#13ntcsm4fr julie ha truong education manager and staff consultant jtruong@cnmsocal

#13NTCsm4frJulie Ha Truong

Education Manager and Staff Consultantjtruong@cnmsocal.org

www.cnmsocal.org

What We Do

Education Consulting Publications120 Management

TrainingsExperienced

Consulting Team2 Minute Answer

Guide and WebsiteAnnual 501

(c)onferenceCustom Training

& FacilitationCompensation and

Benefits SurveyConvene experts

and professionals

Executive Coaching

Jobscoop.org Nonprofit Jobs

CNM’s Mission is to foster thriving communities in Southern California by ensuring that nonprofit leaders and organizations

have the knowledge, skills, and resources to fulfill their mission.

Who We Serve

Who We Serve

CNM Sector Snapshot Survey 2012

Organization Budgets

Under $500,000 [37%]

$500,001 to $5 million [43%]

Over $5 million [20%]

Sector Snapshot 39% reported increased revenue

How they did it:Diversified fundraising strategies

– events, campaigns, increased efforts, board financial give and get, corporations, government, donors, grants

Marketing– rebranding, messaging, social media

We’re just starting. Causes on Facebook Works!

We are planning to expand.

Email blasts have not seen Hard to track. an uptick in donations.

People "like" us on Facebook Instagram. Don’t but do not donate. waste the narrative.

Email is effective since donors who are already invested respond to our calls to action.

Social Media Fund DevelopmentDepends on who you ask

Strategic Marketing Plan

Marlon FuentesCNM Story TellerMarketing Communications ManagerFacebook.com/therealmarlonfuentes

Have one!

OutputsActivities/Participation

InputsResources

Planning

Management

OutcomesImpact Goal

What to Measure:

Process | Outcome | Contextual | Cost-Benefit

Know yourself. Have a baseline.

www.cnmsocal.org

nonprofitjobscoop.org jobscoop.org

nonprofitanswerguide.org

Newsletter eNewsletter Online

• print, website, social media (FB, linkedin)

Newsletter eNewsletter Online

Newsletter eNewsletter OnlineA/B Testing Significance CalculatorHow to use it? Fill the cells with red background; rest of the cells will update automatically

Visitors Conversions Conversion Rate Standard ErrorControl 10000 200 2.00% 0.14% Variation 10000 300 3.00% 0.17%

Significant At 95% Conversion Rate Limits95% confidence: YES From To 99% confidence: YES 1.77% 2.23%

2.72% 3.28% Z-score -4.53143 99% Conversion Rate LimitsP-value 2.9E-06 From To

1.73% 2.27% 2.67% 3.33%

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Newsletter eNewsletter Online

BEFORE

Newsletter eNewsletter Online

Newsletter eNewsletter Online

Newsletter eNewsletter Online

Newsletter eNewsletter Online

Newsletter eNewsletter Online

Lessons Learned:• Be a storyteller• Try new things• Be inspired• Tie it to your organization strategy• Build your team• Set planning/team meetings• Build your toolkit• Know when to bring in an expert• Message, touch points, easy action.

Thank you!

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