10 trends to shape 2016 for online retailers

10 Trends toShape 2016 for

OnlineRetailers

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eCommerceContinues ToGrow

WORLDWIDE GROWTH

eCommerce is rapidly changing theretail industry. The growth rates areremarkable and 2016 will not make anexception.

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Mobile RevenueWill Catch UpWith Desktop

MOBILE REIGN

Smartphone and tablet users become aconstant opportunity for retailers.Shopping can happen anywhere,anytime.

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Online BecomesMore Customer-Centric Than Ever

PERSONALIZATION

Full-service shopping experience is acustomer expectation. Behavior hasshifted towards individualization ofoffers and content.

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DeliveryOptimization

THE "NOW" DEMAND

It is essential that retailers deliverbetter, even free shipping, same-dayservice and free return delivery.

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Big Data AndActionableAnalytics

EVERY CLICK IS DATA

Real-time actionable analytics areto take over and empower retailersto capitalize on their vast data.

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Millennials AreThe King

POWER OVER SHOPPING

Tech-savvy millennials have the bestpurchasing power, being the group tohave more spending power than anyother generation.

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Social AndShoppingBecome One

DIRECT PURCHASES

Retailers should engage, driving theconversation and delivering productinformation straight to the consumervia social channels & buying options.

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Multi-ChannelShopping

ONE PURCHASE CYCLE

Consumers want smooth interactionsacross all channels, and providing thatwill be one of the biggest challenges thatretailers face in the near future.

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Online LoyaltyPrograms

PERSONAL TREAT

Loyalty programs will boost, providingbetter retention and brand loyalty,delivered through personal offers,exclusive sales, promotions, ratings.

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Bonus Tip

HOT CATEGORIES

Activewear, baby products, home décorand a few more to discover atwww.perpetto.com/blog

Hey! Grab the full paperwith more data at:

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and start reinventingyour online business!

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