10 quick tips for print revenue success

10 QUICKTIPS FOR PRINTREVENUESUCCESS

DON'T GUESS. KNOW.

KNOWLEDGE MARKETING PRESENTS

The headlines may read, “Print isDead,” but you know better

Take the lead on re-educating yourclients on the value of print

Tip

No. One

The best defense is a good offense

Print has strengths and weaknesses sounderstand its weaknesses, but lead with

its strengths

Tip

No. Two

Your clients have products and ideasthat require serious engagement

Research shows if study is required, printwill deliver

Tip

No. Three

Not every client initiative requiresimmediate action and reaction

Tip

No. Four

Print continues to be the best channel forsystematic education and cultivation

Researched and informed insights is apublisher’s strength

Having a unified audience database inplace provides unparalleled insight into the

strength of your print audience

Tip

No. Five

There is no one size fits all in today’soverall advertising mix

Print harbors the most informed andeducated audience so use your data to show

it off

Tip

No. Six

Your clients are trying to reach theend buyer via researched content

No one is better at content marketing and printfor delivery than you, so get involved!

Tip

No. Seven

Print is no longer the be all, end all ofa marketing campaign

The printed word commands more credibilitythan anything on the web

Tip

No. Eight

Big data is growing exponentially forall aspects of your audience

Harness the power of online data to increaseoffline audience reach

Tip

No. Nine

Many great ideas and movementscome from a self-fulfilling prophecy

If you think print is dead, it will be; if yourecognize its viability, it will continue to be so

Tip

No. Ten

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