DOCUMENT RESUME

ED 421 657 CE 076 924

TITLE Interactive Media Technologies. State Competency Profile.INSTITUTION Ohio State Univ., Columbus. Center on Education and Training

for Employment.SPONS AGENCY Ohio State Dept. of Education, Columbus. Div. of Vocational

and Career Education.; Ohio Board of Regents, Columbus.PUB DATE 1998-01-29NOTE 167p.

PUB TYPE Guides - Classroom Teacher (052)EDRS PRICE MF01/PC07 Plus Postage.DESCRIPTORS Associate Degrees; Business Administration; *Competence;

Competency Based Education; Employment Potential; HighSchools; *Interactive Video; *Job Skills; *Nonprint Media;Teaching Guides; *Tech Prep; Technical Occupations;Telecommunications; Two Year Colleges; Vocational Education;*World Wide Web

IDENTIFIERS *Ohio

ABSTRACTThis document contains 143 competencies, grouped into 25

units, for tech prep programs in the interactive media technologies cluster.The competencies were developed through collaboration of Ohio business,industry, and labor representatives and secondary and associate degreeeducators. The competencies are rated either "essential" (necessary to ensureminimal levels of employability by entry employees, must be included in allnew tech prep programs), or "recommended." Competency builders are includedfor each competency. Some of the groups of competencies covered in the unitsinclude the following: employability skills; professionalism; teamwork;professional practices; workplace safety; project management; problemanalysis; general administrative functions; economic and business principles;basic computer concepts and applications; customer relations; marketresearch; business management; business law; writing; appreciation of thearts; programming; introduction to interactive media; graphic designfundamentals; photography; computer graphics, digital imaging, and animation;video and film production; audio production; web page design; and interactivemedia production. (KC)

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Interactive Media Technologies

State Competency Profile

January 29, 1998Lorain Community College

cs) U.S. DEPARTMENT OF EDUCATIONthee of Educational Research and Improvement

E UCATIONAL RESOURCES INFORMATIONCENTER (ERIC)

This document has been reproduced asreceived from the person or organizationoriginating it.

0 Minor changes have been made toimprove reproduction quality.

Points of view or opinions stated in this

fJ document do not necessarily representofficial OERI position or policy.

2

PERMISSION TO REPRODUCE ANDDISSEMINATE THIS MATERIAL HAS

BEEN GRANTED BY

TO THE EDUCATIONAL RESOURCESINFORMATION CENTER (ERIC)

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Interactive Media TechnologiesState Competency Profile

This document is the result of collaboration between a number of individuals and organizations.The Ohio Department of Education and the Ohio Board of Regents provided financial and staffsupport for the development of the document. Ms. Linda Fauber, Lakeland Tech PrepConsortium, coordinated the development of the initial document upon which the currentdocument is based and drafted key units on interactive media technology. Guidance in documentdevelopment was provided by a futuring panel composed of Ohio Business, Industry and LaborRepresentatives. (See attached list of Futuring Panel Members.)

The current document is a result of a review by a state panel of business/industry/laborrepresentatives and secondary/associate degree educators on January 29, 1998. (The name andinstitutional affiliation of each panel member is provided on the following pages.) Jan Eley,Akron Area Tech Prep Consortium and Linda Fauber, Lakeland Tech Prep Consortium served asmeeting facilitators. They were assisted by Julie Daugherty, Eastern Ohio Valley Tech PrepConsortium, Larry Casterline, Tech Prep Curriculum Services Consultant, and Erma Brobst,Tech Prep Curriculum Services.

As you review the document, keep in mind the following:

Essential CompetenciesThose competencies marked Essential in the State Competency Profile were determined by thestatewide business/industry/labor panel to be necessary to ensure minimal levels ofemployability. Entry level employees should be able to perform this competency withoutsupervision; therefore, students must be proficient in these competencies at least by the end ofthe Associate Degree.

Essential competencies must be included in all new Tech Prep programs. Tech Prep consortiawith current programs in this area will be expected to phase-in essential competencies into theirprograms as well.

Wording of essential competencies may not be altered. The leveling may only be changed todeliver the competency earlier during the educational process. For example, the leveling of an

i

3

essential competency in the State Competency Profile may be altered locally from a P orProficiency leveling at the end of the Associate Degree to a P or Proficiency by the end of the12th grade. The reverse is not permissible. For example, a competency leveled P or Proficientby the end of the 12th grade in the State Competency Profile cannot be changed locally to a P orProficiency by the end of the Associate Degree. For additional information on leveling ofcompetencies, refer to the Leveling Code Sheet in your booklet.

Competency builders are intended to help define each competency; therefore, the builders maybe modified as long as that modification does not change or dilute the intent of the State Panel.

Issues which arise regarding delivery of the essential competencies once the program isimplemented will be addressed by a State review panel of business/industry/labor and educationrepresentatives with possible revisions to the State Competency Profile at a later date. Anyissues identified during the local verification meeting should be conveyed to Tech PrepCurriculum Services by the consortium coordinator.

Recommended CompetenciesThe competencies marked Recommended are suggested additions to the State CompetencyProfile. Each of these competencies should be reviewed during a local competency profilemeeting; with a joint panel of business/industry/labor and education representatives decidingwhether to include each competency in the local curriculum. The decision should be based upona consideration of local business needs, as well as priorities and time constraints of theeducational process. Wording and leveling of all recommended competencies and builders maybe modified.

Additional Units/Competencies/BuildersCompetencies and/or builders may be added to any unit in the State Competency Profile.Additional units may also be added.

Occupation DefinitionsSkills may be added to the occupational definitions based on the modifications made during thecompetency review. Because the definition is based on the skills detailed in the competencyprofile, only minor modifications should be necessary.

For additional information about this State Tech Prep Competency Profile contact:

Tech Prep Curriculum ServicesCenter on Education and Training for EmploymentThe Ohio State University1900 Kenny RoadColumbus, Ohio 43210-1090(614) 292-8404

4

Interactive Media Technologies Futuring PanelJanuary 12, 1998Columbus, Ohio

Linda B. FauberPanel Facilitator

Bob Hill, Adjunct InstructorMusic and Multimedia DepartmentsLakeland Community CollegeKirtland, Ohio

Barbara L. Helfer, DirectorCollege of the Arts Emerging Technologies StudioThe Ohio State UniversityColumbus, Ohio

Henry Shilling, DirectorFitch, Inc.Worthington, Ohio

Jim Morrison, DirectorMultimedia ProductionAmerican GreetingsCleveland, Ohio

Harry Searles, SupervisorMultimedia Production Curator and Design DivisionOhio Historical SocietyColumbus, Ohio

Marsh Williams, DirectorNew Media and Internet SolutionsMills James ProductionsColumbus, Ohio

Interactive Media TechnologiesState Competency Profile Meeting

Business Participants

Sandy La Corte, OwnerLacorte & Company, North Olmsted, Ohio

Steve SullivanNCR Multimedia Resources, Dayton, Ohio

Jeffrey Bulter, ManagerAmerican Greetings, Cleveland Ohio

David Watkins, PresidentImpact Communications, Cleveland, Ohio

Mike Neider, Marketing DirectorMarinar Technology Company, Painsville, Ohio

Ed Skimin, OwnerEmerge Inc.. Elyria, Ohio

Chris Fregetto, Art DirectorAd link, Elyria, Ohio

Interactive Media TechnologiesState Competency Profile Meeting

Educator Participants

Cathy Armetta, Instructor, MathAuburn Career Center, Concord, Ohio

Barbara Bates, Associate Professor, Physical Science DepartmentLakeland Community College, Kirtland, Ohio

Karl Bremer, Instructor, English & MultimediaKettering Fairmont High School, Dayton, Ohio

Lovette Chinwah, Assistant Professor of Communication ArtsSinclair Community College, Dayton, Ohio

Bruce Cline, Department Chair, Photography DepartmentLakeland Community College, Kirtland, Ohio

Laurie Crowther, Instructor, EnglishMarion L. Steele High School, Amherst, Ohio

Donald Davis, Assistant Professor, Mathematics DepartmentLakeland Community College, Kirtland, Ohio

Karen Erisman, Instructor, MathKettering Fairmont High School, Dayton, Ohio

Bob Hill, Adjunct Instructor, Music and Multimedia DepartmentsLakeland Community College, Kirtland, Ohio

Tracy Jayne, Web Graphics SpecialistSinclair Community College, Dayton, Ohio

Jeff Koleno, Instructor, Developmental Education DepartmentLorain County Community College, Elyria, Ohio

Peter Oberson, SuperintendentAuburn Career Center, Concord, Ohio

Dino Pappas, Instructor, Graphic ArtsLorain Southview High School, Lorain, Ohio

Sue Roseum, Instructor, PhysicsAuburn Career Center, Concord, Ohio

Dennis Ryan, Instructor, Arts & Humanities DepartmentLorain County Community College, Elyria, Ohio

Philip Skerry, Professor, Composition/Language/Literature DepartmentLakeland Community College, Kirtland, Ohio

Mike Smith, Associate Professor, Develomental Math & ScienceSinclair Community College, Dayton, Ohio

Bill Struhar, Faculty Consultant, Center for Interactive LearningSinclair Community College, Dayton, Ohio

Tim Sumser, Instructor, Math/ComputerMarion L. Steele High School, Amherst, Ohio

Carol Wagner, Instructor, EnglishLorain Southview High School, Lorain, Ohio

Jean Upson, Instructor, MultimediaLorain County Community College, Elyria, Ohio

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

LEVELING CODES* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

GRADE LEVEL12 = by the end of grade 12

AD = by the end of the Associate Degree

DEPTHI = Introduce (applies to at least three or 25% of the competency builders)

R = Reinforce or add depth (after introducing or proficiency)

P = Proficient (achievement of the competency without supervision)

ACADEMIC CODESC = Communications related

M = Mathematics related

S = Science related

OTHERWS = Worksite learning during the course of the Tech Prep program is

recommended

Example:P12, RAD, WSCompetency:

Example:I-12, PADCompetency: YYYYYYCompetency Builders:

YYYXXXZZZ M

C

vii

Interactive Media Specialist

An individual who applies various techniques to produce media for corporatevideo departments, educational institutions, and the information and entertainmentindustries. Technical skills should include, but not be limited to:

television productioncomputer graphicsinteractive media productiongraphic designrecordingdigital imagingdigital audio technologyphotographystudio equipment maintenanceweb page designcontent researchapplication design

3viii

Tech PrepInteractive Media Technology

State Competency Profile

Table of ContentsUnit Page

Employability Skills 1

Professionalism 11

Teamwork 21

Professional Practices 27

Workplace Safety 31

Project Management 34

Problem Analysis 39

General Administrative Functions 42

Economic and Business Principles 46

Basic Computer Concepts and Applications 57

Customer Relations 81

Market Research 85

Business Management 90

Business Law 103

Writing 107

Appreciation of the Arts 112

Programming 116

Introduction to Interactive Media 123

Graphic Design Fundamentals 127

Photography 132

Computer Graphics/Digital Imaging/Animation 134

Video/Film Production 150

Audio Production 159

Web Page Design 164

Interactive Media Production 175

10

Unit: Employability Skills

BIL: Essential

EDU:12 AD AC

P R C

Competency: Develop a career plan

Competency Builders:Identify current interests and aptitudesIdentify common barriers to employmentDescribe strategies to overcome employment barriersLocate resources for finding employmentResearch job trendsIdentify career optionsIdentify advantages and disadvantages of career options (in

addition to monetary)Identify job requirementsInvestigate education/training opportunities (including speaking

with someone in the trade)Evaluate personal strengths and weaknessesRefine a written educational plan which leads to a specific

career fieldCreate career passport

1 1

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Prepare for employment

Competency Builders:Identify employment sourcesIdentify advantages and disadvantages of self-employmentIdentify present and future employment opportunities (by

geographic location)Research job opportunitiesCompare salary ranges and benefit packagesCompile occupational profileIdentify rights and responsibilities of equal employment

opportunity lawsDemonstrate ability to accurately complete a job applicationDesign resume and cover letterTarget resumeSecure referencesInvestigate generic and specific employment tests (e.g., civil

service exam; drug screening)Use follow-up techniques to enhance employment potentialDemonstrate legible written communication skills using correct

grammar, spelling, punctuation, and concise wordingUse proper diction in interviews

212

Describe methods for handling illegal questions on jobapplication forms and during interviews

Write letter of applicationResearch prospective employer and services performedExplain critical importance of personal appearance, hygiene,

and demeanorInterpret job descriptionDemonstrate appropriate interview question and answer

techniquesDemonstrate methods for handling difficult interview questions

using simulated role playing exercisesDescribe procedures for following up after an interviewEvaluate job offersGive notice to employer of job changeWrite letter of acceptanceWrite letter of declinationDemonstrate good listening skillsAsk for the job tactfullyParticipate in extracurricular activities (e.g., student

government, community projects)

13

BIL: Essential

EDU:12 AD AC

P. C

Competency: Evaluate the importance of self-esteem asan employability skill

Competency Builders:Identify factors that affect self-esteemCompare effects of low self-esteem and high self-esteemIdentify strategies to promote positive self-esteem

BIL: Essential

EDU:12 AD AC

P. R

Competency: Demonstrate job retention skills

Competency Builders:Identify employer expectations regarding job performance, work

habits, attitudes, personal appearance, and hygieneExhibit appropriate work habits and attitudeDemonstrate ability to set prioritiesIdentify behaviors to establish successful working relationshipsIdentify alternatives for dealing with harassment, bias, and

discrimination based on race, color, national origin, sex,religion, handicap, or age

Identify opportunities for advancementList reasons for terminationList consequences of being absent frequently from jobList consequences of frequently arriving late for workDemonstrate interpersonal relations skills (e.g., verbal and

written)Demonstrate negotiation skillsDemonstrate teamworkFollow chain-of-commandExhibit appropriate job dedication

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Demonstrate knowledge of work ethic

Competency Builders:Define work ethicIdentify factors that influence work ethicDifferentiate law and ethicsDescribe how personal values are reflected in work ethicDescribe how interactions in the workplace affect personal work

ethicDescribe how life changes affect personal work ethic

6

I_ 6

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Exhibit appropriate work ethic

Competency Builders:Use time-management techniquesAvoid personal activity during work hoursAttend work as scheduledAdhere to company and/or governmental policies, procedures,

rules, and regulationsExercise confidentialityDemonstrate appropriate human relations skillsAdhere to rules of conductAccept constructive criticismOffer constructive criticismTake pride in workResolve conflictManage stressAvoid sexual connotations and harassmentAdjust to changes in the workplaceDemonstrate punctualityAssume responsibility for personal decisions and actionsTake responsibility for assignmentsFollow chain-of-command

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Apply decision-making techniques

Competency Builders:Identify decision to be madeIdentify possible alternatives and their consequencesMake decisions based on facts, legality, ethics, goals, and

cultureApply time factor(s)Present decision to be implementedEvaluate decision madeTake responsibility for decisionIdentify ownership of decision to be made

BIL: Essential

EDU:12 AD AC

P. R

Competency: Apply problem-solving techniques

Competency Builders:Identify problemSelect appropriate problem solving tools/techniquesIdentify root problem cause(s)Track root problem cause(s)Identify possible solutions and their consequences (e.g., long

term, short term, crisis)Use resources to explore possible solutions to problemContrast advantages and disadvantages of each solutionIdentify appropriate actionEvaluate resultsIdentify post-preventive action

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Exhibit characteristics for jobadvancement

Competency Builders:Display positive attitudeDemonstrate knowledge of positionPerform quality workAdapt to changing situations and technologyDemonstrate capability/responsibility for different positionsIdentify characteristics of effective leadersIdentify opportunities for leadership in work place/communityDemonstrate initiative to affect change in workplaceParticipate in continuing education/training programRespond appropriately to criticism from employer, supervisor,

or other employeesExhibit awareness of corporate culturePrepare for job setbacksExhibit continual growth based on performance evaluationSet realistic goals

10 2 0

Unit: Professionalism

BIL: Essential

EDU:12 AD AC

P R C

Competency: Project professional image

Competency Builders:Define professionalismExhibit professional appearanceExhibit professional mannersProject professional attitudeIdentify individual's vital role in organizationExhibit proper etiquette in professionally-related situations

n 21

BIL: Essential

EDU:12 AD AC

P. R

Competency: Formulate individual and professionalgoals

Competency Builders:Set flexible, realistic, and measurable goalsIdentify potential barriers to achieving goalsIdentify strategies for addressing barriers to goal achievementBreakdown long-term goals into short-term goalsPrioritize goalsCommit to goalsAdjust goalsObtain support for goalsReward goal achievement

BIL: Recommended

EDU:12 AD AC

I P M

Competency: Organize personal finances

Competency Builders:Explain need for personal management recordsBalance checkbookIdentify tax obligationsAnalyze how credit affects financial securityCompare types and methods of investmentsCompare types and methods of borrowingCompare types and methods of insuranceCompare types of retirement options/plansIdentify discretionary vs. non-discretionary expenditures

BIL: Recommended

EDU:12 AD AC

I.Competency: Support community well-being

Competency Builders:Identify environmental, educational, and social issuesParticipate in social and/or community/industry activitiesParticipate in industry activities and organization

BIL: Essential

EDU:12 AD AC

I. P

Competency: Achieve organizational goals

Competency Builders:Evaluate personal goals in relation to organizational goalsMonitor progress by evaluating feedbackList responsibilities in relation to organizational goalsAccomplish assigned tasksExercise responsibility in relation to organizational goalsSet appropriate personal performance standardsCommunicate goals with supervisor and peersDemonstrate knowledge of products and servicesPromote organizational image and mission

BIL: Essential

EDU:12 AD AC

I. P C

Competency: Demonstrate positive relations in theworkplace

Competency Builders:Identify personality typesIdentify methods of working with various personalitiesIdentify various management stylesSupport organization expectationsSupport organization decisionsAccept constructive criticismGive constructive feedbackAdapt to changes in workplaceList factors to consider before resigningWrite letter of resignation

BIL: Essential

EDU:12 AD AC

I P

Competency: Manage stressful situations

Competency Builders:Accept stress as part of daily lifeIdentify personal and professional factors contributing to stressDescribe physical and emotional responses to stressEvaluate positive and negative effects of stress on productivityIdentify strategies for reducing stressIdentify positive methods to channel stressImplement strategies to manage stressCreate strategies for developing and maintaining support

systems

BIL: Recommended

EDU:12 AD AC

P. R C

Competency: Analyze effects of family on work andwork on family

Competency Builders:Identify how family values, goals, and priorities are reflected in

work placeIdentify responsibilities and rewards associated with paid and

non-paid workIdentify responsibilities and rewards associated with familiesExplain how family responsibilities can conflict with workExplain how work can conflict with family responsibilitiesExplain how work-related stress can affect familiesExplain how family-related stress can affect workIdentify family support systems and resourcesIdentify work-related support systems and resourcesCommunicate with family regarding work

18 28

BIL: Essential

EDU:12 AD AC

P. R

Competency: Apply lifelong learning skills

Competency Builders:Define lifelong learningIdentify factors that cause need for lifelong learningAnalyze effects of changeIdentify reasons why goals changeDescribe importance of flexibility and adaptabilityEvaluate need for continuing education/training

BIL: Essential

EDU:12 AD AC

I. P C

Competency: Manage professional development

Competency Builders:Identify career opportunitiesModify career planParticipate in continuing education/training opportunitiesDocument continuing education/trainingRead profession-related manuals, technical journals, and

periodicalsAttend meetings, workshops, seminars, conferences, and

demonstrationsParticipate in professional organizationsBuild personal/professional mentor relationshipBuild personal/professional support systemBuild professional networkStrengthen communication skillsStrengthen leadership skillsStrengthen management skills

Unit: Teamwork

BIL: Essential

EDU:12 AD AC

P R C

Competency: Demonstrate knowledge of teamwork

Competency Builders:Define self-directionDefine responsibilityDefine accountabilityDifferentiate work groups and teams (e.g., internal, external)Identify conditions essential to teamwork (e.g., problem

solving)Explain influence of culture on teamwork (e.g., corporate,

community)Identify appropriate situations for using teamsDefine team structures (e.g., cross functional, quality

improvement, task force, quality circles)Identify team building conceptsDescribe characteristics and dynamics of teamsIdentify characteristics of effective team leaders and membersIdentify responsibilities of team membersIdentify methods of involving each member of a team

Explain how individuals from various backgrounds contribute towork-related situations (e.g., technical training, culturalheritage)

Explain the purpose of facilitatorsDOfine consensus

Define reward/recognition systemDefine mutual respectDefine equalityDefine "group think"Provide feedbackReceive feedbackDefine communication stylesDefine management stylesDefine social style

22 3 2

BIL: Essential

EDU:12 AD AC

I. P

Competency: Demonstrate teamwork

Competency Builders:Identify purpose of team and intended goal (include time

frames)Structure team around purposeDefine responsibilities of team members (e.g., talents, skills,

abilities)Contribute to efficiency and success of teamWork toward individual and team milestonesAnalyze results of team projectFacilitate a team meetingAssist team member(s) with problemMonitor time frameStress continuous improvementRecognize failure as part of learning

BIL: Essential

EDU:12 AD AC

I. P

Competency: Use teamwork to solve problems

Competency Builders:Identify appropriate situations for using teamsIdentify quality management processes/techniquesIdentify quality assurance processes/techniquesPrepare presentation (e.g., business plan & procedure)Identify problemUse problem-solving process in a team setting (e.g., Brainstorm,

Paredo, Fishbone)Identify resourcesGather dataAnalyze dataDescribe solution optionsImplement solution optionsReview solutionReview case studies

24 34

BIL: Essential

EDU:12 AD AC

I. P

Competency: Conduct team meetings

Competency Builders:Plan agendaSet ground rulesSchedule meeting and locationSet time limitationsInvite appropriate personnelSet next team meetingSolicit outside speakers as neededSelect scribeSelect meeting leaderFacilitate ground rulesSelect facilitatorInvite questions and comments and group participationFocus team on agenda itemsAssign appropriate action, budget, time frame and

accountability to tasksMonitor timeOvercome team impasseClose meeting on time

Publish minutes in timely mannerAvoid placing individual agendas above the group's agenda

Unit: Professional Practices

BIL: Essential

EDU:12 AD AC

P R C

Competency: Explain professional responsibilities

Competency Builders:Explain the need for professional and ethical standardsExplain responsibility of the individual to apply ethical

standardsIdentify responsibility to client(s) and employer(s)Explain consequences of unprofessional and/or unethical

behaviorExplain importance of conflict resolution in the workplace

BIL: Essential

EDU:12 AD AC

I. P

Competency: Identify legal and ethical behavior

Competency Builders:Differentiate between legal and ethical behaviorExplain terms, principles, and characteristics of legal and ethical

behavior (e.g., loyalty, discretion, solicitation, competitor,supplier)

Explain legal ramifications of breaching rules and regulationsExplain effects of unethical and/or unlawful behaviorPractice within scope of the profession

BIL: Essential

EDU:12 AD AC

I. P

Competency: Function as a self-managed employee

Competency Builders:Propose project (C)Organize tasksManage timeMeet deadlinesMaintain business records (C)Make long-term and short-term plansEvaluate progressReport progress (C)Delegate projectAcquire appropriate licenses/registrationsObtain permits and releases

3 329

BIL: Essential

EDU:12 AD AC

P. R

Competency: Follow intellectual property rights andcopyright laws

Competency Builders:Explain purpose of patentExplain purpose of copyrightExplain purpose of licensesExplain purpose of trademarksExplain rights of the originatorExplain rights of the publicDefine confidentialityDefine proprietaryExplain legal ownership of proprietary materialDescribe stock image/text usage rightsExplain negotiation of contractsExplain reproduction licensing and residual usage

Unit: Workplace Safety

BIL: Essential

EDU:12 AD AC

P R C,S

Competency: Maintain safe working environment

Competency Builders:Describe what an MSDS sheet isComply with HMIS material safety data sheets (MSDS) and

OSHA regulationsComply with all MSDS regulations regarding hazardous

materialsMaintain clean work area by removing waste, keeping

alleyways clear, cleaning tools, and preventing spillsMinimize workplace causes of environmental burdening,

pollutants, and poisoningDescribe pollution solution limits imposed by permits and

regulationsComply with regulatory guidelines in handling, labeling, and

disposal of solutions (e.g., fountain chemicals, inks,wash-up solutions, drum grounding)

Identify visual equipment controls (e.g., monitors, read outs)Identify auditory equipment controlsComply with workplace safety rules and procedures

31

4 1

Comply with personal safety rules and proceduresComply with applicable electrical, mechanical, hydraulic and

pneumatic safety rules and proceduresRecycle appropriate materialsUse preventive maintenance checklistsIdentify location of control panels, shut-off valves, and fire

extinguishers

BIL: Recommended

EDU:12 AD AC

I

Competency: Demonstrate knowledge of ergonomics

Competency Builders:Define ergonomicsDefine risk factorDefine maximum permissible limit (MPL) and action limit (AL)

for liftingDefine cumulative trauma disorder (CTD)Identify susceptibility factors for CTDMinimize extreme joint movementMinimize use of excessive muscle/physical forceMinimize repetitive tasksMinimize mechanical stresses (e.g., sharp edges, heat, cold, hard

surfaces, weights, vibration)Minimize awkward body positionsExplain use of rest pausesExplain need for mats and footrest for standing jobsExplain need for appropriate working heights of chairs, stools,

workbenches, equipmentExplain need for adequate lightingExplain use of anthropocentric design (e.g., centering one's view

of everything around man)33

4 3

Unit: Project Management

BIL: Essential

EDU:12 AD AC

P R C,M

Competency: Explain project management

Competency Builders:Identify project purpose/goalIdentify project objectivesIdentify work breakdown structure (WBS)Identify resource requirementsIdentify project economics/fundingIdentify risks

BIL: Recommended

EDU:12 AD AC

I. P M

Competency: Plan projects

Competency Builders:Apply responsibility assignment matrix (RAM)Apply Gantt or bar chartsApply network diagramsApply critical path method (CPM)Apply project education and review techniques (PERT)Apply software programs

BIL: Essential

EDU:12 AD AC

p R C,M,S

Competency: Implement projects

Competency Builders:Monitor projectControl projectModify project

BIL: Essential

EDU:12 AD AC

I. P

Competency: Evaluate projects

Competency Builders:Analyze performancePerform critical review of projectDraw project management conclusions

BIL: Recommended

EDU:12 AD AC

I. P C

Competency: Write project summary

Competency Builders:List project goalsDocument project's key successesDocument project's key failuresAnalyze costs vs. accomplishments

Unit: Problem Analysis

BIL: Essential

EDU:12 AD AC

P R

Competency: Appraise situations

Competency Builders:Identify concernsSet prioritiesIdentify resolution processPlan resolution

BIL: Recommended

EDU:12 AD AC

I. P S

Competency: Analyze problems

Competency Builders:Identify potential problemsIdentify likely causesTest for probable causesVerify causeIdentify preventive actionsIdentify contingent actions

BIL: Recommended

EDU:12 AD AC

I. P S

Competency: Analyze decisions

Competency Builders:Identify objective(s)Identify alternativesEvaluate alternativesAssess risksMake final choiceDetermine effectiveness of decisionDocument results

5 141

Unit: General Administrative Functions

BIL: Essential

EDU:12 AD AC

P R

Competency: Maintain work flow

Competency Builders:Organize workPrioritize workApply time-management techniquesComplete assigned tasks in a timely mannerCoordinate with team members

5 2

42

BIL: Recommended

EDU:12 AD AC

P. R C

Competency: Perform telecommunications operations

Competency Builders:Display telephone etiquetteOperate equipmentListen assertivelyVerify informationRecord messagesPlace callsOrganize teleconferencesUse voice mail/messaging systemsOperate fax/modem machineUse e-mail systemsUse Internet communications servicesUse videoconference facilities

5 3

43

BIL: Recommended

EDU:12 AD AC

P. R

Competency: Perform scheduling functions

Competency Builders:Create calendar/scheduleMaintain and use appointment calendars with accurate addresses

and phone numbersProcess requests for appointmentsVerify appointments

5 4

44

BIL: Recommended

EDU:12 AD AC

I P

Competency: Manage records

Competency Builders:Implement filing systemImplement retention systemPerform electronic filing operationsMaintain inventory recordsRetrieve files

5 5

45

Unit: Economic and Business Principles

BIL: Essential

EDU:12 AD AC

I P M

Competency: Describe basic economic concepts

Competency Builders:Identify importance of economic resourcesExplain concept of economic resourcesExplain importance of economic resourcesExplain concept of economic goods and servicesDifferentiate between economic goods and servicesDifferentiate between needs and wantsExplain concept of supply and demandExplain concept of priceExplain how supply, demand, and price are relatedExplain concept of private enterprise and business ownershipExplain concept of profitExplain concept of riskExplain concept of competitionExplain relationship among risk, competition, and profitDescribe global economic and world marketsDescribe economic cycles (e.g., unemployment, recession,

inflation, budget deficits)4656

Describe economic arena's effect on business (e.g., financial,competitor indicators, industry)

BIL: Essential

EDU:12 AD AC

I P

Competency: Describe economic systems

Competency Builders:Describe free enterprise systemDescribe relationship between government and businessDescribe relationship between labor and managementCompare types of economic systems

5848

BIL: Essential

EDU:12 AD AC

I. P M

Competency: Understand income statement data

Competency Builders:Identify revenueIdentify overhead expensesIdentify fixed expensesIdentify direct laborIdentify indirect laborIdentify direct and indirect materialsIdentify general and administrative expensesIdentify selling expensesIdentify net income

BIL: Recommended

EDU:12 AD AC

P M

Competency: Explain equipment depreciation

Competency Builders:Explain straight lineExplain sum of year's digitsExplain declining balanceExplain IRS strategies

50

6 0

BIL: Essential

EDU:12 AD AC

I. P M

Competency: Identify cost and profit influences

Competency Builders:Explain importance of loss preventionExplain importance of maximizing qualityExplain importance of maximizing productivityDifferentiate between specialized training and cross trainingExplain labor, management, and government influences on cost/

profitExplain cost/profit influences of retrainingDefine impact of seasonal business cycles

6 151

BIL: Recommended

EDU:12 AD AC

I. P M

Competency: Describe economic indicators and trends

Competency Builders:Define gross national product and gross domestic productDefine national debtDefine impact of interest ratesDefine impact of government spendingDefine impact of seasonal business cyclesDefine impact of inflation, growth, recession, and

unemploymentDefine impact of national and world eventsDefine impact of the growth of international trade

BM: Recommended

EDU:12 AD AC

I. P M

Competency: Explain international trade

Competency Builders:Describe nature and importance of international tradeExplain marketing in international tradeExplain balance of trade conceptsDescribe impact of foreign investmentDescribe the influence of national debtDescribe the effect of currency exchange rates on international

trade

6 353

BIL: Essential

EDU:12 AD AC

I. P

Competency: Explain basic business concepts

Competency Builders:Identify functions of businessExplain role of managementExplain role of laborExplain concept of service as a productExplain role of administrationExplain role of operationsIdentify role of company objectivesIdentify importance of ethical business practicesIdentify types of ownershipIdentify components of a business planCalculate break even and paybackExplain role of depreciation in business decisionsExplain role of capital gainsDescribe business reporting and information flowMap interface of departmental functions

Describe business communication channels (e.g., formal,informal)

Explain basic total quality management (TQM/ISO) principlesExplain the effects of bankruptcy

54

6 4

BIL: Essential

EDU:12 AD AC

I. P

Competency: Explain legal concepts

Competency Builders:Define legal terminologyExplain business law conceptsIdentify contracts and/or legal documentsExplain relationship of laws and regulations to company

contracts, policies, and proceduresIdentify laws relating to working conditions, wages and hours,

civil rights, social security, disability, unemploymentinsurance, and exempt vs. nonexempt

6 555

BIL: Essential

EDU:12 AD AC

I. P

Competency: Explain role of marketing

Competency Builders:Identify aspects of sound business imageExplain purposes of marketingDescribe functions of marketingDescribe effects of marketingIdentify target marketsDefine sales potentialExplain pricing strategiesDifferentiate among advertising campaignsExplain functions of advertising agenciesDescribe sales incentive programsDifferentiate among types of marketing strategies (e.g., phone,

mail, person)

6 656

Unit: Basic Computer Concepts andApplications

BIL: Essential

EDU:12 AD AC

P R C

Competency: Describe personal computer operations

Competency Builders:Explain how data is stored in main computer memoryExplain how computer system executes program instructionExplain computer storage capacityExplain how data is representedDescribe data storage devicesIdentify types of memoryDescribe back-up and archival disciplines

6 757

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Explain information processing cycle

Competency Builders:Describe computer languages and their use (e.g., machine,

postscript, proprietary, graphic description)Describe difference between data files and program filesExplain PC/Mac layoutExplain PC/Mac network layoutExplain mini/mainframe network layoutDifferentiate among hardware, software, and firmwareDifferentiate between open from proprietary architectureExplain upload/download

6 8

58

BIL: Essential

EDU:12 AD AC

P. R

Competency: Explain operating systems

Competency Builders:Identify operating systems and their attributes (e.g., DOS, Unix,

Macintosh, Windows)Describe compatibility issuesIdentify cross-platform file conversion toolsDescribe how commands handle tasks in operating systemsDescribe various input/output systemsDescribe the purpose of operating system utilitiesDifferentiate between a compiler and an interpreter

BIL: Essential

EDU:12 AD AC

P. R

Competency: Demonstrate basic computer literacy

Competency Builders:Create directories/folders and sub-directoriesFormat disksManipulate files (e.g., copy, rename, delete)Keyboard proficiently by touch

BIL: Essential

EDU:12 AD AC

P R

Competency: Operate computer hardware

Competency Builders:Practice proper media handling techniques (e.g., magnetic

fields, dust, liquids)Identify hardware and its useUse hardware (e.g., printers, modems, touch screen, digitizers,

plotters, graphic tablets, scanners, film recorders, video,laser image setters)

Demonstrate basic care of hardwareExplain need for and application of security levels/proceduresPerform basic hardware troubleshootingExplain hardware addressing techniquesMaintain usage and maintenance logs

BIL: Essential

EDU:12 AD AC

P R C

Competency: Explain operation of peripheral devices

Competency Builders:Identify peripherals and operating requirements of eachIdentify primary devices used for personal computer auxiliary

storageDescribe how data is stored on diskettes and hard drivesList speed and storage capacities of computer auxiliary storage

devicesDescribe attributes of diskettes and hard disks regarding speed

and storage capacityList types of disk storage used with large computer systemsDefine role of tape storage in relation to personal and large

computersDescribe security issuesExplain purpose of input devices (e.g., keyboard, mouse,

scanners, pens, bar code readers, credit/debit/smart cards,voice, video, gloves)

Describe operation of output devices (e.g., voice, speaker outputdevices, printers, plotters, printer sharing units, SCSIinterface, video display)

7 262

Describe operation of multimedia (e.g., video, audiosound)Describe operation of storage devices (e.g., tape, disk,

CD-ROM)

BIL: Essential

EDU:12 AD AC

P R

Competency: Operate peripheral devices

Competency Builders:Use appropriate reference materialsLoad media devicesStart media devicesUnload media devicesImport, edit, and export video and audioSet up print devicesOperate scanner devicesOperate print devicesMaintain print devicesMonitor peripheral equipment operationsPerform routine maintenance on peripheral devicesList appropriate control proceduresTransmit via modemReceive via modemSearch a CD-ROM libraryPrint information from a CD-ROM libraryDescribe device driver

BIL: Essential

EDU:12 AD AC

P R

Competency: Store media

Competency Builders:Identify need for data libraryRetrieve stored media (e.g., on-line, off-line, permanent,

off-site)File stored media (e.g., on-line, off-line, permanent, off-site)Initialize mediaCatalog media

7565

BIL: Essential

EDU:12 AD AC

P R C

Competency: Explain software applications

Competency Builders:Define software types and functionsDescribe need for application softwareDescribe different types of software applicationsExplain advantages and disadvantages of integrated and

dedicated softwareList software sourcesExplain software copyright lawsExplain data compression techniquesExplain use of passwords/security

BIL: Essential

EDU:12 AD AC

P. R

Competency: Use word processing packages

Competency Builders:Define word processing terminologyExplain functions of word processing softwareExplain word processing applicationsUse appropriate reference materialsKeyboard efficiently by touchUse mouseInitialize diskettePrepare backup fileMaintain backup fileUpdate spelling dictionary and spell checkPerform document functions (e.g., locate, rename, delete, save,

retrieve, copy)Perform formatting functions (e.g., center, underline, bold, cut

and paste)Use edit featuresUse sort featuresAdd page numbers to documentAdd headers and footers

67

Print files, pages, screens and blocks of textVerify accuracy of outputCreate a documentSave a document to diskRetrieve a document from diskEdit an existing documentDescribe word-wrapPrint a documentStore boilerplate material (e.g., templates, stationary files)Compose documents at keyboardTabulate multiple columnsPrepare new documents from existing onesMerge selected copy with new informationPrepare various types of table optionsFormat textIntegrate database, spreadsheet and graphic filesConvert documents from one system to anotherDemonstrate use of computer thesaurusUse multimedia techniques/resourcesPerform merge functions

BIL: Essential

EDU:12 AD AC

I. P M

Competency: Use spreadsheet packages

Competency Builders:Define spreadsheetDemonstrate knowledge of basic spreadsheet terminologyDefine components of spreadsheetsDescribe implementation of spreadsheet operations in business

scopeUse spell checkExecute an electronic spreadsheetEnter data, formulas, and functionsDifferentiate between labels and numbersSpeculate using "what if..." questionsSequence keystrokes in the creation of a macroCreate database within spreadsheet and perform data query

functionsMove around in spreadsheet and correct errorsFormat spreadsheetCreate graphsPrint graphsSave previously saved files

7 369

Load previously saved filesReplicate cells using copy commandsUse electronic spreadsheet to complete business applicationUse spreadsheet to plan financial strategiesPrepare spreadsheetUse multimedia techniques/resources

8 0

70

BIL: Essential

EDU:12 AD AC

I. P

Competency: Use databases

Competency Builders:Define databaseExplain terms used in database systemsDescribe common functions of database systemsUse database to create, input, edit, and display fields and

recordsAnalyze structure of database filesPerform calculations with a database fileAlter structure of database fileSort records based on multiple fieldsIdentify advanced database technologyUse appropriate reference materialsUtilize relational databaseEnter elements into databaseProofread databaseExplain databaseDesign report formatsTransfer data to and from remote databasePrint reports using data from multiple databases

Use database files with other application softwareVerify accuracy of output (e.g., edit reports)

BIL: Essential

EDU:12 AD AC

P R

Competency: Use graphic user interface (GUI)techniques

Competency Builders:Describe a variety of computer interfacesExplain multi-tasking environmentSetup data exchange between two different applicationsSetup an object link between two different applicationsExplain the use of dynamic link librariesTransfer data from instruments to other computers

3

BIL: Essential

EDU:12 AD AC

P. R

Competency: Manage software packages

Competency Builders:Install software packagesUpgrade software packagesDocument installation and upgrade of software packagesApply security levels/procedures to sensitive dataUnderstand software memory allocationManage software preferencesManage software conflicts

8 9

74

Essential

EDU:12 AD AC

I. P

Competency: Maintain computer security requirements

Competency Builders:Apply business ethicsFollow security rules, regulations, and codesImplement security proceduresDocument security proceduresPerform security checks

8575

BIL: Essential

EDU:12 AD AC

P. R

Competency: Maintain personal computer systems

Competency Builders:Monitor system status and performanceRun diagnosticsReport computer system malfunction(s)Report software malfunction(s)Fix recoverable filesMaintain securityMaintain computer logPerform backup procedure(s)Perform preventive maintenanceFollow log-off and power-down procedure(s)Follow equipment maintenance proceduresFollow quality control procedures

8 6

76

BIL: Essential

EDU:12 AD AC

P. R

Competency: Demonstrate basic knowledge ofnetworks

Competency Builders:Explain communications standardsDescribe network structuresExplain network types and protocolsExplain network connectivityExplain the function of servers in a graphic networkDescribe various network operating systemsExplain the difference between network software and individual

use softwareUse a network to access, file, and store files

8 777

BIL: Essential

EDU:12 AD AC

P R C

Competency: Use a shared environment

Competency Builders:List purposes of a network environmentDefine electronic mailIdentify advantages and disadvantages of electronic mailDescribe impact of local & wide area networks on mail deliveryCompose electronic messagesSend electronic messages using appropriate formatList categories of electronic mail serviceTransmit document using electronic mail systemMonitor electronic mailUse networked environmentsSearch database for properties of materialsConduct literature searches using a variety of on-line toolsExplain access, security, transmission and retrieval

8 3

78

BIL: Essential

EDU:12 AD AC

P R C

Competency: Demonstrate knowledge of the Internet

Competency Builders:Define the InternetExplain how the Internet worksExplain Internet capabilities and limitationsExplain how to connect to the Internet via modem, ISDN, etc.Install Internet softwareNavigate the World Wide WebIdentify services and tools offered on the InternetUse services and tools offered on the InternetExplain bookmarks

8 3

79

BIL: Essential

EDU:12 AD AC

P R C

Competency: Use the Internet for research

Competency Builders:Define how the Internet can be used for researchUse services and tools offered on the Internet for researchIdentify search enginesUse search enginesEvaluate Internet resources and accuracy of informationAccess library catalogs on the InternetAccess commercial and government resourcesDownload files

9 080

Unit: Customer Relations

BIL: Essential

EDU:12 AD AC

P R C

Competency: Demonstrate positive relations withcustomer(s)

Competency Builders:Identify importance of customers to businessDifferentiate between customer needs and wantsExplain principles of customer serviceProvide prompt and courteous serviceResolve customer inquiries and complaints and/or refer

customer to appropriate personIdentify methods of addressing dissatisfied customer(s)Develop rapport with customer(s)Identify opportunities to provide additional services to

customer(s)

9 181

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Meet customer needs and expectations

Competency Builders:Clarify job requirements with customer(s)Prepare quote/estimateCreate job filesServe as liaison between customer(s)and technical staffDefine appropriate production procedures and processesExplain company services, equipment capabilities, limitations,

and workflowEvaluate projectProvide feedback to customer(s)Differentiate between preliminary proof and contract proofObtain customer(s) approval for all proofs at appropriate stages

in the production processDocument job information (e.g., work orders, quotes, job

tickets)Notify customer of changes in schedule and costsManage scheduling conflicts in scheduleDevelop continuous customer satisfaction feedbackUse negotiation skills to resolve conflicts with customers

82 92

BIL: Essential

EDU:12 AD AC

P. R

Competency: Manage project budget and timeline

Competency Builders:Document customer(s)-requested changesCommunicate impact of requested changes on budget and

timeline to customer(s)Advise customer(s) of alternative production techniques

BIL: Essential

EDU:12 AD AC

I. P

Competency: Target account opportunities

Competency Builders:Research the customerDetermine needs through effective questioningAccess right informationSell benefits of product/serviceDraw up sales contractResolve mistakes, misunderstandings, and author changesSet deadlines

984

Unit: Market Research

BIL: Essential

EDU:12 AD AC

I P C,M

Competency: Describe market research

Competency Builders:Describe market research as both a formal and informal processIdentify common market research activities and the type of

information each providesDifferentiate between primary and secondary sources of market

research informationDifferentiate between qualitative and quantitative sources of

market research informationMatch primary and secondary sources with their advantages and

disadvantagesExplain factors limiting market research (e.g., objectives, level

of commitment, resources available)Identify the steps of market research

9 585

BIL: Recommended

EDU:12 AD AC

I. P C

Competency: Use the steps of market research

Competency Builders:Identify market research objectivesIdentify limiting factorsIdentify sources of information (e.g., primary, secondary,

qualitative, quantitative)Record appropriate data classificationsEvaluate statistical market potentialEvaluate non-statistical market potentialRank the most promising potential marketsConduct in-depth researchConduct product/company specific researchRecommend target markets

86 9 6

BIL: Recommended

EDU:12 AD AC

I. P

Competency: Describe considerations for specificresearch

Competency Builders:Identify and assess markets according to current and projected

demand for like or similar goods or servicesIdentify and assess factors that could affect the sales potential of

the marketIdentify channels of distribution for the target market, including

availability of methods and channelsIdentify competitors in the target marketIdentify potential barriers to profitable sales in the target market

97

87

BIL: Recommended

EDU:12 AD AC

I M

Competency: Explain the use of market research tools

Competency Builders:Explain the basics of samplingDifferentiate among stratified, cluster, systematic, area, and

random-digit samplingExplain attitude measurementDifferentiate data among surveys and questionnaires completed

over the telephone, by mail, and in personExplain the purpose of experimentsExplain the purpose of observationsDifferentiate internal from external research and the advantages

and disadvantages of eachIdentify errors in market research

9 3

88

BIL: Recommended

EDU:12 AD AC

I. R M

Competency: Perform the research process

Competency Builders:Identify the need for informationIdentify research objectivesIdentify data sourcesIdentify or develop data collection formsDesign the sampleCollect dataProcess dataAnalyze dataPresent results

9 3

89

Unit: Business Management

BIL: Essential

EDU:12 AD AC

I P

Competency: Explain entrepreneurship

Competency Builders:Identify characteristics of entrepreneursIdentify qualities and skills needed by business ownersIdentify means of obtaining technical assistanceIdentify advantages and disadvantages of owning a businessIdentify personal risks of owning a businessDescribe basic factors contributing to business successDescribe a franchise-dealer relationship

10 0

90

BIL: Essential

EDU:12 AD AC

I . P

Competency: Evaluate entrepreneurship as a personalor corporate goal

Competency Builders:Evaluate personal interests and resources (e.g., time, energy,

skills)Compare personal interests and skills with those necessary for

entrepreneurshipAssess aptitude to become a successful entrepreneurIdentify motives for becoming an entrepreneur

BIL: Essential

EDU:12 AD AC

I . P C

Competency: Develop a business plan

Competency Builders:List sources of information for starting a businessClassify local and state requirements for starting businessIdentify risks of creating a new businessDifferentiate among market characteristicsAnalyze financing of business ownershipDevelop marketing strategies

10292

BIL: Recommended

EDU:12 AD AC

I P

Competency: Identify role of small business in theeconomy

Competency Builders:Identify factors that contribute to the success and failure of

small businessDescribe effects of supply, demand, profit, and competition on

small businessExplain relationship of small business to a national (USA) and

global economy

I 393

BIL: Recommended

EDU:12 AD AC

I. P

Competency: Analyze how legislation affects business

Competency Builders:Identify legal issues faced by entrepreneursDescribe the relationship between government and

entrepreneursExplain the effects of regulation on the business operationIdentify when and how to obtain appropriate legal assistanceParticipate in the legislative processUtilize trade association resources

BIL: Recommended

EDU:12 AD AC

I. P

Competency: Evaluate factors affecting businessmanagement

Competency Builders:Identify advantages and disadvantage of various types of

ownershipIdentify cooperative arrangementsDescribe legal forms of retail businessesDifferentiate between various types of insuperable business

risksDescribe social and ethical problems that affect businessClassify types of government regulations that affect businessAnalyze current trends in businessList costs that must be considered when starting a businessSelect best location and layout for a business

BIL: Essential

EDU:12 AD AC

I. P

Competency: Identify marketing mix

Competency Builders:Explain importance of having the right productExplain importance of having the product at the right placeExplain importance of having the product with the right

promotionExplain importance of having the product at the right priceExplain importance of having the product at the right time

BIL: Essential

EDU:12 AD AC

I. P C

Competency: Promote products and/or services

Competency Builders:Explain selling functionExplain promotion functionDescribe relationship of sales to promotionDescribe how to plan for special events and public relations

activitiesExplain importance of maintaining a check on competitors'

promotionsIdentify factors used to select appropriate productsPrepare merchandise/buying planMaintain vendor information and select appropriate vendorsIdentify selling price (M)Keep abreast of merchandising trends

BIL: Essential

EDU:12 AD AC

P. R

Competency: Manage customer relations

Competency Builders:Identify advantages of customer services and accommodationsIdentify advantages of attractive, comfortable facilitiesExplain importance of price, quality, and varietyUse acceptable techniques in handling customer complaintsDevelop customer audit

10398

BIL: Recommended

EDU:12 AD AC

I. P M

Competency: Explain financing methodologies

Competency Builders:Explain leasingExplain stock ownershipExplain bond ownershipExplain convertible securitiesExplain bank loans

10 3

99

BIL: Recommended

EDU:12 AD AC

P M

Competency: Identify costs of financial services

Competency Builders:Classify revenue and expensesSpeculate on revenue sources and expensesIdentify start-up costsExplain means of obtaining financial assistanceExplain importance of a sound credit ratingOutline long-range financial plansExplain how sources of finance are used in business operationsCompare financial services available from financial institutions

110100

BIL: Recommended

EDU:12 AD AC

P M

Competency: Prepare financial records and reports

Competency Builders:Record receipts and paymentsAdjust cash flow upon the introduction of a variableJustify budget itemsRecord income and expendituresReport employee records for audit and taxation purposes

101

BIL: Recommended

EDU:12 AD AC

P

Competency: Comply with government regulations

Competency Builders:Identify sources of information and assistanceIdentify regulations, licensing, and permits affecting business

operationsIdentify taxes affecting businessesDevelop policies of complianceDevelop emergency proceduresMonitor changing regulations

112102

Unit: Business Law

BIL: Recommended

EDU:12 AD AC

I P C

Competency: Demonstrate knowledge of labor law

Competency Builders:Describe rights and responsibilities of parties to an employment

contractIdentify state and federal laws dealing with employmentIdentify protections available to employeesIdentify issues related to casual contract laborIdentify issues related to hiring union employeesIdentify relevant worker's compensation issuesDescribe the role of OSHA

113103

BIL: Recommended

EDU:12 AD AC

I. P

Competency: Demonstrate knowledge of contract law

Competency Builders:Analyze elements of a contractDifferentiate between contracts that are transferable and

contracts that are not transferableIdentify means of discharging contractsDescribe means of discharging contractsDescribe remedies available for a breach of contract

114104

BIL: Recommended

EDU:12 AD AC

I. P C

Competency: Demonstrate knowledge of corporationlaw

Competency Builders:Explain the different types of business structures (e.g., sole

proprietorship, general partnership, limited partnership,corporation including subchapter S)

Describe how to form a corporationDescribe the difference between equity and debt securitiesIdentify the principle/agent relationship and the basic terms of

employment agreementsIdentify special forms of corporationsName corporation purpose and structure

115105

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Demonstrate knowledge of intellectualproperty rights and multimedia law

Competency Builders:Explain the various forms of intellectual property rights (e.g.,

copyright, patent, trademark, trade secrets)Explain how to obtain a copyrightExplain how to obtain a patentExplain how to obtain a trademarkExplain the perils in acquiring content rightsDefine the rights granted under copyright, patent, and trademarkIdentify the implications related to electronic imageryDefine authorshipExplain work made for hireExplain fair useExplain court cases related to intellectual property rightsExplain First Amendment rights

I106

Unit: Writing

BIL: Essential

EDU:12 AD AC

P R C

Competency: Develop basic technical materials

Competency Builders:Identify need for publication(s)Define audience(s)Define objective(s)Define topic(s)Develop time frame for project developmentLocate sources of informationInterpret informationReview existing literatureCompile appropriate data (M)Develop draftRevise/edit draftApply rules of grammar and word usageWrite coherent sentences and paragraphsSpell words correctlyProofreadGroup information

117107

Prepare and revise outline(s)Use word processing systemDefine terminologyMatch vocabulary to targeted audienceExplain ramifications of language translationSpecify type and style for illustration(s)Prepare sketches, if applicable (M, C)Write figures titles and photograph captionsPrepare tables and charts (M, C)

I 3108

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Edit basic technical material

Competency Builders:Evaluate material for readability and correctnessValidate data (M, S)Validate data in illustrations (M)Edit illustrationsSeek evaluation of suggested changes

1/ 9109

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Use creative writing skills to write fiction

Competency Builders:Explain the major components of a fictional story (e.g., theme,

style, setting, plot, character)Discuss the use of literary devicesEvaluate writings of established authorsWrite a short storyExplain the importance of revisions

120

110

BIL: Essential

EDU:12 AD AC

I. P C

Competency: Use creative writing skills to write ascript

Competency Builders:Explain the various script formats (Hollywood and Standard

AV)Determine audienceDetermine objectivesAnalyze project outlineWrite a video treatment/synopsis to coincide with project

outlineDevelop a storyboardDevelop a master scene script with detailed account of each

screen with characters and their dialogue

121111

Unit: Appreciation of the Arts

BIL: Essential

EDU:12 AD AC

P R C

Competency: Demonstrate an appreciation and basicknowledge of music

Competency Builders:Explain how musical elements relate to the meaning or content

of a compositionExplain the feelings conveyed by various musical elements

(e.g., thematic construction, tonal color, instruments,texture, volume, tempo)

Explain the role of music in different historical periodsExplain the role of music in contemporary livingExplain the function of music in different culturesIdentify the basic physical properties of sound (e.g., pitch,

intensity, duration, and timbre)Explain the various elements of music (e.g., rhythm, melody,

harmony, tone, color, and form)

122112

BIL: Essential

EDU:12 AD AC

I. P

Competency: Demonstrate an appreciation and basicknowledge of visual art

Competency Builders:Contrast the visual art styles of various historical periodsDefine various forms of visual artExplain the various elements of visual arts (e.g., lines, colors,

light and dark, texture, volume, perspective)Explain the feelings conveyed by various elements of visual arts

123113

BIL: Essential

EDU:12 AD AC

P R

Competency: Explain the interaction of music andvisual art

Competency Builders:Define music visualizationExplain how to combine music and visuals to evoke emotional

responses

124114

BIL: Essential

EDU:12 AD AC

P R C

Competency: Demonstrate an understanding andappreciation of literature

Competency Builders:Explain the basic themes used in literatureIdentify the basic styles/genres of literatureIdentify the basic elements of a story (e.g., plot, characters,

setting)Discuss the use of various themes and styles in interactive

stories

125

115

Unit: Programming

BIL: Essential

EDU:12 AD AC

P R

Competency: Explain computer applications

Competency Builders:Explain hardware component functionsDescribe major types of software and their functionsDescribe batch processingDescribe interactive processingDescribe event driven, object oriented processing

BIL: Essential

EDU:12 AD AC

I P

Competency: Prepare to write computer applications

Competency Builders:Use appropriate reference materialsAnalyze specificationsIdentify constraintsIdentify programming languageIdentify input and output (I/0) requirementsPrepare logic using program-flow diagram

127

117

BIL: Essential

EDU:12 AD AC

I. P

Competency: Explain programming theory

Competency Builders:Explain the meaning of "reserved word"Describe arrays and tables (M)Explain compilersDifferentiate between system documentation and user

documentationDescribe what is mean by top-down design and structured

programmingIdentify the steps in the program development cycleIdentify the steps and procedures required to develop test dataExplain iteration (looping)Describe what is meant by data validationList rules for naming variables

128118

BIL: Essential

EDU:12 AD AC

I. P

Competency: Apply programming theory

Competency Builders:Demonstrate use of variablesWrite source code per standardsUse spacing charts to plan program outputCode a modular programInterpret a simple pseudocode designCreate a flow-chartUtilize program sortsDemonstrate use of loopsDemonstrate use of local operators (e.g., AND, OR, NOT)Code error-handling techniquesDemonstrate use of data files

123119

BIL: Essential

EDU:12 AD AC

I. P

Competency: Write a computer program

Competency Builders:Follow algorithm to produce desired output (M)Use variables (M)Write sub-routinesUse conditional statementsUse functions, including library, user-defined, and string

functionsWrite arithmetic statements (M)Write IO statementsWrite internal documentation

130120

BIL: Essential

EDU:12 AD AC

I. P

Competency: Test programs

Competency Builders:Use debugging statements and toolsDebug syntax errorsCreate test data that checks logic and error routinesExecute program with test dataCorrect logic errors

131

121

BIL: Essential

EDU:12 AD AC

P R C

Competency: Demonstrate knowledge of authoringsoftware for multimedia projects

Competency Builders:Compare the advantages and disadvantages of various authoring

software packagesChoose the most appropriate authoring software for the projectAuthor a program using authoring softwareUse programming knowledge to solve authoring problems

132

122

Unit: Introduction to Interactive Media

BIL: Essential

EDU:12 AD AC

P R C

Competency: Demonstrate a basic knowledge ofinteractive media

Competency Builders:Define interactive mediaIdentify major characteristics of interactive media presentationsDescribe the important historical developments leading to

contemporary interactive mediaDescribe various interactive media industry genresPerform critical review of various interactive media end

productsIdentify rights, responsibilities and controls of various mediaInterpret intellectual property laws involving interactive mediaExplain the social and cultural implications of interactive mediaExplain key criticisms of interactive mediaIdentify future trends in interactive media

133123

BIL: Essential

EDU:12 AD AC

P R C

Competency: Explain the markets for interactive media

Competency Builders:Explain the concepts and uses

marketingExplain the concepts and uses

advertisingExplain the concepts and uses

educationExplain the concepts and uses

trainingExplain the concepts and uses

communicationsExplain the concepts and usesExplain the concepts and uses

entertainmentExplain the concepts and uses

learning

of interactive media in

of interactive media in

of interactive media in

of interactive media in

of interactive media in

of interactive media inof interactive media in

of interactive media in distance

sales and

interactive

K-12

corporate

corporate

news

1 34124

BIL: Essential

EDU:12 AD AC

P. R

Competency: Execute pre-production, production, andpost-production tasks for the area ofgripping

Competency Builders:Formulate strategies to properly utilize grip equipment during

film/video productionOriginate solutions to unique shooting problemsOrganize pre and post-production routinesAnalyze production requirements to determine grip equipment

needsCreate required effects for lighting set-upsDemonstrate safe work habitsWork as a member of a film production team

135151

BIL: Essential

EDU:12 AD AC

P. R

Competency: Execute pre-production, production, andpost-production tasks for the area ofcamera

Competency Builders:Analyze the aesthetic needs of a shot and accomplish themOrganize the proper care and handling of camera and camera

assist equipmentAnalyze the script for camera lens and shot requirementsOrganize pre and post-production routines for film camera

operationAnalyze production requirements to determine camera

equipment needs

136

152

BIL: Essential

EDU:12 AD AC

P R

Competency: Perform lighting activities for a videoproduction

Competency Builders:Describe types of lighting fixturesIdentify parts of lighting fixturesDistinguish various applications of stage lighting equipmentDesign a standard lighting plotAnalyze and document lighting requirements for productionSet up appropriate lighting for a productionDescribe functions of master lighting panel and dimmer boardOperate master lighting panel to dimmer boardAppraise maintenance needs for lighting equipmentDesign special effects lighting

137153

BIL: Recommended

EDU:12 AD AC

I. P

Competency: Design scenery to the specificationsrequired in a video production

Competency Builders:Design scenic plans to scaleInterpret scenic plans for the appropriate use of materials and

hardware for scenic constructionFormulate design strategies for the construction of sceneryCreate special effects sceneryOrganize transportation of scenery to remote locationsInspect and repair scenery as neededSelect and arrange stage props

138154

BIL: Essential

EDU:12 AD AC

P. R

Competency: Operate video camera

Competency Builders:Tape under tungsten conditionsTape under daylight conditionsTape under backlight conditionsTape while panningTape while zoomingTape while tiltingTape while simultaneously panning, tilting, and zooming with

camera mounted on a tripodTape while simultaneously panning, tilting, and zooming using

a hand-held cameraPlay back tape on monitorIdentify the effect on a video camera of changing of setting in

low light levels

133155

BIL: Essential

EDU:12 AD AC

P. R

Competency: Identify video formats

Competency Builders:Differentiate among consumer, industrial, and broadcast grade

video camerasDescribe camera formatsDifferentiate among Betacam, VHS, 8mm, super VHS, and DV-

CamDifferentiate frame vs field modesIdentify image characteristics affected by camera choiceDifferentiate among NTSC, PAL, and RGB video signalsExplain relationship of chip size to image size on filmExplain frame synchronization and time base correction

140156

BIL: Essential

EDU:12 AD AC

P R

Competency: Perform editing operations

Competency Builders:Describe operational parts of a video cassette editorExplain linear vs nonlinear editing systemsSet up video cassette editorPerform assemble editsPerform insert editsEdit using dissolves (A-B roll)Add sound trackAdd narration/voice overExplain edit decision listsUse edit decision lists

141

157

BIL: Essential

EDU:12 AD AC

I. P

Competency: Digitize video

Competency Builders:Explain the concept of digitized videoExplain digital video bandwidths and their implicationsUse a video capture card and appropriate software to digitize

video tapesEdit digitized video (including transitions, special effects,

computerized backgrounds)Explain the compression of video filesExplain batch capture processUse batch capture process

142158

Unit: Audio Production

BIL: Essential

EDU:12 AD AC

I P C,S,M

Competency: Demonstrate a knowledge of audiorecording and sound reinforcement

Competency Builders:Identify generally used instruments in modern pop-related

recordingDescribe basic acoustic principles and formulaeExplain the function and design of microphonesUse microphones effectivelyDiagram signal flow throughout the recording chainUse a mixing console with solid understanding of its input and

output functionsExplain the properties of magnetic tape and the tape recorderEdit tape recordingsExplain properties of analog and digital tape recordingExplain methods of analog and digital editingUse editors effectivelyExplain sound reinforcement techniques for live programsExplain methods for mastering audio recordings

143159

Produce master product as an audio tape productProduce master product as a compact disc or DVDExplain future technologies for audio recordingExplain analog signal processing and its applicationsExplain digital signal processing and its applicationsExplain digital audio bandwidths and their implicationsExplain various computer hardware and software used in studio

recordingCritique recordings

BIL: Essential

EDU:12 AD AC

R

Competency: Demonstrate a basic knowledge of digitalaudio production

Competency Builders:Identify current trends in electronic musicExplain MIDIExplain digital synthesisIdentify computer music applicationsExplain compression of sound filesExplain digital samplingIdentify potential markets for use of electronic music

BIL: Essential

EDU:12 AD AC

I. P C,S

Competency: Create a sound track

Competency Builders:Evaluate performance needsEvaluate technical resourcesInterpret script information relative to film soundDesign sound score appropriate to production and post-

production needsSelect sound materialHire talent, if necessaryWork with talentDetermine proper microphone and speaker placementCompose, by recording and editing, a sound tape for productionUse mechanical and electrical sound effects for productionsDescribe audio-for-video recording devices (analog, digital)Set up audio-for-video recording devices (analog, digital)Operate audio-for-video recording devices (analog, digital)Describe time-code system for audio-video synchronizationSet up time-code system for audio-video synchronizationOperate time-code system for audio-video synchronizationDescribe parts of an audio mixing console

Operate audio mixing consoleCreate a MIDI sound score

Unit: Web Page Design

BIL: Essential

EDU:12 AD AC

P R

Competency: Demonstrate a basic understanding ofweb pages

Competency Builders:Explain browsersExplain how different browsers affect the look of a web pageCompare the various software editors available for designing

web pagesExplain bandwidths and their implications (M)Explain plug-insDefine clientDefine server

143

164

BIL: Essential

EDU:12 AD AC

P.Competency: Demonstrate a basic understanding of

HTML

Competency Builders:Define what HTML isExplain the importance of HTML standardsIdentify the difference between various versions of HTML

149

165

BIL: Essential

EDU:12 AD AC

P R

Competency: Create a basic HTML document

Competency Builders:Identify the meaning and purpose of HTML tagsOpen up a workspace to create a new HTML documentUse a text editor to create the basic HTML structure for a web

pageInseil non-displayed comments into HTML filesDisplay document within a web browserMake text modifications using the text editorIdentify the different levels of headings in HTML and the tags

associated with themPlace different level headings within an HTML documentIdentify the paragraph break tag in HTMLInsert paragraph breaks into the text of an HTML documentCut and paste textInsert a stylized footer at the bottom of a pageFormat textCreate listsAdd graphicsAdd animation

150166

BIL: Essential

EDU:12 AD AC

I. P

Competency: Format page layout

Competency Builders:Create a solid color backgroundCalculate the hexadecimal code for a color value (M)Change the color of text and hypeilext link itemsCreate a textured background from graphic fileCreate hard rule lines with different thicknesses for page

dividersCreate hard rule lines with different widths for page dividersCreate hard rule lines without 3D shading for page dividersDesign a web page table with rows and columns of text in a

gridded display (M)Write the HTML for integrated layout schemes of text and

picturesWrite the HTML for an invisible table that creates side-by-side

columnsCreate a table that has different colored cellsExplain interface design

151167

BIL: Essential

EDU:12 AD AC

I. P

Competency: Add audio and video to a web page

Competency Builders:Explain streaming audio and videoExplain audio sweeteningExplain audio and video compressionUse HTML codes to add audio and video to a web pageExplain network audio and video administration

152168

BIL: Essential

EDU:12 AD AC

P.Competency: Link documents

Competency Builders:Identify the function of URLs (Uniform Resource Locators)Recognize the structure of a URLCopy URLs from a web browser to an HTML text documentWrite an HTML anchor to link to another document in the same

directory as the first documentWrite an HTML anchor to link to another document in a

different directory as the first documentWrite an HTML anchor to link to another Web document on the

InternetWrite an HTML anchor to link to filesWrite an HTML anchor that links to another section of the same

documentIncorporate a graphic that acts as a hyperlink to another

documentExplain the significance of a file called index.html on a WWW

serverCreate a hypertext link that will send an e-mail message

Explain the difference between client-side image mapping andserver-side image mapping

Create an inline image that has different portions hyperlinked toother web pages, pictures, and other sites on the Internet

Croate hyperlinks for use of plug-insUse plug-ins

154170

BIL: Essential

EDU:12 AD AC

P R

Competency: Create an organized web site

Competency Builders:Explain the advantages of short multiple web pages over a

single, long web pageDetermine logical points to split information into multiple web

pagesCreate a template file using a text editorMake appropriate changes to template file to create individual

pagesIntegrate hypertext links into the textInsert HTML codes for links between pages

155

171

BIL: Essential

EDU:12 AD AC

I. P

Competency: Demonstrate a basic understanding ofprogramming for the Web

Competency Builders:Explain the purpose of web content delivery enablers (e.g., CGI,

API, SSI)Explain how to interface client/serverExplain client-side processing and its advantages/disadvantagesIdentify security issues related to client-side processingIdentify various scripting languages (e.g., JavaScript, Visual

Basic Script, ActiveX)Explain the uses and advantages of various scripting languagesUse a scripting language to program a site

I5-1;

172

BIL: Essential

EDU:12 AD AC

I. P

Competency: Demonstrate a knowledge of web hosting

Competency Builders:Compare the advantages and disadvantages of running your own

server vs using a server providerIdentify hardware requirements for a serverIdentify server software optionsEvaluate server providersEstablish a domain nameExplain TCP/IP (Transfer Control Protocol/Internet Protocol)Upload files to the serverPublicize the site by submitting announcements to major search

engines

157173

BIL: Essential

EDU:12 AD AC

P. R

Competency: Identify web authoring software

Competency Builders:Identify available packagesCompare available packagesCompare available authoring methodsIdentify cross platform issues

153174

Unit: Interactive Media Production

BIL: Essential

EDU:12 AD AC

I P

Competency: Develop project concept

Competency Builders:Determine purpose of the interactive media projectDetermine the target audienceDetermine objectivesResearch the contentUse appropriate message design (e.g., instructional,

informational, entertainment)Determine the setting where it will be usedDetermine the interactive media elements to be usedDetermine degree of interactivity desiredAddress issues of accessibility and ADA complianceDevelop timeline for completionDevelop budget for projectWrite proposal (C)

153175

BIL: Essential

EDU:12 AD AC

I. P C

Competency: Meet client needs

Competency Builders:Determine client's needs and expected outcomesPrepare cost estimate for clientObtain client approvals throughout the project

160176

BIL: Essential

EDU:12 AD AC

R

Competency: Develop storyboard

Competency Builders:Make preliminary sketches showing placement of images and

text, on screensShow placement of buttons/navigational graphicsAdd information on color schemesAdd information on lightingProvide a sample screen

161

177

BIL: Essential

EDU:12 AD AC

I. P

Competency: Develop flowchart/navigational blueprint

Competency Builders:Develop flowchart with radial branchingDevelop flowchart with linear branchingDevelop flowchart with linking/non-linear branching

162

178

BIL: Essential

EDU:12 AD AC

P. R C

Competency: Write script

Competency Builders:Describe music to be usedDescribe video (still and motion)Describe special effects (video and audio)Write narration and actor linesDescribe scenes

179

BIL: Essential

EDU:12 AD AC

I. P

Competency: Combine the various elements ofinteractive media to produce aninteractive media project

Competency Builders:Exhibit proficiency in visual design skillsGenerate text for multi-image presentations (e.g., title slides,

charts, graphs)Create 2-D computer graphicsCreate 3-D computer graphicsCreate computer animationUse photographic process to enhance interactive media

presentationIntegrate the use of photographic special effects into interactive

media presentationsDigitize photographic images for interactive mediaUse image manipulation program to alter digitized imagesIntegrate photographically-derived images with hand-drawn

graphic imagesHire talent, if necessaryWork with talent I b 4

180

Create video footageUse computer video-editing software to digitize and edit video

footageRecord sound track including narration, voice-overs, sound

effects, and musicIntegrate sound with visualsBuild in hotspots and interactive linksUse appropriate authoring software to synthesize available

interactive media technologies into a unified presentationMeet expectations of audience through interactive presentationsTest the productDebug the product

Di 5181

BIL: Essential

EDU:12 AD AC

I. P

Competency: Create various interactive mediaapplications

Competency Builders:Produce a computer-generated business publication (e.g.,

training materials, sales materials, annual reports, charts &graphs)

Produce a CD-Rom presentationProduce an Internet presentationProduce a web pageProduce computer generated videoProduce KIOSKSet up video conferencing systemDemonstrate computer-to-computer collaboration

BIL: Essential

EDU:12 AD AC

I. P

Competency: Maintain interactive media equipment

Competency Builders:Demonstrate proper care and handling of interactive media

equipmentPerform pre-and post-production routines for proper

presentationsAnalyze equipment performance against industry standardsTroubleshoot simple equipment problems

lb 7

183

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EFF-089 (9/97)