15 largest information technology markets

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LARGEST I.T. MARKETS FOR PURCHASED I.T.GOODS AND SERVICESU.S. dollars shown in billions

15

$819 $206

$110 $89

$30

$61

$29

$45

$28$28

$29

$48 $37

$77

$90

United StatesJapan

UnitedKingdom

India

Canada

Mexico

Brazil

AustraliaItaly

KoreaNetherlands

Spain

France

ChinaGermany

The U.S. continues to be the largest single-country tech market—more than four times larger than second-place Japan. Recessions and resulting cutbacks in tech purchases have pushed Italy, the Netherlands, and Spain down lower in the top 15. Want to learn how to get your products into those markets? Download the global issue of Pragmatic Marketer.

Source: Forrester Research, Inc. forecast 2013

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