@David_Rogers
Author, The Digital Transformation Playbook
Faculty, Columbia Business School
10 Years of BRITE
Looking Back to the Future of the Digital Business Revolution
Brands TechMedia
Entrepreneurs
Thinkers
Predictions Made
Lessons Learned
5 Guides to the Future
…Not quite HOW we expected
Customers are networks
Dave Carroll, United Breaks Guitars
It’s the experience, not the channel
Emily Culp, Rebecca Minkoff
Marketing needs storytelling
Linda Boff, GE
Data makes you human
Vikram Somaya, ESPN
Innovation = experimentation
Kaaren Hanson, Intuit
Platforms change the rules
Robin Chase, ZipCar
Every business is a digital business
Russell Weiner, Domino’s
Every business is a digital business
FIVE GUIDES TO THE FUTURE
1. Digital transformation is about strategy (not technology)
“a pizza-deliverycompany”
“the digital industrial company”
“we need a big data initiative”
“we need a social media strategy”
“we are launching an IoT project”
Key value drivers of digital strategies
• Customer experience
• Operational excellence
• New business models
2. Enterprises are not big startups
Robin Dunbar’s
150
Funding
Metrics
Incentives
3. We need to reimagine competition
Industry?Monopoly?
Industry?Monopoly?
Disruptive Business Model MapChallenger
CustomerIncumbent
Value Proposition
Differential
Value Network
Differential
Two-Part TestRadically displace value? Barrier to imitation?
4. Disruption is coming… but not for whom you think
“Strategy When Creative Destruction Accelerates”Vijay Govindarajan & Anup Srivastava
Who’s Getting Disrupted Fastest?
5. A question is worth a thousand answers
1. Digital transformation is about strategy (not technology)
2. Enterprises are not big startups
3. We need to reimagine competition
4. Disruption is coming… but not for who you think
5. A question is worth a thousand answers