11 things you didn't know about links & redirects
Post on 21-Mar-2017
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11 More Things You Didn‘t Know
Links & Redirects
@cemper
About Christoph C. Cemper
Founder & CEO of
SEO & Marketing since 2003
@cemper
Orange Jacket and SEO
The web isContent and
Links
1
YOU CAN NOT
NOT SEE IT.Or “switch off”.
Links still No#1 Ranking Factor
March 2016
Andrey Lipattsev – Search Quality Senior Strategist at Google’s March 2016
Not All Redirects are equal
2
• http://www.linkresearchtools.com/case-studies/double-manual-google-penalty-success-302-redirects-harmful/
August 1, 2014
https://plus.google.com/+JohnMueller/posts/PY1xCWbeDVC
https://twitter.com/randfish/status/758001482935341056
We want to push rankings with Links und Redirects and not „Pass Page Rank“
That’s been the case forever
Different anchor text passing power via
links from pages powered by redirects
3Tested
Anchor text passing power of links powered by Redirects
•Links from pages powered by ONLY a 301 , 302 and 307•Start 3.2.2016•Measure „anchor text passing power“ of outgoing links•Target page on authority domain
301 power lost WAY too soonBlue = 301 powered source pageMarch21-April 18 no rankings passedOrange curve = the target domain!
Tested
302 powered ranking pretty consistentlyBlue = 302 powered source pageOrange = the target page
Tested
307 powered ranking……oh my!Blue = 307 powered source pageOrange = the target page
Tested
So how much Anchor Text Pushing Power
should your Redirects have?
Can you spot my favorite?
Tested
Summary „Anchor Text Passing“ from redirect powered pages•Only 302 passes pretty consistently
•Site migrations via 301 might „die slowly“
Tested
Summary „Anchor Text Passing“from redirect powered pages•Only 302 „survived“ switch of target domain from HTTP => HTTPS in July
•Only 302 „survived“ switch of target page to a new product page (via 301) in August!
Tested
Summary „Anchor Text Passing“from redirect powered pages•Looks like links „stop working“ if powered by 301 + 307
•Don‘t believe it. Test it yourself
•Get my „Test Kit“.
Tested
http://lrt.li/seotests
SEO DIY Test Kit
Get the Test kit and test it yourself
Tested
Different anchor text passing power via links to redirects out
4Tested
„Anchor Text Passing“ via outbound link redirects•Test 301 , 302 und 307 Links •Start 22.6.•3 target top authority domains•2 outbound links via redirects 301/302/307
Tested
MY TEST PAGEAnchor 1Anchor 2 Anchor 3
Anchor 4Anchor 5Anchor 6
MY TEST PAGEAnchor 1Anchor 2 Anchor 3
Anchor 4Anchor 5Anchor 6
DOMAIN 1
301
301
DOMAIN 2
307
307
302
302
DOMAIN 3
„Anchor Text Passing“ via 301 Redirect• Link#1 / Anchor#1 • ON Jun 23 (Ranking #1)-27 (4 days!)• OFF (NOT ranking at all) Jun 28• ON/OFF Jul 12-Jul15• ON/OFF Jul 22-Jul 26• ON/OFF Aug 2-Aug 13
• Link#2 / Anchor#2 – only OFF
• „Only first link counts“-idea
Tested
301 passing partial and fluctuates• Yellow on #1 = it ranks, otherwise NOT
ranking
Tested
„Anchor Text Passing“ via 302 Redirect• Link#1 / Anchor#1 • ON Jun 22 (Ranking #1, same day!)• OFF not yet, Aug 30 still #1
• Link#2 / Anchor#2• ON Jun 23 (Ranking #1, next Day)• OFF not yet, Aug 13 still #1
• WOW.
Tested
302 kicks in fast and stable• Blue = the linking source page• Orange = the linking target page
Tested
Ahhh – that‘s the way I Iike it!Thumbs Up to 302!
Tested
„Anchor Text Passing“ via 307 Redirects•Link#1 / Anchor#1 •ON Aug 7 (Ranking #1, 6,5 weeks delay)•Until Aug 13•OFF Aug 17 ( “Rel-Canonicaled to a 301” )•Link#2 / Anchor#2•OFF
Tested
307 takes LOOOONG 1st link ONLY• Blue = the linking source page• Purple on #1 = target page ranks,
otherwise NOT
Tested
Summary „Anchor Text Passing“ via 301, 302, 307
ONLY the 302 is fast and helpful
Tested
Thoughts on Redirects
What does this all mean?
Google tells us „Don‘t Worry“?
•Google says: all redirects PASS PAGE RANK
•Google does NOT say: all redirects are equal!
So it DOES MATTERWhich Redirect you Use!
Hell yeah. It aways has mattered.
BTW regardingPage Rank
Can you guess the next slide?
Page Rank is DEADDon‘t measure Links via
PR
5
What to use instead.
LRT Power*TrustA lot more than a
PageRank replacement!
How to read Power*Trust
Links have many criteria
Not All Links Are Equal
6
NOT ALL LINKS
ARE EQUAL!
LinkResearchTools (LRT)
measures up to 97 criteria per link so
you can
ASK FOR
LINKING PAGES …
ASK FOR
LINKING DOMAINS…
ASK FOR
LINKS PER MONTH
(Link Velocity Trends)
ASK FOR
TYPE OF LINK(Follow, NoFollow, Redirects, Javascript,
Frames, …)
ASK FOR
LINK POWER
ASK FOR
LINK TRUST
ASK FOR
LINK RISK(Link Detox Risk)
ASK FOR
LINK KEYWORD
(commercial or branded anchor texts)
AND MANY MORE ASPECTS
… for EACH LINK.
AND DIFFERENT WEIGHTS
… for EACH INDUSTRYCOUNTRY
LANGUAGEKEYWORD
EXAMPLE: “1000 backlinks”
A single domain linking out from 1.000 sub-pages
IS NOT LIKE1.000 domains linking to you
from a single page
Therefore: “Site-Wide Filter”
BUT How many linking PAGES and how many linking DOMAINS?
and FOLLOW vs. NOFOLLOW? and POWER? TRUST? and LINK VELOCITY? BRAND VS. MONEY?
….
307 Redirectsare NOT a „LIE“
7
It’s only a Chrome bug
https://plus.google.com/+JohnMueller/posts/E4PqAhRJB2V
He means this
Why does John Muller „forget“ server side 307?
Ignoring real server 307
303 + RELCAN Loop?Why not says LinkedIn
8
Google: Show BOTH or NONE?
303
Links and Redirectsfrom a REL-Canonicaled Page
9
Do they work?
PAGE A Rel-canonical
PAGE
ME
Count?Not count?How much?
PAGE
THEM
Counts?
Link
sLink
s
Link
s
Or TWO REL-Canonicals
10
Double? Half? Not?
PAGE A PAGE BRel-canonicalRel-canonical
PAGE
THEM
PAGE
ME
Counts?Who ranks here?
Link
sLink
s
Link
s
LRT Link Redirect Trace Add-on
No Problem with PDF Dupe Content
of PDFs
11
For Google that is.
No Problem for Google
And The Links?
The Links
The Rankings
The BEST LINKS Are the ones your competitor cannot get
SEMY Award 2016BEST SPECIAL SEO TOOL
BROWSER EXTENSIONS
Link Redirect Trace LRT Power*Trust LRT SEO Toolbar
Link Redirect Trace
Understand all your redirects in all detail
Improve User-Experience - Find and fix slow
redirects using redirect timings
Spot On-page SEO issues
Analyze and reduce redirect hops
Track links from advertising & affiliate networks
LRT Power*Trust
See the Power and Trust of a domain
See the Power and Trust of a page
Discover great places to get links from
Link Research SEO Toolbar
See the Power and Trust of a domain or page
Discover great places to get links from
See how successful a page is on social media
Understand user engagement
See the strongest pages by Keyword Ranking
Spot drastic changes in the number of links
ASK ME ANYTHING
@cemper
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