#11ntcjews - jnmif & 10 new rules of the game
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www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
THE STATE OF THE JEWISH DIGITAL NATION2011 Nonprofit Technology Conference
March 17, 2011
Adam Simon ~ Schusterman Family Foundation
asimon@schusterman.org
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
JEWISH NEW MEDIA INNOVATION FUND www.JewishNewMedia.org $500,000 Competitive Grant Pool Partners
Blueprint Research and Design Righteous Persons Foundation Jim Joseph Foundation
305 applications
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
JEWISH NEW MEDIA INNOVATION FUNDCriterion Innovation Contribution to a more vibrant, meaningful
Jewish life Immediate impact Reach new audiences Lasting impact on those audiences Measure/understand impact Sustainability and scaling up Capacity to implement Open to sharing
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
JEWISH NEW MEDIA INNOVATION FUND 75 readers 6 advisors
Andrew Mandel – Teach For AmericaBen Elowitz – WetpaintDavid Bryfman - Jewish Education Project Jason Hirschhorn –new media entrepreneurKari Dunn Saratovsky – Case Foundation Lisa Colton – Darim Online
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
JEWISH NEW MEDIA INNOVATION FUNDRecipients Idelsohn Society Digital Archive (Idelsohn
Society for Musical Preservation) Haggadot.com (Haggadot.com) Kveller.com (My Jewish Learning) Moishe House Rocks (Moishe House & G-dcast) The G-d Project (Punk Torah) Jewniversity Mobile App (Hillel) UrbanSefer (Morgan Friedman) PocketTorah (Media Midrash) Jewish Journey Connector (Measuring Success)
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
LEARNINGS - WHERE ARE WE?
Head in the sand
Use technology for one-way communication; know we
‘should’ do moreGet it
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
LEARNINGS – THE NOT SO GOOD
A website is not innovative “How do I use Facebook better?” is the
wrong question Low tolerance for risk Technological expertise ≠
intellectual / content knowledge expertise
Naïve understanding of required staff and budget capacity
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
LEARNINGS – THE GOOD
Potential is huge!Front-end tools for two-way communicationBack-end tools to make use of your data
easier and more powerful Opportunity:
Put technological and media tools of different organizations in dialogue with each other
Excellent models exist
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
ON THE HORIZON: ORGANIZATIONAL EVOLUTION
Jewish New Media Innovation FundSharing gleaned learningsVersion 2.0
Modern forms of community and communication
Fundamental organizational changes are doable
Your role
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
ENJOY… schusterman.org
(these slides will be on our blog) JewishNewMedia.org facebook.com/SchustermanFamilyFoundation
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
Ten Commandments for This Age New Rules of the Game
Lisa Colton, Darim OnlineMarch 17, 2011
Slides at: http://slidesha.re/11ntcjews
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews#1 THIS IS AN ATTENTION ECONOMY
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews#2: AUTHENTICITY
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
#1
Social media is
continuing to evolve.
Fast.
# 3: LISTEN & ENGAGE
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews#4: ADD VALUE & BE GENEROUS
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews#5: RELATIONSHIPS & NETWORKS
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews#6: TRANSPARENCY
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJewshttp://dashboard.imamuseum.org Transparency Buys Trust
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews#7: NEW MEASUREMENTS
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
#8:
STAFFING,
JOB DESCRIPTIONS,
NEW HIRES
&
PROF DEV
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
#9: BE NIMBLE
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
#10: LEADERSHIP
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
Networked Nonprofit Book Club:http://on.fb.me/netnonbookclub
Look for Beth Kanter at 11NTC!
www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
John Fitch’s Steam Boat
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www.schusterman.org ~ @SchustermanFoun ~ #11NTCJews
TAKE A BREAK!
We’ll resume in 10 minutes at 10:00am
Case Studies From:Repair the World &
Leukemia & Lymphoma Society
Plus… Solving YOUR Problems byTapping the Expertise in the Room
With Rachel Weidinger, TechSoup Global
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