12 companies using twitter for business
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© 2009 www.telezent.com
12 Companies Using Twitter
www.Telezent.comSandeep.Arora@Telezent.com
By Sandeep Arora
© 2009 www.telezent.com
Twitter Name :
Official Tweeter :
ScottMonty
ScottMonty
“It’s part of a larger social media strategy to humanize the Ford brand and put consumers in touch with Ford employees.”
Why Ford tweets:
© 2009 www.telezent.com
“Experiment at first, but now for feedback, to clarify misconceptions, hear from and talk to customers/observers who may not comment on our blogs”
GMblogs
Why they tweet:
Robyn Henderson
Twitter Name :
Official Tweeter :
© 2009 www.telezent.com
JetBlue
Morgan Johnston
So why is JetBlue tweeting?: “Our goal would be to make ourselves available, help whenever possible, and to show that our brand is built by real people who care about our customers.”
Twitter Name :
Official Tweeter :
© 2009 www.telezent.com
Vish Malige
ConnectByHertz
Why they tweet:"Tweeting on behalf of the company to create more community and awareness around their car rental service. Hertz is genuinely interested in being a smart brand on Twitter."
Twitter Name :
Official Tweeter :
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@Tomshea and @dougwernert
DETPistons
Why they tweet:
They’re using Twitter as a “part of a larger social media strategy- includes a social network (PostingUp), team blogs, video, etc. It’s all about dialogue.”
Twitter Name :
Official Tweeter :
© 2009 www.telezent.com
travelchannel
Pete Dorogoff
Why they tweet:“Tweeting is a great way for us to connect fans directly with our talent. It allows us to reach our most loyal followers in a personal way.”
Twitter Name :
Official Tweeter :
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DIRECTV
Charles Miller
Why they tweet:Using Twitter “primarily to listen but also engage. Twitter is unique for its real-time understanding of your challenges and fans. Very concise and real.”
Twitter Name :
Official Tweeter :
© 2009 www.telezent.com
TVGuide
Paul Greenberg
On why TV Guide tweets:“We like to connect with users and keep them updated wherever they are, which is how we’ve quadrupled to 15mm uniques in 2 years.”
Twitter Name :
Official Tweeter :
© 2009 www.telezent.com
Twitter Name :
Official Tweeter :
wholefoods
Marla Erwin
They think that,“Twitter has been a great tool for helping answer customers’ questions and also for hearing what people have to say about Whole Foods in general.”
© 2009 www.telezent.com
Twitter Name :
Official Tweeter :
“Most rewarding: interacting with consumers 1:1. Love that connection – it’s great to help. Challenge: respond quickly in a 24/7 environment.”
HRBlock
Paula Drum
Most rewarding and challenging aspects of using Twitter:
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Twitter Name :
Official Tweeter :
TheHomeDepot
Sarah Molinari
They believes:“Twitter provides another way for our customers to reach the company. I offer help and answer questions about our stores and our business.”
© 2009 www.telezent.com
Twitter Name :
Official Tweeter :
Wachovia
Matthew Wadley
They are tweeting because “Wachovia wanted to test the social networking waters in a way that allowed us to listen and engage with our customers.”0
They think that,
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© 2009 www.telezent.com
12 Companies Using Twitter
www.Telezent.comSandeep.Arora@Telezent.com
By Sandeep Arora
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