#13ntcsm4fr julie ha truong education manager and staff consultant jtruong@cnmsocal
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#13NTCsm4fr Julie Ha Truong Education Manager and Staff Consultant [email protected] www.cnmsocal.org. What We Do. - PowerPoint PPT PresentationTRANSCRIPT
What We Do
Education Consulting Publications120 Management
TrainingsExperienced
Consulting Team2 Minute Answer
Guide and WebsiteAnnual 501
(c)onferenceCustom Training
& FacilitationCompensation and
Benefits SurveyConvene experts
and professionals
Executive Coaching
Jobscoop.org Nonprofit Jobs
CNM’s Mission is to foster thriving communities in Southern California by ensuring that nonprofit leaders and organizations
have the knowledge, skills, and resources to fulfill their mission.
Who We Serve
Who We Serve
CNM Sector Snapshot Survey 2012
Organization Budgets
Under $500,000 [37%]
$500,001 to $5 million [43%]
Over $5 million [20%]
Sector Snapshot 39% reported increased revenue
How they did it:Diversified fundraising strategies
– events, campaigns, increased efforts, board financial give and get, corporations, government, donors, grants
Marketing– rebranding, messaging, social media
We’re just starting. Causes on Facebook Works!
We are planning to expand.
Email blasts have not seen Hard to track. an uptick in donations.
People "like" us on Facebook Instagram. Don’t but do not donate. waste the narrative.
Email is effective since donors who are already invested respond to our calls to action.
Social Media Fund DevelopmentDepends on who you ask
Strategic Marketing Plan
Marlon FuentesCNM Story TellerMarketing Communications ManagerFacebook.com/therealmarlonfuentes
Have one!
OutputsActivities/Participation
InputsResources
Planning
Management
OutcomesImpact Goal
What to Measure:
Process | Outcome | Contextual | Cost-Benefit
Know yourself. Have a baseline.
www.cnmsocal.org
nonprofitjobscoop.org jobscoop.org
nonprofitanswerguide.org
Newsletter eNewsletter Online
• print, website, social media (FB, linkedin)
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Newsletter eNewsletter OnlineA/B Testing Significance CalculatorHow to use it? Fill the cells with red background; rest of the cells will update automatically
Visitors Conversions Conversion Rate Standard ErrorControl 10000 200 2.00% 0.14% Variation 10000 300 3.00% 0.17%
Significant At 95% Conversion Rate Limits95% confidence: YES From To 99% confidence: YES 1.77% 2.23%
2.72% 3.28% Z-score -4.53143 99% Conversion Rate LimitsP-value 2.9E-06 From To
1.73% 2.27% 2.67% 3.33%
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Newsletter eNewsletter Online
BEFORE
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Lessons Learned:• Be a storyteller• Try new things• Be inspired• Tie it to your organization strategy• Build your team• Set planning/team meetings• Build your toolkit• Know when to bring in an expert• Message, touch points, easy action.
Thank you!
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