10 common ux mistakes startups make (and how to avoid them)

10 common user experience mistakes

startups make (and how to avoid them)

Laurence McCahill Digital Product Designer, Spook Studio

http://www.flickr.com/photos/quinnanya/3588989219/

IMPROVE PRODUCTS

HA!Y CUSTOMERS

http://www.flickr.com/photos/crazyunclejoe/686220770/

TRANSFORM YOUR BUSINE"

http://www.flickr.com/photos/safari_vacation/5961260280/

POSITIVE PR =FR# MARKETING

http://www.flickr.com/photos/safari_vacation/5961260280/

http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg

WHAT UX CAN’T SOLVE

CRA!Y PRODUCT

http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg

P$R TEAM

http://www.flickr.com/photos/xracz/1172356402/

1

GREAT EXPERIENCE, WRONG PRODUCT

2

DOING IT T$ LATE (AND HALF-HEARTEDLy)

STRATEGY

design technology

STARTUP DREAM TEAM

3

NO CLEAR VALUE PROPOSITION

4

LACK OF FOCUS

5

NOT ENOUGH OBSERVATION ‘IN THE WILD’

THE $300M BU%ON

http://www.flickr.com/photos/lucamascaro/4642288538/

6

FORMS FROM HE&

7

LE%ING DEVELOPERS WRITE COPY

8

NO STORY, NO PERSONALITY

9

TECHNOLOGY AS A BA'IER

10

LAUNCHING T$ S$N (OR T$ LATE)

STEALTH MODE

IN SU(ARY (HOW TO GET IT RIGHT)

BUILD THE RIGHT PRODUCT BEFORE THE PERFECT ONE

INVOLVE UX EARLY IN THE PROCE"

HAVE A CLEAR VALUE PROPOSITION

FOCUS, FOCUS, FOCUS

TEST & REFINE WITH USERS

MAKE FORMS FUN

MICROCOPY IS YOUR FRIEND

DEVELOP A PERSONALITY

MAKE TECHNOLOGY HUMAN

SHIP IT (& START LEARNING)

spookstudio.com