11 critical steps for building your brand
Post on 14-Aug-2015
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11 Critical Steps for Building Your BrandBy: Melissa Saulnier
What are Your Overall Goals
Date Your Goals
Name Your Obstacles
Name Your Skills
What happens when you achieve
Who is Your Target
Name your audience(s)
List what you do for them
Value Proposition
Your professional Identity
Your Audience
Unique Solution
Transformation
What They Need
What is their pain
What is their pleasure
Do a Survey
FREE - SurveyMonkey.com
10 questions
100 responses
Standard email
Professional Photo Shoot
Hire a Pro
Negotiate for all rights
Shoot at home or office
Your Clothing
More….
Update Your Platform
Website/Blog
Positioning
Include your Brand
Across Social Media
Your About Page
First Person
Conversational
Readers Priorities
Short bio
Find you blog
More…
What is a Lead Magnet
Review the pain point
How can you alleviate the pain
The format to use
Content
Book Cover
Email incentive and more…
Social Media Channels
Other
Sources of Income
Speaking
Books
Courses
www.NorthernGatePublishing.com
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