1 new mexico women authors’ book festival santa fe, nm october 2, 1010 jan zimmerman, author web...

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New Mexico Women Authors’ Book FestivalSanta Fe, NM October 2, 1010

Jan Zimmerman, AuthorWeb Marketing for Dummies

Social Media Marketing All-in-One for DummiesWatermelon Mountain Web Marketing

www.watermelonweb.com books@watermelonweb.com

4614 Sixth St. NW Albuquerque, NM 87107 505-344-4230

Slides at: watermelonweb.com/marketingresources.htm

© 2010 Watermelon Mountain Web Marketing

Marketing Your Writing Online

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What You’ll Learn• What is Social Networking

• What Social Networking Methods Are Best for You

• Why You Need a Blog or Web Site– Search engine optimization– Hub for other online marketing

© 2010 Watermelon Mountain Web Marketing 3

Social Networking Opportunities

• Book Communities & Blogs (by genre & audience) for writers, reviewers, readers, book clubs, fans

• Facebook - profile/group based on market/genre• Myspace - group based on market/genre• Twitter - announcements, events• LinkedIn - writing assignments, job search• Podcasts - audio readings, interviews• YouTube - video readings, interviews

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Writing Community:themysteryreader.com

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Writing Community:Readsouthwest.com

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Writing Community:ning.com

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FaceBook - Sallie Binghamfacebook.com/people/salliebingham#!/profile.php?id=683452931&ref=ts

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MySpace.com - Alissa Hallmyspace.com/ravensperchpress

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Twitter: Hadley Finchtwitter.com/tribeofblondes

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LinkedInUse Groups & Service Provider List

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Podcast Interview -Marilyn Meredithblogtalkradio.com/search/murder-mystery

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You Tubeyoutube.com/watch?v=fairXjgJY6o

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Make Strategic Choices• What are you

trying to do?– Sell books

– Teach classes

– Set up book signings

– Get free-lance jobs

– Become rich & famous

• Who are you marketing to?– Agents - who?

– Bookstores - which?

– Reviewers - who?

– Readers - who?

– Editors - which?

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Plan First• See what other writers do

• Figure out your budget

• Set up Web site or blog

• Add-on social networking sites– free but time-consuming – limit to 1-2 based on audience

• How much marketing time are you willing to spend? Be honest.

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Absolute Musts!• Must have own domain name

• At least 1-page “business card” site and/or blog

• Blogs vs. Web Sites– blogs are easier to create, change content, maintain– blogs have fewer features than Web sites– blogs are less expensive - often free– blogs - need to post at least weekly – readers usually expect blogs to be intereactive

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Start With A Good Name ©cartoonbank.com

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Web Site by Name:SuzyMcKeeCharnas.com

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Blog - Suzy McKee Charnas suzych.livejournal.com

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Web Site - Anne Hillermanannehillerman.com

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Blog - Anne Hillerman blog.annehillerman.com

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Web Site – Patricia Santanapatriciasantana.net

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Web Site – Paula Moorenamed for book: cricketintheweb.com

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eCommerce Options• Sell on your own site or blog

• Sell on social networking sites with PayPal

• Sell on other 3rd party sites– e.g. newmexicocreates.org

• Sell on self-publishing sites– e.g. booksurge.com, scribd.com, smashwords.com

• Become an affiliate of Amazon, Barnes & Noble, Borders, etc.

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Conversion Funnel

• Only 5% who see your name, visit site

• Only 2-4% of visitors buy

Anonymous Visitors

Prospects

Qualified Leads

Customers

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doshdosh.com/how-to-create-product-websites-that-people-love

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Post on Writing Blogssouthwestauthorsguild.com

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Submit to Review Sitesbookpleasures.com/websitepublisher

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Social Bookmarking for Booksshelfari.com

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Podcast Interviewssantaferadiocafe.org/podcasts

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Read on a Podcastdimestories.org/live-events/albuquerque

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YouTubeyoutube.com/watch?v=Ku-yFhXld7A

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Videocast Leslie Marmon Silko lib.asu.edu/librarychannel/2009/12/14/ep102_silko

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Give a Video Reading meettheauthor.com/home.html

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Meetup.com

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New Book Toolbook.grader.com/about

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Joan Leslie Woodruff - Web Site

joanlesliewoodruff.com

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Joan Leslie Woodruff - Blog joaniewoodruff.blogspot.com

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Joan Leslie Woodruff - Facebookfacebook.com/joanwoodruff

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Joan Leslie Woodruff - MySpacemyspace.com/joanlesliewoodruff

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Resources• watermelonweb.com/marketingresources.htm

• contact: books@watermelonweb.com 505-344-4230

• newmexicocreates.org/press.php?id=6

• newmexicocreates.org/category.php?id=66&sub_id=455