1. what is a brand ambassador or street team?

What is a Brand Ambassador?

Who Am I?

www.SimpleCrew.com www.CrewFire.com

Student Brand ManagerAccount Executive

Definition

• Short Answer– “Someone who represents your brand, product,

event, or service.”• Long Answer– Work a combination of online and offline tactics to

market your business on a personal and direct level.

– Bring an experience

What Do Brand Ambassadors Do?

Offline:• Sampling and Product Demos• Distribute Marketing Material– Posters– Flyers– Pop-ups

• Sticker Bombing• Engage Word-of-Mouth

What Do Brand Ambassadors Do?

Online:• Online WOM• Invite friends to Facebook Events and Fan

Pages• Share links, content, fliers on Facebook,

Twitter, Instagram• Post on message boards

Benefits of Brand Ambassadors

• Increased marketing outreach• Engage audience, fans, supporters• Extremely targeted demographics• Seeding virality• Creating experience

ContactAlan@CrewFire.com

Helpful Tools:

Amplify Your Voice on Twitter and Facebook

Brand Ambassador and Street Team Management

www.CrewFire.com

www.SimpleCrew.com