12 companies using twitter for business

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© 2009 www.telezent.com 12 Companies Using Twitter www.Telezent.com [email protected] By Sandeep Arora

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Page 1: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

12 Companies Using Twitter

[email protected]

By Sandeep Arora

Page 2: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

Twitter Name :

Official Tweeter :

ScottMonty

ScottMonty

“It’s part of a larger social media strategy to humanize the Ford brand and put consumers in touch with Ford employees.”

Why Ford tweets:

Page 3: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

“Experiment at first, but now for feedback, to clarify misconceptions, hear from and talk to customers/observers who may not comment on our blogs”

GMblogs

Why they tweet:

Robyn Henderson

Twitter Name :

Official Tweeter :

Page 4: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

JetBlue

Morgan Johnston

So why is JetBlue tweeting?: “Our goal would be to make ourselves available, help whenever possible, and to show that our brand is built by real people who care about our customers.”

Twitter Name :

Official Tweeter :

Page 5: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

Vish Malige

ConnectByHertz

Why they tweet:"Tweeting on behalf of the company to create more community and awareness around their car rental service. Hertz is genuinely interested in being a smart brand on Twitter."

Twitter Name :

Official Tweeter :

Page 6: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

@Tomshea and @dougwernert

DETPistons

Why they tweet:

They’re using Twitter as a “part of a larger social media strategy- includes a social network (PostingUp), team blogs, video, etc. It’s all about dialogue.”

Twitter Name :

Official Tweeter :

Page 7: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

travelchannel

Pete Dorogoff

Why they tweet:“Tweeting is a great way for us to connect fans directly with our talent. It allows us to reach our most loyal followers in a personal way.”

Twitter Name :

Official Tweeter :

Page 8: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

DIRECTV

Charles Miller

Why they tweet:Using Twitter “primarily to listen but also engage. Twitter is unique for its real-time understanding of your challenges and fans. Very concise and real.”

Twitter Name :

Official Tweeter :

Page 9: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

TVGuide

Paul Greenberg

On why TV Guide tweets:“We like to connect with users and keep them updated wherever they are, which is how we’ve quadrupled to 15mm uniques in 2 years.”

Twitter Name :

Official Tweeter :

Page 10: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

Twitter Name :

Official Tweeter :

wholefoods

Marla Erwin

They think that,“Twitter has been a great tool for helping answer customers’ questions and also for hearing what people have to say about Whole Foods in general.”

Page 11: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

Twitter Name :

Official Tweeter :

“Most rewarding: interacting with consumers 1:1. Love that connection – it’s great to help. Challenge: respond quickly in a 24/7 environment.”

HRBlock

Paula Drum

Most rewarding and challenging aspects of using Twitter:

Page 12: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

Twitter Name :

Official Tweeter :

TheHomeDepot

Sarah Molinari

They believes:“Twitter provides another way for our customers to reach the company. I offer help and answer questions about our stores and our business.”

Page 13: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

Twitter Name :

Official Tweeter :

Wachovia

Matthew Wadley

They are tweeting because “Wachovia wanted to test the social networking waters in a way that allowed us to listen and engage with our customers.”0

They think that,

Page 14: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

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Page 15: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

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Page 16: 12 Companies Using Twitter for Business

© 2009 www.telezent.com

12 Companies Using Twitter

[email protected]

By Sandeep Arora