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1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Watermelon Mountain Web Marketing www.watermelonweb.com [email protected] 4614 Sixth St. NW Albuquerque, NM 87107 505-344-4230 Slides at: watermelonweb.com/marketingresources.htm Marketing Your Writing Online

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Page 1: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

1

New Mexico Women Authors’ Book FestivalSanta Fe, NM October 2, 1010

Jan Zimmerman, AuthorWeb Marketing for Dummies

Social Media Marketing All-in-One for DummiesWatermelon Mountain Web Marketing

www.watermelonweb.com [email protected]

4614 Sixth St. NW Albuquerque, NM 87107 505-344-4230

Slides at: watermelonweb.com/marketingresources.htm

© 2010 Watermelon Mountain Web Marketing

Marketing Your Writing Online

Page 2: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 2© 2010 Watermelon Mountain Web Marketing 2

What You’ll Learn• What is Social Networking

• What Social Networking Methods Are Best for You

• Why You Need a Blog or Web Site– Search engine optimization– Hub for other online marketing

Page 3: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 3

Social Networking Opportunities

• Book Communities & Blogs (by genre & audience) for writers, reviewers, readers, book clubs, fans

• Facebook - profile/group based on market/genre• Myspace - group based on market/genre• Twitter - announcements, events• LinkedIn - writing assignments, job search• Podcasts - audio readings, interviews• YouTube - video readings, interviews

Page 4: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 4

Writing Community:themysteryreader.com

Page 5: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 5

Writing Community:Readsouthwest.com

Page 6: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 6

Writing Community:ning.com

Page 7: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 7

FaceBook - Sallie Binghamfacebook.com/people/salliebingham#!/profile.php?id=683452931&ref=ts

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Page 8: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 88

MySpace.com - Alissa Hallmyspace.com/ravensperchpress

Page 9: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 9

Twitter: Hadley Finchtwitter.com/tribeofblondes

Page 10: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 10

LinkedInUse Groups & Service Provider List

10

Page 11: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 11

Podcast Interview -Marilyn Meredithblogtalkradio.com/search/murder-mystery

Page 12: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 12

You Tubeyoutube.com/watch?v=fairXjgJY6o

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Page 13: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 1313

Make Strategic Choices• What are you

trying to do?– Sell books

– Teach classes

– Set up book signings

– Get free-lance jobs

– Become rich & famous

• Who are you marketing to?– Agents - who?

– Bookstores - which?

– Reviewers - who?

– Readers - who?

– Editors - which?

Page 14: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 1414

Plan First• See what other writers do

• Figure out your budget

• Set up Web site or blog

• Add-on social networking sites– free but time-consuming – limit to 1-2 based on audience

• How much marketing time are you willing to spend? Be honest.

Page 15: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 1515

Absolute Musts!• Must have own domain name

• At least 1-page “business card” site and/or blog

• Blogs vs. Web Sites– blogs are easier to create, change content, maintain– blogs have fewer features than Web sites– blogs are less expensive - often free– blogs - need to post at least weekly – readers usually expect blogs to be intereactive

Page 16: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 1616

Start With A Good Name ©cartoonbank.com

Page 17: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 17

Web Site by Name:SuzyMcKeeCharnas.com

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Page 18: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 18

Blog - Suzy McKee Charnas suzych.livejournal.com

Page 19: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 19

Web Site - Anne Hillermanannehillerman.com

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Page 20: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 20

Blog - Anne Hillerman blog.annehillerman.com

Page 21: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 21

Web Site – Patricia Santanapatriciasantana.net

Page 22: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 22

Web Site – Paula Moorenamed for book: cricketintheweb.com

Page 23: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 23

eCommerce Options• Sell on your own site or blog

• Sell on social networking sites with PayPal

• Sell on other 3rd party sites– e.g. newmexicocreates.org

• Sell on self-publishing sites– e.g. booksurge.com, scribd.com, smashwords.com

• Become an affiliate of Amazon, Barnes & Noble, Borders, etc.

Page 24: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 2424

Conversion Funnel

• Only 5% who see your name, visit site

• Only 2-4% of visitors buy

Anonymous Visitors

Prospects

Qualified Leads

Customers

Page 25: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 25

doshdosh.com/how-to-create-product-websites-that-people-love

Page 26: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 2626

Post on Writing Blogssouthwestauthorsguild.com

Page 27: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 2727

Submit to Review Sitesbookpleasures.com/websitepublisher

Page 28: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 28

Social Bookmarking for Booksshelfari.com

Page 29: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 29

Podcast Interviewssantaferadiocafe.org/podcasts

Page 30: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 3030

Read on a Podcastdimestories.org/live-events/albuquerque

Page 31: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 31

YouTubeyoutube.com/watch?v=Ku-yFhXld7A

Page 32: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 32

Videocast Leslie Marmon Silko lib.asu.edu/librarychannel/2009/12/14/ep102_silko

Page 33: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 3333

Give a Video Reading meettheauthor.com/home.html

Page 34: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 34

Meetup.com

Page 35: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 35

New Book Toolbook.grader.com/about

Page 36: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 36

Joan Leslie Woodruff - Web Site

joanlesliewoodruff.com

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Page 37: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 37

Joan Leslie Woodruff - Blog joaniewoodruff.blogspot.com

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Page 38: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 38

Joan Leslie Woodruff - Facebookfacebook.com/joanwoodruff

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Page 39: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 39

Joan Leslie Woodruff - MySpacemyspace.com/joanlesliewoodruff

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Page 40: 1 New Mexico Women Authors’ Book Festival Santa Fe, NM October 2, 1010 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One

© 2010 Watermelon Mountain Web Marketing 40

Resources• watermelonweb.com/marketingresources.htm

• contact: [email protected] 505-344-4230

• newmexicocreates.org/press.php?id=6

• newmexicocreates.org/category.php?id=66&sub_id=455


American Business Women’s Association October 23, 2014 Albuquerque, NM © 2014 Watermelon Mountain Web Marketing 1 Jan Zimmerman, Author Web Marketing for

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