10 quick tips for print revenue success
TRANSCRIPT
10 QUICKTIPS FOR PRINTREVENUESUCCESS
DON'T GUESS. KNOW.
KNOWLEDGE MARKETING PRESENTS
The headlines may read, “Print isDead,” but you know better
Take the lead on re-educating yourclients on the value of print
Tip
No. One
The best defense is a good offense
Print has strengths and weaknesses sounderstand its weaknesses, but lead with
its strengths
Tip
No. Two
Your clients have products and ideasthat require serious engagement
Research shows if study is required, printwill deliver
Tip
No. Three
Not every client initiative requiresimmediate action and reaction
Tip
No. Four
Print continues to be the best channel forsystematic education and cultivation
Researched and informed insights is apublisher’s strength
Having a unified audience database inplace provides unparalleled insight into the
strength of your print audience
Tip
No. Five
There is no one size fits all in today’soverall advertising mix
Print harbors the most informed andeducated audience so use your data to show
it off
Tip
No. Six
Your clients are trying to reach theend buyer via researched content
No one is better at content marketing and printfor delivery than you, so get involved!
Tip
No. Seven
Print is no longer the be all, end all ofa marketing campaign
The printed word commands more credibilitythan anything on the web
Tip
No. Eight
Big data is growing exponentially forall aspects of your audience
Harness the power of online data to increaseoffline audience reach
Tip
No. Nine
Many great ideas and movementscome from a self-fulfilling prophecy
If you think print is dead, it will be; if yourecognize its viability, it will continue to be so
Tip
No. Ten
