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@David_Rogers
Author, The Digital Transformation Playbook
Faculty, Columbia Business School
10 Years of BRITE
Looking Back to the Future of the Digital Business Revolution
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Brands TechMedia
Entrepreneurs
Thinkers
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Predictions Made
Lessons Learned
5 Guides to the Future
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…Not quite HOW we expected
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Customers are networks
Dave Carroll, United Breaks Guitars
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It’s the experience, not the channel
Emily Culp, Rebecca Minkoff
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Marketing needs storytelling
Linda Boff, GE
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Data makes you human
Vikram Somaya, ESPN
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Innovation = experimentation
Kaaren Hanson, Intuit
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Platforms change the rules
Robin Chase, ZipCar
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Every business is a digital business
Russell Weiner, Domino’s
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Every business is a digital business
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FIVE GUIDES TO THE FUTURE
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1. Digital transformation is about strategy (not technology)
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“a pizza-deliverycompany”
“the digital industrial company”
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“we need a big data initiative”
“we need a social media strategy”
“we are launching an IoT project”
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Key value drivers of digital strategies
• Customer experience
• Operational excellence
• New business models
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2. Enterprises are not big startups
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Robin Dunbar’s
150
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Funding
Metrics
Incentives
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3. We need to reimagine competition
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Industry?Monopoly?
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Industry?Monopoly?
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Disruptive Business Model MapChallenger
CustomerIncumbent
Value Proposition
Differential
Value Network
Differential
Two-Part TestRadically displace value? Barrier to imitation?
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4. Disruption is coming… but not for whom you think
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“Strategy When Creative Destruction Accelerates”Vijay Govindarajan & Anup Srivastava
Who’s Getting Disrupted Fastest?
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5. A question is worth a thousand answers
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1. Digital transformation is about strategy (not technology)
2. Enterprises are not big startups
3. We need to reimagine competition
4. Disruption is coming… but not for who you think
5. A question is worth a thousand answers