10 Trends toShape 2016 for

OnlineRetailers

www.perpetto.com

eCommerceContinues ToGrow

WORLDWIDE GROWTH

eCommerce is rapidly changing theretail industry. The growth rates areremarkable and 2016 will not make anexception.

www.perpetto.com

Mobile RevenueWill Catch UpWith Desktop

MOBILE REIGN

Smartphone and tablet users become aconstant opportunity for retailers.Shopping can happen anywhere,anytime.

www.perpetto.com

Online BecomesMore Customer-Centric Than Ever

PERSONALIZATION

Full-service shopping experience is acustomer expectation. Behavior hasshifted towards individualization ofoffers and content.

www.perpetto.com

DeliveryOptimization

THE "NOW" DEMAND

It is essential that retailers deliverbetter, even free shipping, same-dayservice and free return delivery.

www.perpetto.com

Big Data AndActionableAnalytics

EVERY CLICK IS DATA

Real-time actionable analytics areto take over and empower retailersto capitalize on their vast data.

www.perpetto.com

Millennials AreThe King

POWER OVER SHOPPING

Tech-savvy millennials have the bestpurchasing power, being the group tohave more spending power than anyother generation.

www.perpetto.com

Social AndShoppingBecome One

DIRECT PURCHASES

Retailers should engage, driving theconversation and delivering productinformation straight to the consumervia social channels & buying options.

www.perpetto.com

Multi-ChannelShopping

ONE PURCHASE CYCLE

Consumers want smooth interactionsacross all channels, and providing thatwill be one of the biggest challenges thatretailers face in the near future.

www.perpetto.com

Online LoyaltyPrograms

PERSONAL TREAT

Loyalty programs will boost, providingbetter retention and brand loyalty,delivered through personal offers,exclusive sales, promotions, ratings.

www.perpetto.com

Bonus Tip

HOT CATEGORIES

Activewear, baby products, home décorand a few more to discover atwww.perpetto.com/blog

Hey! Grab the full paperwith more data at:

bit.ly/Free10TrendsDownload

and start reinventingyour online business!

www.perpetto.com