marketing DirectorMarinar Technology Company, Painsville, Ohio
Ed Skimin, OwnerEmerge Inc.. Elyria, Ohio
Chris Fregetto, Art DirectorAd link, Elyria, Ohio
Interactive Media TechnologiesState Competency Profile Meeting
Educator Participants
Cathy Armetta, Instructor, MathAuburn Career Center, Concord, Ohio
Barbara Bates, Associate Professor, Physical Science DepartmentLakeland Community College, Kirtland, Ohio
Karl Bremer, Instructor, English & MultimediaKettering Fairmont High School, Dayton, Ohio
Lovette Chinwah, Assistant Professor of Communication ArtsSinclair Community College, Dayton, Ohio
Bruce Cline, Department Chair, Photography DepartmentLakeland Community College, Kirtland, Ohio
Laurie Crowther, Instructor, EnglishMarion L. Steele High School, Amherst, Ohio
Donald Davis, Assistant Professor, Mathematics DepartmentLakeland Community College, Kirtland, Ohio
Karen Erisman, Instructor, MathKettering Fairmont High School, Dayton, Ohio
Bob Hill, Adjunct Instructor, Music and Multimedia DepartmentsLakeland Community College, Kirtland, Ohio
Tracy Jayne, Web Graphics SpecialistSinclair Community College, Dayton, Ohio
Jeff Koleno, Instructor, Developmental Education DepartmentLorain County Community College, Elyria, Ohio
Peter Oberson, SuperintendentAuburn Career Center, Concord, Ohio
Dino Pappas, Instructor, Graphic ArtsLorain Southview High School, Lorain, Ohio
Sue Roseum, Instructor, PhysicsAuburn Career Center, Concord, Ohio
Dennis Ryan, Instructor, Arts & Humanities DepartmentLorain County Community College, Elyria, Ohio
Philip Skerry, Professor, Composition/Language/Literature DepartmentLakeland Community College, Kirtland, Ohio
Mike Smith, Associate Professor, Develomental Math & ScienceSinclair Community College, Dayton, Ohio
Bill Struhar, Faculty Consultant, Center for Interactive LearningSinclair Community College, Dayton, Ohio
Tim Sumser, Instructor, Math/ComputerMarion L. Steele High School, Amherst, Ohio
Carol Wagner, Instructor, EnglishLorain Southview High School, Lorain, Ohio
Jean Upson, Instructor, MultimediaLorain County Community College, Elyria, Ohio
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
LEVELING CODES* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
GRADE LEVEL12 = by the end of grade 12
AD = by the end of the Associate Degree
DEPTHI = Introduce (applies to at least three or 25% of the competency builders)
R = Reinforce or add depth (after introducing or proficiency)
P = Proficient (achievement of the competency without supervision)
ACADEMIC CODESC = Communications related
M = Mathematics related
S = Science related
OTHERWS = Worksite learning during the course of the Tech Prep program is
recommended
Example:P12, RAD, WSCompetency:
Example:I-12, PADCompetency: YYYYYYCompetency Builders:
YYYXXXZZZ M
C
vii
Interactive Media Specialist
An individual who applies various techniques to produce media for corporatevideo departments, educational institutions, and the information and entertainmentindustries. Technical skills should include, but not be limited to:
television productioncomputer graphicsinteractive media productiongraphic designrecordingdigital imagingdigital audio technologyphotographystudio equipment maintenanceweb page designcontent researchapplication design
3viii
Tech PrepInteractive Media Technology
State Competency Profile
Table of ContentsUnit Page
Employability Skills 1
Professionalism 11
Teamwork 21
Professional Practices 27
Workplace Safety 31
Project Management 34
Problem Analysis 39
General Administrative Functions 42
Economic and Business Principles 46
Basic Computer Concepts and Applications 57
Customer Relations 81
Market Research 85
Business Management 90
Business Law 103
Writing 107
Appreciation of the Arts 112
Programming 116
Introduction to Interactive Media 123
Graphic Design Fundamentals 127
Photography 132
Computer Graphics/Digital Imaging/Animation 134
Video/Film Production 150
Audio Production 159
Web Page Design 164
Interactive Media Production 175
10
Unit: Employability Skills
BIL: Essential
EDU:12 AD AC
P R C
Competency: Develop a career plan
Competency Builders:Identify current interests and aptitudesIdentify common barriers to employmentDescribe strategies to overcome employment barriersLocate resources for finding employmentResearch job trendsIdentify career optionsIdentify advantages and disadvantages of career options (in
addition to monetary)Identify job requirementsInvestigate education/training opportunities (including speaking
with someone in the trade)Evaluate personal strengths and weaknessesRefine a written educational plan which leads to a specific
career fieldCreate career passport
1 1
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Prepare for employment
Competency Builders:Identify employment sourcesIdentify advantages and disadvantages of self-employmentIdentify present and future employment opportunities (by
geographic location)Research job opportunitiesCompare salary ranges and benefit packagesCompile occupational profileIdentify rights and responsibilities of equal employment
opportunity lawsDemonstrate ability to accurately complete a job applicationDesign resume and cover letterTarget resumeSecure referencesInvestigate generic and specific employment tests (e.g., civil
service exam; drug screening)Use follow-up techniques to enhance employment potentialDemonstrate legible written communication skills using correct
grammar, spelling, punctuation, and concise wordingUse proper diction in interviews
212
Describe methods for handling illegal questions on jobapplication forms and during interviews
Write letter of applicationResearch prospective employer and services performedExplain critical importance of personal appearance, hygiene,
and demeanorInterpret job descriptionDemonstrate appropriate interview question and answer
techniquesDemonstrate methods for handling difficult interview questions
using simulated role playing exercisesDescribe procedures for following up after an interviewEvaluate job offersGive notice to employer of job changeWrite letter of acceptanceWrite letter of declinationDemonstrate good listening skillsAsk for the job tactfullyParticipate in extracurricular activities (e.g., student
government, community projects)
13
BIL: Essential
EDU:12 AD AC
P. C
Competency: Evaluate the importance of self-esteem asan employability skill
Competency Builders:Identify factors that affect self-esteemCompare effects of low self-esteem and high self-esteemIdentify strategies to promote positive self-esteem
BIL: Essential
EDU:12 AD AC
P. R
Competency: Demonstrate job retention skills
Competency Builders:Identify employer expectations regarding job performance, work
habits, attitudes, personal appearance, and hygieneExhibit appropriate work habits and attitudeDemonstrate ability to set prioritiesIdentify behaviors to establish successful working relationshipsIdentify alternatives for dealing with harassment, bias, and
discrimination based on race, color, national origin, sex,religion, handicap, or age
Identify opportunities for advancementList reasons for terminationList consequences of being absent frequently from jobList consequences of frequently arriving late for workDemonstrate interpersonal relations skills (e.g., verbal and
written)Demonstrate negotiation skillsDemonstrate teamworkFollow chain-of-commandExhibit appropriate job dedication
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Demonstrate knowledge of work ethic
Competency Builders:Define work ethicIdentify factors that influence work ethicDifferentiate law and ethicsDescribe how personal values are reflected in work ethicDescribe how interactions in the workplace affect personal work
ethicDescribe how life changes affect personal work ethic
6
I_ 6
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Exhibit appropriate work ethic
Competency Builders:Use time-management techniquesAvoid personal activity during work hoursAttend work as scheduledAdhere to company and/or governmental policies, procedures,
rules, and regulationsExercise confidentialityDemonstrate appropriate human relations skillsAdhere to rules of conductAccept constructive criticismOffer constructive criticismTake pride in workResolve conflictManage stressAvoid sexual connotations and harassmentAdjust to changes in the workplaceDemonstrate punctualityAssume responsibility for personal decisions and actionsTake responsibility for assignmentsFollow chain-of-command
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Apply decision-making techniques
Competency Builders:Identify decision to be madeIdentify possible alternatives and their consequencesMake decisions based on facts, legality, ethics, goals, and
cultureApply time factor(s)Present decision to be implementedEvaluate decision madeTake responsibility for decisionIdentify ownership of decision to be made
BIL: Essential
EDU:12 AD AC
P. R
Competency: Apply problem-solving techniques
Competency Builders:Identify problemSelect appropriate problem solving tools/techniquesIdentify root problem cause(s)Track root problem cause(s)Identify possible solutions and their consequences (e.g., long
term, short term, crisis)Use resources to explore possible solutions to problemContrast advantages and disadvantages of each solutionIdentify appropriate actionEvaluate resultsIdentify post-preventive action
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Exhibit characteristics for jobadvancement
Competency Builders:Display positive attitudeDemonstrate knowledge of positionPerform quality workAdapt to changing situations and technologyDemonstrate capability/responsibility for different positionsIdentify characteristics of effective leadersIdentify opportunities for leadership in work place/communityDemonstrate initiative to affect change in workplaceParticipate in continuing education/training programRespond appropriately to criticism from employer, supervisor,
or other employeesExhibit awareness of corporate culturePrepare for job setbacksExhibit continual growth based on performance evaluationSet realistic goals
10 2 0
Unit: Professionalism
BIL: Essential
EDU:12 AD AC
P R C
Competency: Project professional image
Competency Builders:Define professionalismExhibit professional appearanceExhibit professional mannersProject professional attitudeIdentify individual's vital role in organizationExhibit proper etiquette in professionally-related situations
n 21
BIL: Essential
EDU:12 AD AC
P. R
Competency: Formulate individual and professionalgoals
Competency Builders:Set flexible, realistic, and measurable goalsIdentify potential barriers to achieving goalsIdentify strategies for addressing barriers to goal achievementBreakdown long-term goals into short-term goalsPrioritize goalsCommit to goalsAdjust goalsObtain support for goalsReward goal achievement
BIL: Recommended
EDU:12 AD AC
I P M
Competency: Organize personal finances
Competency Builders:Explain need for personal management recordsBalance checkbookIdentify tax obligationsAnalyze how credit affects financial securityCompare types and methods of investmentsCompare types and methods of borrowingCompare types and methods of insuranceCompare types of retirement options/plansIdentify discretionary vs. non-discretionary expenditures
BIL: Recommended
EDU:12 AD AC
I.Competency: Support community well-being
Competency Builders:Identify environmental, educational, and social issuesParticipate in social and/or community/industry activitiesParticipate in industry activities and organization
BIL: Essential
EDU:12 AD AC
I. P
Competency: Achieve organizational goals
Competency Builders:Evaluate personal goals in relation to organizational goalsMonitor progress by evaluating feedbackList responsibilities in relation to organizational goalsAccomplish assigned tasksExercise responsibility in relation to organizational goalsSet appropriate personal performance standardsCommunicate goals with supervisor and peersDemonstrate knowledge of products and servicesPromote organizational image and mission
BIL: Essential
EDU:12 AD AC
I. P C
Competency: Demonstrate positive relations in theworkplace
Competency Builders:Identify personality typesIdentify methods of working with various personalitiesIdentify various management stylesSupport organization expectationsSupport organization decisionsAccept constructive criticismGive constructive feedbackAdapt to changes in workplaceList factors to consider before resigningWrite letter of resignation
BIL: Essential
EDU:12 AD AC
I P
Competency: Manage stressful situations
Competency Builders:Accept stress as part of daily lifeIdentify personal and professional factors contributing to stressDescribe physical and emotional responses to stressEvaluate positive and negative effects of stress on productivityIdentify strategies for reducing stressIdentify positive methods to channel stressImplement strategies to manage stressCreate strategies for developing and maintaining support
systems
BIL: Recommended
EDU:12 AD AC
P. R C
Competency: Analyze effects of family on work andwork on family
Competency Builders:Identify how family values, goals, and priorities are reflected in
work placeIdentify responsibilities and rewards associated with paid and
non-paid workIdentify responsibilities and rewards associated with familiesExplain how family responsibilities can conflict with workExplain how work can conflict with family responsibilitiesExplain how work-related stress can affect familiesExplain how family-related stress can affect workIdentify family support systems and resourcesIdentify work-related support systems and resourcesCommunicate with family regarding work
18 28
BIL: Essential
EDU:12 AD AC
P. R
Competency: Apply lifelong learning skills
Competency Builders:Define lifelong learningIdentify factors that cause need for lifelong learningAnalyze effects of changeIdentify reasons why goals changeDescribe importance of flexibility and adaptabilityEvaluate need for continuing education/training
BIL: Essential
EDU:12 AD AC
I. P C
Competency: Manage professional development
Competency Builders:Identify career opportunitiesModify career planParticipate in continuing education/training opportunitiesDocument continuing education/trainingRead profession-related manuals, technical journals, and
periodicalsAttend meetings, workshops, seminars, conferences, and
demonstrationsParticipate in professional organizationsBuild personal/professional mentor relationshipBuild personal/professional support systemBuild professional networkStrengthen communication skillsStrengthen leadership skillsStrengthen management skills
Unit: Teamwork
BIL: Essential
EDU:12 AD AC
P R C
Competency: Demonstrate knowledge of teamwork
Competency Builders:Define self-directionDefine responsibilityDefine accountabilityDifferentiate work groups and teams (e.g., internal, external)Identify conditions essential to teamwork (e.g., problem
solving)Explain influence of culture on teamwork (e.g., corporate,
community)Identify appropriate situations for using teamsDefine team structures (e.g., cross functional, quality
improvement, task force, quality circles)Identify team building conceptsDescribe characteristics and dynamics of teamsIdentify characteristics of effective team leaders and membersIdentify responsibilities of team membersIdentify methods of involving each member of a team
Explain how individuals from various backgrounds contribute towork-related situations (e.g., technical training, culturalheritage)
Explain the purpose of facilitatorsDOfine consensus
Define reward/recognition systemDefine mutual respectDefine equalityDefine "group think"Provide feedbackReceive feedbackDefine communication stylesDefine management stylesDefine social style
22 3 2
BIL: Essential
EDU:12 AD AC
I. P
Competency: Demonstrate teamwork
Competency Builders:Identify purpose of team and intended goal (include time
frames)Structure team around purposeDefine responsibilities of team members (e.g., talents, skills,
abilities)Contribute to efficiency and success of teamWork toward individual and team milestonesAnalyze results of team projectFacilitate a team meetingAssist team member(s) with problemMonitor time frameStress continuous improvementRecognize failure as part of learning
BIL: Essential
EDU:12 AD AC
I. P
Competency: Use teamwork to solve problems
Competency Builders:Identify appropriate situations for using teamsIdentify quality management processes/techniquesIdentify quality assurance processes/techniquesPrepare presentation (e.g., business plan & procedure)Identify problemUse problem-solving process in a team setting (e.g., Brainstorm,
Paredo, Fishbone)Identify resourcesGather dataAnalyze dataDescribe solution optionsImplement solution optionsReview solutionReview case studies
24 34
BIL: Essential
EDU:12 AD AC
I. P
Competency: Conduct team meetings
Competency Builders:Plan agendaSet ground rulesSchedule meeting and locationSet time limitationsInvite appropriate personnelSet next team meetingSolicit outside speakers as neededSelect scribeSelect meeting leaderFacilitate ground rulesSelect facilitatorInvite questions and comments and group participationFocus team on agenda itemsAssign appropriate action, budget, time frame and
accountability to tasksMonitor timeOvercome team impasseClose meeting on time
Publish minutes in timely mannerAvoid placing individual agendas above the group's agenda
Unit: Professional Practices
BIL: Essential
EDU:12 AD AC
P R C
Competency: Explain professional responsibilities
Competency Builders:Explain the need for professional and ethical standardsExplain responsibility of the individual to apply ethical
standardsIdentify responsibility to client(s) and employer(s)Explain consequences of unprofessional and/or unethical
behaviorExplain importance of conflict resolution in the workplace
BIL: Essential
EDU:12 AD AC
I. P
Competency: Identify legal and ethical behavior
Competency Builders:Differentiate between legal and ethical behaviorExplain terms, principles, and characteristics of legal and ethical
behavior (e.g., loyalty, discretion, solicitation, competitor,supplier)
Explain legal ramifications of breaching rules and regulationsExplain effects of unethical and/or unlawful behaviorPractice within scope of the profession
BIL: Essential
EDU:12 AD AC
I. P
Competency: Function as a self-managed employee
Competency Builders:Propose project (C)Organize tasksManage timeMeet deadlinesMaintain business records (C)Make long-term and short-term plansEvaluate progressReport progress (C)Delegate projectAcquire appropriate licenses/registrationsObtain permits and releases
3 329
BIL: Essential
EDU:12 AD AC
P. R
Competency: Follow intellectual property rights andcopyright laws
Competency Builders:Explain purpose of patentExplain purpose of copyrightExplain purpose of licensesExplain purpose of trademarksExplain rights of the originatorExplain rights of the publicDefine confidentialityDefine proprietaryExplain legal ownership of proprietary materialDescribe stock image/text usage rightsExplain negotiation of contractsExplain reproduction licensing and residual usage
Unit: Workplace Safety
BIL: Essential
EDU:12 AD AC
P R C,S
Competency: Maintain safe working environment
Competency Builders:Describe what an MSDS sheet isComply with HMIS material safety data sheets (MSDS) and
OSHA regulationsComply with all MSDS regulations regarding hazardous
materialsMaintain clean work area by removing waste, keeping
alleyways clear, cleaning tools, and preventing spillsMinimize workplace causes of environmental burdening,
pollutants, and poisoningDescribe pollution solution limits imposed by permits and
regulationsComply with regulatory guidelines in handling, labeling, and
disposal of solutions (e.g., fountain chemicals, inks,wash-up solutions, drum grounding)
Identify visual equipment controls (e.g., monitors, read outs)Identify auditory equipment controlsComply with workplace safety rules and procedures
31
4 1
Comply with personal safety rules and proceduresComply with applicable electrical, mechanical, hydraulic and
pneumatic safety rules and proceduresRecycle appropriate materialsUse preventive maintenance checklistsIdentify location of control panels, shut-off valves, and fire
extinguishers
BIL: Recommended
EDU:12 AD AC
I
Competency: Demonstrate knowledge of ergonomics
Competency Builders:Define ergonomicsDefine risk factorDefine maximum permissible limit (MPL) and action limit (AL)
for liftingDefine cumulative trauma disorder (CTD)Identify susceptibility factors for CTDMinimize extreme joint movementMinimize use of excessive muscle/physical forceMinimize repetitive tasksMinimize mechanical stresses (e.g., sharp edges, heat, cold, hard
surfaces, weights, vibration)Minimize awkward body positionsExplain use of rest pausesExplain need for mats and footrest for standing jobsExplain need for appropriate working heights of chairs, stools,
workbenches, equipmentExplain need for adequate lightingExplain use of anthropocentric design (e.g., centering one's view
of everything around man)33
4 3
Unit: Project Management
BIL: Essential
EDU:12 AD AC
P R C,M
Competency: Explain project management
Competency Builders:Identify project purpose/goalIdentify project objectivesIdentify work breakdown structure (WBS)Identify resource requirementsIdentify project economics/fundingIdentify risks
BIL: Recommended
EDU:12 AD AC
I. P M
Competency: Plan projects
Competency Builders:Apply responsibility assignment matrix (RAM)Apply Gantt or bar chartsApply network diagramsApply critical path method (CPM)Apply project education and review techniques (PERT)Apply software programs
BIL: Essential
EDU:12 AD AC
p R C,M,S
Competency: Implement projects
Competency Builders:Monitor projectControl projectModify project
BIL: Essential
EDU:12 AD AC
I. P
Competency: Evaluate projects
Competency Builders:Analyze performancePerform critical review of projectDraw project management conclusions
BIL: Recommended
EDU:12 AD AC
I. P C
Competency: Write project summary
Competency Builders:List project goalsDocument project's key successesDocument project's key failuresAnalyze costs vs. accomplishments
Unit: Problem Analysis
BIL: Essential
EDU:12 AD AC
P R
Competency: Appraise situations
Competency Builders:Identify concernsSet prioritiesIdentify resolution processPlan resolution
BIL: Recommended
EDU:12 AD AC
I. P S
Competency: Analyze problems
Competency Builders:Identify potential problemsIdentify likely causesTest for probable causesVerify causeIdentify preventive actionsIdentify contingent actions
BIL: Recommended
EDU:12 AD AC
I. P S
Competency: Analyze decisions
Competency Builders:Identify objective(s)Identify alternativesEvaluate alternativesAssess risksMake final choiceDetermine effectiveness of decisionDocument results
5 141
Unit: General Administrative Functions
BIL: Essential
EDU:12 AD AC
P R
Competency: Maintain work flow
Competency Builders:Organize workPrioritize workApply time-management techniquesComplete assigned tasks in a timely mannerCoordinate with team members
5 2
42
BIL: Recommended
EDU:12 AD AC
P. R C
Competency: Perform telecommunications operations
Competency Builders:Display telephone etiquetteOperate equipmentListen assertivelyVerify informationRecord messagesPlace callsOrganize teleconferencesUse voice mail/messaging systemsOperate fax/modem machineUse e-mail systemsUse Internet communications servicesUse videoconference facilities
5 3
43
BIL: Recommended
EDU:12 AD AC
P. R
Competency: Perform scheduling functions
Competency Builders:Create calendar/scheduleMaintain and use appointment calendars with accurate addresses
and phone numbersProcess requests for appointmentsVerify appointments
5 4
44
BIL: Recommended
EDU:12 AD AC
I P
Competency: Manage records
Competency Builders:Implement filing systemImplement retention systemPerform electronic filing operationsMaintain inventory recordsRetrieve files
5 5
45
Unit: Economic and Business Principles
BIL: Essential
EDU:12 AD AC
I P M
Competency: Describe basic economic concepts
Competency Builders:Identify importance of economic resourcesExplain concept of economic resourcesExplain importance of economic resourcesExplain concept of economic goods and servicesDifferentiate between economic goods and servicesDifferentiate between needs and wantsExplain concept of supply and demandExplain concept of priceExplain how supply, demand, and price are relatedExplain concept of private enterprise and business ownershipExplain concept of profitExplain concept of riskExplain concept of competitionExplain relationship among risk, competition, and profitDescribe global economic and world marketsDescribe economic cycles (e.g., unemployment, recession,
inflation, budget deficits)4656
Describe economic arena's effect on business (e.g., financial,competitor indicators, industry)
BIL: Essential
EDU:12 AD AC
I P
Competency: Describe economic systems
Competency Builders:Describe free enterprise systemDescribe relationship between government and businessDescribe relationship between labor and managementCompare types of economic systems
5848
BIL: Essential
EDU:12 AD AC
I. P M
Competency: Understand income statement data
Competency Builders:Identify revenueIdentify overhead expensesIdentify fixed expensesIdentify direct laborIdentify indirect laborIdentify direct and indirect materialsIdentify general and administrative expensesIdentify selling expensesIdentify net income
BIL: Recommended
EDU:12 AD AC
P M
Competency: Explain equipment depreciation
Competency Builders:Explain straight lineExplain sum of year's digitsExplain declining balanceExplain IRS strategies
50
6 0
BIL: Essential
EDU:12 AD AC
I. P M
Competency: Identify cost and profit influences
Competency Builders:Explain importance of loss preventionExplain importance of maximizing qualityExplain importance of maximizing productivityDifferentiate between specialized training and cross trainingExplain labor, management, and government influences on cost/
profitExplain cost/profit influences of retrainingDefine impact of seasonal business cycles
6 151
BIL: Recommended
EDU:12 AD AC
I. P M
Competency: Describe economic indicators and trends
Competency Builders:Define gross national product and gross domestic productDefine national debtDefine impact of interest ratesDefine impact of government spendingDefine impact of seasonal business cyclesDefine impact of inflation, growth, recession, and
unemploymentDefine impact of national and world eventsDefine impact of the growth of international trade
BM: Recommended
EDU:12 AD AC
I. P M
Competency: Explain international trade
Competency Builders:Describe nature and importance of international tradeExplain marketing in international tradeExplain balance of trade conceptsDescribe impact of foreign investmentDescribe the influence of national debtDescribe the effect of currency exchange rates on international
trade
6 353
BIL: Essential
EDU:12 AD AC
I. P
Competency: Explain basic business concepts
Competency Builders:Identify functions of businessExplain role of managementExplain role of laborExplain concept of service as a productExplain role of administrationExplain role of operationsIdentify role of company objectivesIdentify importance of ethical business practicesIdentify types of ownershipIdentify components of a business planCalculate break even and paybackExplain role of depreciation in business decisionsExplain role of capital gainsDescribe business reporting and information flowMap interface of departmental functions
Describe business communication channels (e.g., formal,informal)
Explain basic total quality management (TQM/ISO) principlesExplain the effects of bankruptcy
54
6 4
BIL: Essential
EDU:12 AD AC
I. P
Competency: Explain legal concepts
Competency Builders:Define legal terminologyExplain business law conceptsIdentify contracts and/or legal documentsExplain relationship of laws and regulations to company
contracts, policies, and proceduresIdentify laws relating to working conditions, wages and hours,
civil rights, social security, disability, unemploymentinsurance, and exempt vs. nonexempt
6 555
BIL: Essential
EDU:12 AD AC
I. P
Competency: Explain role of marketing
Competency Builders:Identify aspects of sound business imageExplain purposes of marketingDescribe functions of marketingDescribe effects of marketingIdentify target marketsDefine sales potentialExplain pricing strategiesDifferentiate among advertising campaignsExplain functions of advertising agenciesDescribe sales incentive programsDifferentiate among types of marketing strategies (e.g., phone,
mail, person)
6 656
Unit: Basic Computer Concepts andApplications
BIL: Essential
EDU:12 AD AC
P R C
Competency: Describe personal computer operations
Competency Builders:Explain how data is stored in main computer memoryExplain how computer system executes program instructionExplain computer storage capacityExplain how data is representedDescribe data storage devicesIdentify types of memoryDescribe back-up and archival disciplines
6 757
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Explain information processing cycle
Competency Builders:Describe computer languages and their use (e.g., machine,
postscript, proprietary, graphic description)Describe difference between data files and program filesExplain PC/Mac layoutExplain PC/Mac network layoutExplain mini/mainframe network layoutDifferentiate among hardware, software, and firmwareDifferentiate between open from proprietary architectureExplain upload/download
6 8
58
BIL: Essential
EDU:12 AD AC
P. R
Competency: Explain operating systems
Competency Builders:Identify operating systems and their attributes (e.g., DOS, Unix,
Macintosh, Windows)Describe compatibility issuesIdentify cross-platform file conversion toolsDescribe how commands handle tasks in operating systemsDescribe various input/output systemsDescribe the purpose of operating system utilitiesDifferentiate between a compiler and an interpreter
BIL: Essential
EDU:12 AD AC
P. R
Competency: Demonstrate basic computer literacy
Competency Builders:Create directories/folders and sub-directoriesFormat disksManipulate files (e.g., copy, rename, delete)Keyboard proficiently by touch
BIL: Essential
EDU:12 AD AC
P R
Competency: Operate computer hardware
Competency Builders:Practice proper media handling techniques (e.g., magnetic
fields, dust, liquids)Identify hardware and its useUse hardware (e.g., printers, modems, touch screen, digitizers,
plotters, graphic tablets, scanners, film recorders, video,laser image setters)
Demonstrate basic care of hardwareExplain need for and application of security levels/proceduresPerform basic hardware troubleshootingExplain hardware addressing techniquesMaintain usage and maintenance logs
BIL: Essential
EDU:12 AD AC
P R C
Competency: Explain operation of peripheral devices
Competency Builders:Identify peripherals and operating requirements of eachIdentify primary devices used for personal computer auxiliary
storageDescribe how data is stored on diskettes and hard drivesList speed and storage capacities of computer auxiliary storage
devicesDescribe attributes of diskettes and hard disks regarding speed
and storage capacityList types of disk storage used with large computer systemsDefine role of tape storage in relation to personal and large
computersDescribe security issuesExplain purpose of input devices (e.g., keyboard, mouse,
scanners, pens, bar code readers, credit/debit/smart cards,voice, video, gloves)
Describe operation of output devices (e.g., voice, speaker outputdevices, printers, plotters, printer sharing units, SCSIinterface, video display)
7 262
Describe operation of multimedia (e.g., video, audiosound)Describe operation of storage devices (e.g., tape, disk,
CD-ROM)
BIL: Essential
EDU:12 AD AC
P R
Competency: Operate peripheral devices
Competency Builders:Use appropriate reference materialsLoad media devicesStart media devicesUnload media devicesImport, edit, and export video and audioSet up print devicesOperate scanner devicesOperate print devicesMaintain print devicesMonitor peripheral equipment operationsPerform routine maintenance on peripheral devicesList appropriate control proceduresTransmit via modemReceive via modemSearch a CD-ROM libraryPrint information from a CD-ROM libraryDescribe device driver
BIL: Essential
EDU:12 AD AC
P R
Competency: Store media
Competency Builders:Identify need for data libraryRetrieve stored media (e.g., on-line, off-line, permanent,
off-site)File stored media (e.g., on-line, off-line, permanent, off-site)Initialize mediaCatalog media
7565
BIL: Essential
EDU:12 AD AC
P R C
Competency: Explain software applications
Competency Builders:Define software types and functionsDescribe need for application softwareDescribe different types of software applicationsExplain advantages and disadvantages of integrated and
dedicated softwareList software sourcesExplain software copyright lawsExplain data compression techniquesExplain use of passwords/security
BIL: Essential
EDU:12 AD AC
P. R
Competency: Use word processing packages
Competency Builders:Define word processing terminologyExplain functions of word processing softwareExplain word processing applicationsUse appropriate reference materialsKeyboard efficiently by touchUse mouseInitialize diskettePrepare backup fileMaintain backup fileUpdate spelling dictionary and spell checkPerform document functions (e.g., locate, rename, delete, save,
retrieve, copy)Perform formatting functions (e.g., center, underline, bold, cut
and paste)Use edit featuresUse sort featuresAdd page numbers to documentAdd headers and footers
67
Print files, pages, screens and blocks of textVerify accuracy of outputCreate a documentSave a document to diskRetrieve a document from diskEdit an existing documentDescribe word-wrapPrint a documentStore boilerplate material (e.g., templates, stationary files)Compose documents at keyboardTabulate multiple columnsPrepare new documents from existing onesMerge selected copy with new informationPrepare various types of table optionsFormat textIntegrate database, spreadsheet and graphic filesConvert documents from one system to anotherDemonstrate use of computer thesaurusUse multimedia techniques/resourcesPerform merge functions
BIL: Essential
EDU:12 AD AC
I. P M
Competency: Use spreadsheet packages
Competency Builders:Define spreadsheetDemonstrate knowledge of basic spreadsheet terminologyDefine components of spreadsheetsDescribe implementation of spreadsheet operations in business
scopeUse spell checkExecute an electronic spreadsheetEnter data, formulas, and functionsDifferentiate between labels and numbersSpeculate using "what if..." questionsSequence keystrokes in the creation of a macroCreate database within spreadsheet and perform data query
functionsMove around in spreadsheet and correct errorsFormat spreadsheetCreate graphsPrint graphsSave previously saved files
7 369
Load previously saved filesReplicate cells using copy commandsUse electronic spreadsheet to complete business applicationUse spreadsheet to plan financial strategiesPrepare spreadsheetUse multimedia techniques/resources
8 0
70
BIL: Essential
EDU:12 AD AC
I. P
Competency: Use databases
Competency Builders:Define databaseExplain terms used in database systemsDescribe common functions of database systemsUse database to create, input, edit, and display fields and
recordsAnalyze structure of database filesPerform calculations with a database fileAlter structure of database fileSort records based on multiple fieldsIdentify advanced database technologyUse appropriate reference materialsUtilize relational databaseEnter elements into databaseProofread databaseExplain databaseDesign report formatsTransfer data to and from remote databasePrint reports using data from multiple databases
Use database files with other application softwareVerify accuracy of output (e.g., edit reports)
BIL: Essential
EDU:12 AD AC
P R
Competency: Use graphic user interface (GUI)techniques
Competency Builders:Describe a variety of computer interfacesExplain multi-tasking environmentSetup data exchange between two different applicationsSetup an object link between two different applicationsExplain the use of dynamic link librariesTransfer data from instruments to other computers
3
BIL: Essential
EDU:12 AD AC
P. R
Competency: Manage software packages
Competency Builders:Install software packagesUpgrade software packagesDocument installation and upgrade of software packagesApply security levels/procedures to sensitive dataUnderstand software memory allocationManage software preferencesManage software conflicts
8 9
74
Essential
EDU:12 AD AC
I. P
Competency: Maintain computer security requirements
Competency Builders:Apply business ethicsFollow security rules, regulations, and codesImplement security proceduresDocument security proceduresPerform security checks
8575
BIL: Essential
EDU:12 AD AC
P. R
Competency: Maintain personal computer systems
Competency Builders:Monitor system status and performanceRun diagnosticsReport computer system malfunction(s)Report software malfunction(s)Fix recoverable filesMaintain securityMaintain computer logPerform backup procedure(s)Perform preventive maintenanceFollow log-off and power-down procedure(s)Follow equipment maintenance proceduresFollow quality control procedures
8 6
76
BIL: Essential
EDU:12 AD AC
P. R
Competency: Demonstrate basic knowledge ofnetworks
Competency Builders:Explain communications standardsDescribe network structuresExplain network types and protocolsExplain network connectivityExplain the function of servers in a graphic networkDescribe various network operating systemsExplain the difference between network software and individual
use softwareUse a network to access, file, and store files
8 777
BIL: Essential
EDU:12 AD AC
P R C
Competency: Use a shared environment
Competency Builders:List purposes of a network environmentDefine electronic mailIdentify advantages and disadvantages of electronic mailDescribe impact of local & wide area networks on mail deliveryCompose electronic messagesSend electronic messages using appropriate formatList categories of electronic mail serviceTransmit document using electronic mail systemMonitor electronic mailUse networked environmentsSearch database for properties of materialsConduct literature searches using a variety of on-line toolsExplain access, security, transmission and retrieval
8 3
78
BIL: Essential
EDU:12 AD AC
P R C
Competency: Demonstrate knowledge of the Internet
Competency Builders:Define the InternetExplain how the Internet worksExplain Internet capabilities and limitationsExplain how to connect to the Internet via modem, ISDN, etc.Install Internet softwareNavigate the World Wide WebIdentify services and tools offered on the InternetUse services and tools offered on the InternetExplain bookmarks
8 3
79
BIL: Essential
EDU:12 AD AC
P R C
Competency: Use the Internet for research
Competency Builders:Define how the Internet can be used for researchUse services and tools offered on the Internet for researchIdentify search enginesUse search enginesEvaluate Internet resources and accuracy of informationAccess library catalogs on the InternetAccess commercial and government resourcesDownload files
9 080
Unit: Customer Relations
BIL: Essential
EDU:12 AD AC
P R C
Competency: Demonstrate positive relations withcustomer(s)
Competency Builders:Identify importance of customers to businessDifferentiate between customer needs and wantsExplain principles of customer serviceProvide prompt and courteous serviceResolve customer inquiries and complaints and/or refer
customer to appropriate personIdentify methods of addressing dissatisfied customer(s)Develop rapport with customer(s)Identify opportunities to provide additional services to
customer(s)
9 181
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Meet customer needs and expectations
Competency Builders:Clarify job requirements with customer(s)Prepare quote/estimateCreate job filesServe as liaison between customer(s)and technical staffDefine appropriate production procedures and processesExplain company services, equipment capabilities, limitations,
and workflowEvaluate projectProvide feedback to customer(s)Differentiate between preliminary proof and contract proofObtain customer(s) approval for all proofs at appropriate stages
in the production processDocument job information (e.g., work orders, quotes, job
tickets)Notify customer of changes in schedule and costsManage scheduling conflicts in scheduleDevelop continuous customer satisfaction feedbackUse negotiation skills to resolve conflicts with customers
82 92
BIL: Essential
EDU:12 AD AC
P. R
Competency: Manage project budget and timeline
Competency Builders:Document customer(s)-requested changesCommunicate impact of requested changes on budget and
timeline to customer(s)Advise customer(s) of alternative production techniques
BIL: Essential
EDU:12 AD AC
I. P
Competency: Target account opportunities
Competency Builders:Research the customerDetermine needs through effective questioningAccess right informationSell benefits of product/serviceDraw up sales contractResolve mistakes, misunderstandings, and author changesSet deadlines
984
Unit: Market Research
BIL: Essential
EDU:12 AD AC
I P C,M
Competency: Describe market research
Competency Builders:Describe market research as both a formal and informal processIdentify common market research activities and the type of
information each providesDifferentiate between primary and secondary sources of market
research informationDifferentiate between qualitative and quantitative sources of
market research informationMatch primary and secondary sources with their advantages and
disadvantagesExplain factors limiting market research (e.g., objectives, level
of commitment, resources available)Identify the steps of market research
9 585
BIL: Recommended
EDU:12 AD AC
I. P C
Competency: Use the steps of market research
Competency Builders:Identify market research objectivesIdentify limiting factorsIdentify sources of information (e.g., primary, secondary,
qualitative, quantitative)Record appropriate data classificationsEvaluate statistical market potentialEvaluate non-statistical market potentialRank the most promising potential marketsConduct in-depth researchConduct product/company specific researchRecommend target markets
86 9 6
BIL: Recommended
EDU:12 AD AC
I. P
Competency: Describe considerations for specificresearch
Competency Builders:Identify and assess markets according to current and projected
demand for like or similar goods or servicesIdentify and assess factors that could affect the sales potential of
the marketIdentify channels of distribution for the target market, including
availability of methods and channelsIdentify competitors in the target marketIdentify potential barriers to profitable sales in the target market
97
87
BIL: Recommended
EDU:12 AD AC
I M
Competency: Explain the use of market research tools
Competency Builders:Explain the basics of samplingDifferentiate among stratified, cluster, systematic, area, and
random-digit samplingExplain attitude measurementDifferentiate data among surveys and questionnaires completed
over the telephone, by mail, and in personExplain the purpose of experimentsExplain the purpose of observationsDifferentiate internal from external research and the advantages
and disadvantages of eachIdentify errors in market research
9 3
88
BIL: Recommended
EDU:12 AD AC
I. R M
Competency: Perform the research process
Competency Builders:Identify the need for informationIdentify research objectivesIdentify data sourcesIdentify or develop data collection formsDesign the sampleCollect dataProcess dataAnalyze dataPresent results
9 3
89
Unit: Business Management
BIL: Essential
EDU:12 AD AC
I P
Competency: Explain entrepreneurship
Competency Builders:Identify characteristics of entrepreneursIdentify qualities and skills needed by business ownersIdentify means of obtaining technical assistanceIdentify advantages and disadvantages of owning a businessIdentify personal risks of owning a businessDescribe basic factors contributing to business successDescribe a franchise-dealer relationship
10 0
90
BIL: Essential
EDU:12 AD AC
I . P
Competency: Evaluate entrepreneurship as a personalor corporate goal
Competency Builders:Evaluate personal interests and resources (e.g., time, energy,
skills)Compare personal interests and skills with those necessary for
entrepreneurshipAssess aptitude to become a successful entrepreneurIdentify motives for becoming an entrepreneur
BIL: Essential
EDU:12 AD AC
I . P C
Competency: Develop a business plan
Competency Builders:List sources of information for starting a businessClassify local and state requirements for starting businessIdentify risks of creating a new businessDifferentiate among market characteristicsAnalyze financing of business ownershipDevelop marketing strategies
10292
BIL: Recommended
EDU:12 AD AC
I P
Competency: Identify role of small business in theeconomy
Competency Builders:Identify factors that contribute to the success and failure of
small businessDescribe effects of supply, demand, profit, and competition on
small businessExplain relationship of small business to a national (USA) and
global economy
I 393
BIL: Recommended
EDU:12 AD AC
I. P
Competency: Analyze how legislation affects business
Competency Builders:Identify legal issues faced by entrepreneursDescribe the relationship between government and
entrepreneursExplain the effects of regulation on the business operationIdentify when and how to obtain appropriate legal assistanceParticipate in the legislative processUtilize trade association resources
BIL: Recommended
EDU:12 AD AC
I. P
Competency: Evaluate factors affecting businessmanagement
Competency Builders:Identify advantages and disadvantage of various types of
ownershipIdentify cooperative arrangementsDescribe legal forms of retail businessesDifferentiate between various types of insuperable business
risksDescribe social and ethical problems that affect businessClassify types of government regulations that affect businessAnalyze current trends in businessList costs that must be considered when starting a businessSelect best location and layout for a business
BIL: Essential
EDU:12 AD AC
I. P
Competency: Identify marketing mix
Competency Builders:Explain importance of having the right productExplain importance of having the product at the right placeExplain importance of having the product with the right
promotionExplain importance of having the product at the right priceExplain importance of having the product at the right time
BIL: Essential
EDU:12 AD AC
I. P C
Competency: Promote products and/or services
Competency Builders:Explain selling functionExplain promotion functionDescribe relationship of sales to promotionDescribe how to plan for special events and public relations
activitiesExplain importance of maintaining a check on competitors'
promotionsIdentify factors used to select appropriate productsPrepare merchandise/buying planMaintain vendor information and select appropriate vendorsIdentify selling price (M)Keep abreast of merchandising trends
BIL: Essential
EDU:12 AD AC
P. R
Competency: Manage customer relations
Competency Builders:Identify advantages of customer services and accommodationsIdentify advantages of attractive, comfortable facilitiesExplain importance of price, quality, and varietyUse acceptable techniques in handling customer complaintsDevelop customer audit
10398
BIL: Recommended
EDU:12 AD AC
I. P M
Competency: Explain financing methodologies
Competency Builders:Explain leasingExplain stock ownershipExplain bond ownershipExplain convertible securitiesExplain bank loans
10 3
99
BIL: Recommended
EDU:12 AD AC
P M
Competency: Identify costs of financial services
Competency Builders:Classify revenue and expensesSpeculate on revenue sources and expensesIdentify start-up costsExplain means of obtaining financial assistanceExplain importance of a sound credit ratingOutline long-range financial plansExplain how sources of finance are used in business operationsCompare financial services available from financial institutions
110100
BIL: Recommended
EDU:12 AD AC
P M
Competency: Prepare financial records and reports
Competency Builders:Record receipts and paymentsAdjust cash flow upon the introduction of a variableJustify budget itemsRecord income and expendituresReport employee records for audit and taxation purposes
101
BIL: Recommended
EDU:12 AD AC
P
Competency: Comply with government regulations
Competency Builders:Identify sources of information and assistanceIdentify regulations, licensing, and permits affecting business
operationsIdentify taxes affecting businessesDevelop policies of complianceDevelop emergency proceduresMonitor changing regulations
112102
Unit: Business Law
BIL: Recommended
EDU:12 AD AC
I P C
Competency: Demonstrate knowledge of labor law
Competency Builders:Describe rights and responsibilities of parties to an employment
contractIdentify state and federal laws dealing with employmentIdentify protections available to employeesIdentify issues related to casual contract laborIdentify issues related to hiring union employeesIdentify relevant worker's compensation issuesDescribe the role of OSHA
113103
BIL: Recommended
EDU:12 AD AC
I. P
Competency: Demonstrate knowledge of contract law
Competency Builders:Analyze elements of a contractDifferentiate between contracts that are transferable and
contracts that are not transferableIdentify means of discharging contractsDescribe means of discharging contractsDescribe remedies available for a breach of contract
114104
BIL: Recommended
EDU:12 AD AC
I. P C
Competency: Demonstrate knowledge of corporationlaw
Competency Builders:Explain the different types of business structures (e.g., sole
proprietorship, general partnership, limited partnership,corporation including subchapter S)
Describe how to form a corporationDescribe the difference between equity and debt securitiesIdentify the principle/agent relationship and the basic terms of
employment agreementsIdentify special forms of corporationsName corporation purpose and structure
115105
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Demonstrate knowledge of intellectualproperty rights and multimedia law
Competency Builders:Explain the various forms of intellectual property rights (e.g.,
copyright, patent, trademark, trade secrets)Explain how to obtain a copyrightExplain how to obtain a patentExplain how to obtain a trademarkExplain the perils in acquiring content rightsDefine the rights granted under copyright, patent, and trademarkIdentify the implications related to electronic imageryDefine authorshipExplain work made for hireExplain fair useExplain court cases related to intellectual property rightsExplain First Amendment rights
I106
Unit: Writing
BIL: Essential
EDU:12 AD AC
P R C
Competency: Develop basic technical materials
Competency Builders:Identify need for publication(s)Define audience(s)Define objective(s)Define topic(s)Develop time frame for project developmentLocate sources of informationInterpret informationReview existing literatureCompile appropriate data (M)Develop draftRevise/edit draftApply rules of grammar and word usageWrite coherent sentences and paragraphsSpell words correctlyProofreadGroup information
117107
Prepare and revise outline(s)Use word processing systemDefine terminologyMatch vocabulary to targeted audienceExplain ramifications of language translationSpecify type and style for illustration(s)Prepare sketches, if applicable (M, C)Write figures titles and photograph captionsPrepare tables and charts (M, C)
I 3108
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Edit basic technical material
Competency Builders:Evaluate material for readability and correctnessValidate data (M, S)Validate data in illustrations (M)Edit illustrationsSeek evaluation of suggested changes
1/ 9109
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Use creative writing skills to write fiction
Competency Builders:Explain the major components of a fictional story (e.g., theme,
style, setting, plot, character)Discuss the use of literary devicesEvaluate writings of established authorsWrite a short storyExplain the importance of revisions
120
110
BIL: Essential
EDU:12 AD AC
I. P C
Competency: Use creative writing skills to write ascript
Competency Builders:Explain the various script formats (Hollywood and Standard
AV)Determine audienceDetermine objectivesAnalyze project outlineWrite a video treatment/synopsis to coincide with project
outlineDevelop a storyboardDevelop a master scene script with detailed account of each
screen with characters and their dialogue
121111
Unit: Appreciation of the Arts
BIL: Essential
EDU:12 AD AC
P R C
Competency: Demonstrate an appreciation and basicknowledge of music
Competency Builders:Explain how musical elements relate to the meaning or content
of a compositionExplain the feelings conveyed by various musical elements
(e.g., thematic construction, tonal color, instruments,texture, volume, tempo)
Explain the role of music in different historical periodsExplain the role of music in contemporary livingExplain the function of music in different culturesIdentify the basic physical properties of sound (e.g., pitch,
intensity, duration, and timbre)Explain the various elements of music (e.g., rhythm, melody,
harmony, tone, color, and form)
122112
BIL: Essential
EDU:12 AD AC
I. P
Competency: Demonstrate an appreciation and basicknowledge of visual art
Competency Builders:Contrast the visual art styles of various historical periodsDefine various forms of visual artExplain the various elements of visual arts (e.g., lines, colors,
light and dark, texture, volume, perspective)Explain the feelings conveyed by various elements of visual arts
123113
BIL: Essential
EDU:12 AD AC
P R
Competency: Explain the interaction of music andvisual art
Competency Builders:Define music visualizationExplain how to combine music and visuals to evoke emotional
responses
124114
BIL: Essential
EDU:12 AD AC
P R C
Competency: Demonstrate an understanding andappreciation of literature
Competency Builders:Explain the basic themes used in literatureIdentify the basic styles/genres of literatureIdentify the basic elements of a story (e.g., plot, characters,
setting)Discuss the use of various themes and styles in interactive
stories
125
115
Unit: Programming
BIL: Essential
EDU:12 AD AC
P R
Competency: Explain computer applications
Competency Builders:Explain hardware component functionsDescribe major types of software and their functionsDescribe batch processingDescribe interactive processingDescribe event driven, object oriented processing
BIL: Essential
EDU:12 AD AC
I P
Competency: Prepare to write computer applications
Competency Builders:Use appropriate reference materialsAnalyze specificationsIdentify constraintsIdentify programming languageIdentify input and output (I/0) requirementsPrepare logic using program-flow diagram
127
117
BIL: Essential
EDU:12 AD AC
I. P
Competency: Explain programming theory
Competency Builders:Explain the meaning of "reserved word"Describe arrays and tables (M)Explain compilersDifferentiate between system documentation and user
documentationDescribe what is mean by top-down design and structured
programmingIdentify the steps in the program development cycleIdentify the steps and procedures required to develop test dataExplain iteration (looping)Describe what is meant by data validationList rules for naming variables
128118
BIL: Essential
EDU:12 AD AC
I. P
Competency: Apply programming theory
Competency Builders:Demonstrate use of variablesWrite source code per standardsUse spacing charts to plan program outputCode a modular programInterpret a simple pseudocode designCreate a flow-chartUtilize program sortsDemonstrate use of loopsDemonstrate use of local operators (e.g., AND, OR, NOT)Code error-handling techniquesDemonstrate use of data files
123119
BIL: Essential
EDU:12 AD AC
I. P
Competency: Write a computer program
Competency Builders:Follow algorithm to produce desired output (M)Use variables (M)Write sub-routinesUse conditional statementsUse functions, including library, user-defined, and string
functionsWrite arithmetic statements (M)Write IO statementsWrite internal documentation
130120
BIL: Essential
EDU:12 AD AC
I. P
Competency: Test programs
Competency Builders:Use debugging statements and toolsDebug syntax errorsCreate test data that checks logic and error routinesExecute program with test dataCorrect logic errors
131
121
BIL: Essential
EDU:12 AD AC
P R C
Competency: Demonstrate knowledge of authoringsoftware for multimedia projects
Competency Builders:Compare the advantages and disadvantages of various authoring
software packagesChoose the most appropriate authoring software for the projectAuthor a program using authoring softwareUse programming knowledge to solve authoring problems
132
122
Unit: Introduction to Interactive Media
BIL: Essential
EDU:12 AD AC
P R C
Competency: Demonstrate a basic knowledge ofinteractive media
Competency Builders:Define interactive mediaIdentify major characteristics of interactive media presentationsDescribe the important historical developments leading to
contemporary interactive mediaDescribe various interactive media industry genresPerform critical review of various interactive media end
productsIdentify rights, responsibilities and controls of various mediaInterpret intellectual property laws involving interactive mediaExplain the social and cultural implications of interactive mediaExplain key criticisms of interactive mediaIdentify future trends in interactive media
133123
BIL: Essential
EDU:12 AD AC
P R C
Competency: Explain the markets for interactive media
Competency Builders:Explain the concepts and uses
marketingExplain the concepts and uses
advertisingExplain the concepts and uses
educationExplain the concepts and uses
trainingExplain the concepts and uses
communicationsExplain the concepts and usesExplain the concepts and uses
entertainmentExplain the concepts and uses
learning
of interactive media in
of interactive media in
of interactive media in
of interactive media in
of interactive media in
of interactive media inof interactive media in
of interactive media in distance
sales and
interactive
K-12
corporate
corporate
news
1 34124
BIL: Essential
EDU:12 AD AC
P. R
Competency: Execute pre-production, production, andpost-production tasks for the area ofgripping
Competency Builders:Formulate strategies to properly utilize grip equipment during
film/video productionOriginate solutions to unique shooting problemsOrganize pre and post-production routinesAnalyze production requirements to determine grip equipment
needsCreate required effects for lighting set-upsDemonstrate safe work habitsWork as a member of a film production team
135151
BIL: Essential
EDU:12 AD AC
P. R
Competency: Execute pre-production, production, andpost-production tasks for the area ofcamera
Competency Builders:Analyze the aesthetic needs of a shot and accomplish themOrganize the proper care and handling of camera and camera
assist equipmentAnalyze the script for camera lens and shot requirementsOrganize pre and post-production routines for film camera
operationAnalyze production requirements to determine camera
equipment needs
136
152
BIL: Essential
EDU:12 AD AC
P R
Competency: Perform lighting activities for a videoproduction
Competency Builders:Describe types of lighting fixturesIdentify parts of lighting fixturesDistinguish various applications of stage lighting equipmentDesign a standard lighting plotAnalyze and document lighting requirements for productionSet up appropriate lighting for a productionDescribe functions of master lighting panel and dimmer boardOperate master lighting panel to dimmer boardAppraise maintenance needs for lighting equipmentDesign special effects lighting
137153
BIL: Recommended
EDU:12 AD AC
I. P
Competency: Design scenery to the specificationsrequired in a video production
Competency Builders:Design scenic plans to scaleInterpret scenic plans for the appropriate use of materials and
hardware for scenic constructionFormulate design strategies for the construction of sceneryCreate special effects sceneryOrganize transportation of scenery to remote locationsInspect and repair scenery as neededSelect and arrange stage props
138154
BIL: Essential
EDU:12 AD AC
P. R
Competency: Operate video camera
Competency Builders:Tape under tungsten conditionsTape under daylight conditionsTape under backlight conditionsTape while panningTape while zoomingTape while tiltingTape while simultaneously panning, tilting, and zooming with
camera mounted on a tripodTape while simultaneously panning, tilting, and zooming using
a hand-held cameraPlay back tape on monitorIdentify the effect on a video camera of changing of setting in
low light levels
133155
BIL: Essential
EDU:12 AD AC
P. R
Competency: Identify video formats
Competency Builders:Differentiate among consumer, industrial, and broadcast grade
video camerasDescribe camera formatsDifferentiate among Betacam, VHS, 8mm, super VHS, and DV-
CamDifferentiate frame vs field modesIdentify image characteristics affected by camera choiceDifferentiate among NTSC, PAL, and RGB video signalsExplain relationship of chip size to image size on filmExplain frame synchronization and time base correction
140156
BIL: Essential
EDU:12 AD AC
P R
Competency: Perform editing operations
Competency Builders:Describe operational parts of a video cassette editorExplain linear vs nonlinear editing systemsSet up video cassette editorPerform assemble editsPerform insert editsEdit using dissolves (A-B roll)Add sound trackAdd narration/voice overExplain edit decision listsUse edit decision lists
141
157
BIL: Essential
EDU:12 AD AC
I. P
Competency: Digitize video
Competency Builders:Explain the concept of digitized videoExplain digital video bandwidths and their implicationsUse a video capture card and appropriate software to digitize
video tapesEdit digitized video (including transitions, special effects,
computerized backgrounds)Explain the compression of video filesExplain batch capture processUse batch capture process
142158
Unit: Audio Production
BIL: Essential
EDU:12 AD AC
I P C,S,M
Competency: Demonstrate a knowledge of audiorecording and sound reinforcement
Competency Builders:Identify generally used instruments in modern pop-related
recordingDescribe basic acoustic principles and formulaeExplain the function and design of microphonesUse microphones effectivelyDiagram signal flow throughout the recording chainUse a mixing console with solid understanding of its input and
output functionsExplain the properties of magnetic tape and the tape recorderEdit tape recordingsExplain properties of analog and digital tape recordingExplain methods of analog and digital editingUse editors effectivelyExplain sound reinforcement techniques for live programsExplain methods for mastering audio recordings
143159
Produce master product as an audio tape productProduce master product as a compact disc or DVDExplain future technologies for audio recordingExplain analog signal processing and its applicationsExplain digital signal processing and its applicationsExplain digital audio bandwidths and their implicationsExplain various computer hardware and software used in studio
recordingCritique recordings
BIL: Essential
EDU:12 AD AC
R
Competency: Demonstrate a basic knowledge of digitalaudio production
Competency Builders:Identify current trends in electronic musicExplain MIDIExplain digital synthesisIdentify computer music applicationsExplain compression of sound filesExplain digital samplingIdentify potential markets for use of electronic music
BIL: Essential
EDU:12 AD AC
I. P C,S
Competency: Create a sound track
Competency Builders:Evaluate performance needsEvaluate technical resourcesInterpret script information relative to film soundDesign sound score appropriate to production and post-
production needsSelect sound materialHire talent, if necessaryWork with talentDetermine proper microphone and speaker placementCompose, by recording and editing, a sound tape for productionUse mechanical and electrical sound effects for productionsDescribe audio-for-video recording devices (analog, digital)Set up audio-for-video recording devices (analog, digital)Operate audio-for-video recording devices (analog, digital)Describe time-code system for audio-video synchronizationSet up time-code system for audio-video synchronizationOperate time-code system for audio-video synchronizationDescribe parts of an audio mixing console
Operate audio mixing consoleCreate a MIDI sound score
Unit: Web Page Design
BIL: Essential
EDU:12 AD AC
P R
Competency: Demonstrate a basic understanding ofweb pages
Competency Builders:Explain browsersExplain how different browsers affect the look of a web pageCompare the various software editors available for designing
web pagesExplain bandwidths and their implications (M)Explain plug-insDefine clientDefine server
143
164
BIL: Essential
EDU:12 AD AC
P.Competency: Demonstrate a basic understanding of
HTML
Competency Builders:Define what HTML isExplain the importance of HTML standardsIdentify the difference between various versions of HTML
149
165
BIL: Essential
EDU:12 AD AC
P R
Competency: Create a basic HTML document
Competency Builders:Identify the meaning and purpose of HTML tagsOpen up a workspace to create a new HTML documentUse a text editor to create the basic HTML structure for a web
pageInseil non-displayed comments into HTML filesDisplay document within a web browserMake text modifications using the text editorIdentify the different levels of headings in HTML and the tags
associated with themPlace different level headings within an HTML documentIdentify the paragraph break tag in HTMLInsert paragraph breaks into the text of an HTML documentCut and paste textInsert a stylized footer at the bottom of a pageFormat textCreate listsAdd graphicsAdd animation
150166
BIL: Essential
EDU:12 AD AC
I. P
Competency: Format page layout
Competency Builders:Create a solid color backgroundCalculate the hexadecimal code for a color value (M)Change the color of text and hypeilext link itemsCreate a textured background from graphic fileCreate hard rule lines with different thicknesses for page
dividersCreate hard rule lines with different widths for page dividersCreate hard rule lines without 3D shading for page dividersDesign a web page table with rows and columns of text in a
gridded display (M)Write the HTML for integrated layout schemes of text and
picturesWrite the HTML for an invisible table that creates side-by-side
columnsCreate a table that has different colored cellsExplain interface design
151167
BIL: Essential
EDU:12 AD AC
I. P
Competency: Add audio and video to a web page
Competency Builders:Explain streaming audio and videoExplain audio sweeteningExplain audio and video compressionUse HTML codes to add audio and video to a web pageExplain network audio and video administration
152168
BIL: Essential
EDU:12 AD AC
P.Competency: Link documents
Competency Builders:Identify the function of URLs (Uniform Resource Locators)Recognize the structure of a URLCopy URLs from a web browser to an HTML text documentWrite an HTML anchor to link to another document in the same
directory as the first documentWrite an HTML anchor to link to another document in a
different directory as the first documentWrite an HTML anchor to link to another Web document on the
InternetWrite an HTML anchor to link to filesWrite an HTML anchor that links to another section of the same
documentIncorporate a graphic that acts as a hyperlink to another
documentExplain the significance of a file called index.html on a WWW
serverCreate a hypertext link that will send an e-mail message
Explain the difference between client-side image mapping andserver-side image mapping
Create an inline image that has different portions hyperlinked toother web pages, pictures, and other sites on the Internet
Croate hyperlinks for use of plug-insUse plug-ins
154170
BIL: Essential
EDU:12 AD AC
P R
Competency: Create an organized web site
Competency Builders:Explain the advantages of short multiple web pages over a
single, long web pageDetermine logical points to split information into multiple web
pagesCreate a template file using a text editorMake appropriate changes to template file to create individual
pagesIntegrate hypertext links into the textInsert HTML codes for links between pages
155
171
BIL: Essential
EDU:12 AD AC
I. P
Competency: Demonstrate a basic understanding ofprogramming for the Web
Competency Builders:Explain the purpose of web content delivery enablers (e.g., CGI,
API, SSI)Explain how to interface client/serverExplain client-side processing and its advantages/disadvantagesIdentify security issues related to client-side processingIdentify various scripting languages (e.g., JavaScript, Visual
Basic Script, ActiveX)Explain the uses and advantages of various scripting languagesUse a scripting language to program a site
I5-1;
172
BIL: Essential
EDU:12 AD AC
I. P
Competency: Demonstrate a knowledge of web hosting
Competency Builders:Compare the advantages and disadvantages of running your own
server vs using a server providerIdentify hardware requirements for a serverIdentify server software optionsEvaluate server providersEstablish a domain nameExplain TCP/IP (Transfer Control Protocol/Internet Protocol)Upload files to the serverPublicize the site by submitting announcements to major search
engines
157173
BIL: Essential
EDU:12 AD AC
P. R
Competency: Identify web authoring software
Competency Builders:Identify available packagesCompare available packagesCompare available authoring methodsIdentify cross platform issues
153174
Unit: Interactive Media Production
BIL: Essential
EDU:12 AD AC
I P
Competency: Develop project concept
Competency Builders:Determine purpose of the interactive media projectDetermine the target audienceDetermine objectivesResearch the contentUse appropriate message design (e.g., instructional,
informational, entertainment)Determine the setting where it will be usedDetermine the interactive media elements to be usedDetermine degree of interactivity desiredAddress issues of accessibility and ADA complianceDevelop timeline for completionDevelop budget for projectWrite proposal (C)
153175
BIL: Essential
EDU:12 AD AC
I. P C
Competency: Meet client needs
Competency Builders:Determine client's needs and expected outcomesPrepare cost estimate for clientObtain client approvals throughout the project
160176
BIL: Essential
EDU:12 AD AC
R
Competency: Develop storyboard
Competency Builders:Make preliminary sketches showing placement of images and
text, on screensShow placement of buttons/navigational graphicsAdd information on color schemesAdd information on lightingProvide a sample screen
161
177
BIL: Essential
EDU:12 AD AC
I. P
Competency: Develop flowchart/navigational blueprint
Competency Builders:Develop flowchart with radial branchingDevelop flowchart with linear branchingDevelop flowchart with linking/non-linear branching
162
178
BIL: Essential
EDU:12 AD AC
P. R C
Competency: Write script
Competency Builders:Describe music to be usedDescribe video (still and motion)Describe special effects (video and audio)Write narration and actor linesDescribe scenes
179
BIL: Essential
EDU:12 AD AC
I. P
Competency: Combine the various elements ofinteractive media to produce aninteractive media project
Competency Builders:Exhibit proficiency in visual design skillsGenerate text for multi-image presentations (e.g., title slides,
charts, graphs)Create 2-D computer graphicsCreate 3-D computer graphicsCreate computer animationUse photographic process to enhance interactive media
presentationIntegrate the use of photographic special effects into interactive
media presentationsDigitize photographic images for interactive mediaUse image manipulation program to alter digitized imagesIntegrate photographically-derived images with hand-drawn
graphic imagesHire talent, if necessaryWork with talent I b 4
180
Create video footageUse computer video-editing software to digitize and edit video
footageRecord sound track including narration, voice-overs, sound
effects, and musicIntegrate sound with visualsBuild in hotspots and interactive linksUse appropriate authoring software to synthesize available
interactive media technologies into a unified presentationMeet expectations of audience through interactive presentationsTest the productDebug the product
Di 5181
BIL: Essential
EDU:12 AD AC
I. P
Competency: Create various interactive mediaapplications
Competency Builders:Produce a computer-generated business publication (e.g.,
training materials, sales materials, annual reports, charts &graphs)
Produce a CD-Rom presentationProduce an Internet presentationProduce a web pageProduce computer generated videoProduce KIOSKSet up video conferencing systemDemonstrate computer-to-computer collaboration
BIL: Essential
EDU:12 AD AC
I. P
Competency: Maintain interactive media equipment
Competency Builders:Demonstrate proper care and handling of interactive media
equipmentPerform pre-and post-production routines for proper
presentationsAnalyze equipment performance against industry standardsTroubleshoot simple equipment problems
lb 7
183
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