1 impact 2011 – an executive overview january 6 th, 2011
Post on 28-Dec-2015
220 Views
Preview:
TRANSCRIPT
1
Impact 2011 – An Executive OverviewImpact 2011 – An Executive Overview
January 6January 6thth,, 2011 2011
2
Executive Summary
Program and Tracks
Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
Agenda
3
• With over 6,600 attendees expected – this is the all-in-one conference for Business and IT leaders to learn, network and get access to the best experts in the industry
• An extensive Technology Program offering over 500 sessions that includes a wide array of implementation success stories, developer education, lectures, workshops, hands-on labs, and networking opportunities
• A Forbes sponsored Business Leadership Forum that will offer over 40 sessions for the LOB executive that focuses on the business value and implications of new technology opportunities and leadership development
• A state of the art Product Technology Center offering open labs, Meet the Experts sessions and product demos integrating networking, hands-on training and other social learning into a single program
• A world class Solution Showcase Center featuring over 130 business partner and IBM exhibitors demoing the latest technology
• A dedicated Business Partner Summit focusing on strengthening the IBM partner relationship and enabling over 1,000 business partners on our strategy and rich portfolio
• A dedicated Industry Zone in the EXPO plus targeted sessions by industry featuring best practices and specialized demos along with the collective experience of 300+ industry leading experts on site
• More than 300+ customer, analyst and thought leader speakers available to share their insights and experience
April 10April 10thth – 15 – 15thth
Venetian Hotel, Las VegasVenetian Hotel, Las Vegas
4
A Powerful integrated cross-IBM conferenceA Powerful integrated cross-IBM conference Spotlight upcoming IBM Centennial – showcasing IBM’s transformation and
how IBM is creating new markets and compelling clients to take action
Feature cross-IBM solutions and provide an excellent forum for demand generation and deal progression for SWG, GTS, STG and S&D
Reinforce the Smarter Planet agenda and IBM Software story
Taking Impact 2011 to the next level of Success
Enhanced Content to target a Broader AudienceEnhanced Content to target a Broader Audience Sterling Customer Connect event integrated into Impact’s curriculum with over 30 Sterling sessions in the
Technical & Business Program plus networking lounge, client advisory council, etc
Major focus on Cloud with a Mini-Main Tent on Day Two led by Robert LeBlanc plus 35 Cloud sessions in the Tech & Business Program, a dedicated Cloud “hands-on lab” at the PTC and a Cloud zone at the EXPO
A new dedicated Marketing Track in the Business Program for marketing professionals who support marketing functions. Expanding the track to include sessions for Unica, Sterling and Coremetrics
A new Cross Channel Commerce & Exceptional Web Experience track featuring sessions on how to deliver more personalized web experiences plus end-to-end cross-channel commerce capabilities
Showcase IBM’s deep industry expertise with over 300 industry leading experts on-site, industry sessions, roundtables, networking reception plus a dedicated Industry Zone on the Solution Showcase floor
A new developer unconference to encourage more active participation from the developer community to build a strong awareness and loyalty for WebSphere offerings
Bigger and Better Solution ShowcaseBigger and Better Solution Showcase Extra 6,000 sq ft for a total of 29,000 sq ft - hosting 79 BP sponsors and 45 IBM peds More networking opportunities with BP Café, Industry Lounge & Business Agility lounge on EXPO floor
5
Address the LOB NEED
To thrive in a highly complex and uncertain market, Business Leaders today need to know how technology can elevate, expand and enhance their business performance and results.
Business Leaders are increasingly turning to technology to navigate complexity and stay ahead in the market – but where do they begin and how do they start?
Designed to Deliver Value to the LOB Audience
Deliver a Powerful LOB EVENT
Bring together business leaders from around the world to examine the changing nature of our markets and industries while exploring opportunities for driving new growth and delivering results.
Deliver an all-in-one conference where business and IT leaders together discover how interconnecting business strategies and IT technologies are changing the way the world works and creating new opportunities and markets.
A two-day Business Program sponsored by Forbes which includes 40 sessions that explore leading tech-enabled trends and discussions on how to increase business efficiency and strategies that rapidly tap into new markets, boost revenue and decrease costs.
Showcase IBM and Clients delivering quantifiable business value and outcomes while spotlighting influential thought leaders and business leading academics at the conference.
A world-class event that articulates how business leaders can leverage technology to A world-class event that articulates how business leaders can leverage technology to transform their business for increased growth and better business outcomestransform their business for increased growth and better business outcomes
6
Address the Technical NEED
Apply and leverage proven methodologies from technical experts and discover the best practices and patterns of successful users to achieve higher ROI and IT efficiencies for a wide range of technical investments that include WebSphere, SOA, BPM and Cloud technologies
Designed to Deliver Value to the TechnicalTechnical Audience
Deliver a Powerful Technical EVENT A year’s worth of the best technical education in just one week with on-site
certifications
Preview to the latest news about new product information and technology advancements
Access to a wide range of Top Level IT Architects, Distinguished Engineers and IBM Fellows plus customers and business partners
Product Technology Center offering practitioner sessions with self-paced labs, Meet the Experts opportunities, plus the opportunity to give feedback to Product Managers on key functionalities needed
In-depth “Mentoring Labs” that include drill downs in to technology features, deployment practices, optimization, etc.
Education on roadmaps and patterns to maximize and accelerate IT success
A world-class event that articulates how technical leaders can leverage technology to A world-class event that articulates how technical leaders can leverage technology to transform their business for increased growth and better business outcomestransform their business for increased growth and better business outcomes
7
Dedicated sessions by Industry
Feature six priority industries:
– (1) Banking & Financial Markets (2) Insurance (3) Retail (4) Government (5) Healthcare (6) Telco
Each priority industry will have:
– One opening session, followed by two leadership exchange sessions in the Business Program
Over 45 sessions in the Technical Program focusing on implementation success stories by industry
Highlight customer speakers from across all industries worldwide in both programs
Attendees can build their agenda roadmaps by industry
Industry Zone on the Solution Showcase Floor
IBM Industry expertise showcased in the Industry Zone with six IBM-led demo peds
Interactive industry scenarios told from the business perspective demonstrating IBM’s value
An industry lounge on the showcase floor for further on-site networking
Spotlight on Business Partners demoing their alignment to IBM’s industry mission
Industry Executive Roundtables and Lounges
Seven client invitation only Executive Hosted Roundtables
Hosted by S&D, GBS, and SWG
Industry Networking Reception
An elegant exclusive private reception for further networking
Key Objectives Demonstrate the breadth and depth of IBM’s industry expertise Create a unique opportunity for business and technical leaders to come together and share their growth
and transformation success stories within their respective industry
Designed to Deliver Value by IndustryIndustry
8
Define a Strong Cloud Presence at Impact 2011
Program and EXPO Content • Day 3 main tent – “Enterprise Mobile, Cloud and Virtualization Revolutionize the Application Lifecycle” • 35 plus Cloud sessions in the Technology and Business Program• Dedicated Cloud “hands-on labs” at the Product Technology Center • Product Technology Center will host Cloud-specific Meet the Experts and Demonstrations • Inner Circle sessions (had 9 sessions and 2 private Cloud workshops at Impact 2010)• Dedicated Cloud Zone on EXPO – with 8 plus peds
IBM Business Partners• IBM Business Partners featuring Cloud solutions (we had 16 Cloud BPs at Impact 2010)• A two hour Cloud Workshop for Partners at the BP Summit on Sunday, April 10 th
• "Cloud Ready" awards to Business Partners, highlighting unique customer cloud implementations
Deliver a Compelling Cloud Agenda • Propose a “Spend a day in the cloud” on Day 2 (Tue, April 12th)• Provide an opportunity for attendees to get the latest education on
IBM’s overall cloud computing capabilities which enables them to assess their cloud readiness, develop adoption strategies and identify business entry points
Cloud Mini Main Tent• Cloud Mini-Main Tent on Tuesday morning following the General Session on Day Two• Topic: IBM Private Cloud launch, highlighting IBM pureScale Application System• IBM executive speaker - Robert LeBlanc plus client speaker TBD
9
Objective Drive developer audience to attend Impact 2011 Build stronger awareness, preference and loyalty for WebSphere offerings Deliver technical content and assets
Why an Unconference? Preferred format recommended by RedMonk, IBM developerWorks team members, IBM WebSphere
architects and developers, WebSphere evangelist team Unconferences are offered at top technical conferences Encourages more active participation by all attendees and increases peer-to-peer learning
Recommended Format Wiki used to provide method for attendees to sign up and suggest topics for discussion Sessions posted on white board at Impact with some scheduled sessions and some open grid slots Attendees vote throughout conference and top sessions are assigned the available rooms Attendees utilize Social Media outlets to post their thoughts and pictures
Promotions Interactive promotions that extend from the GWC to newsletters, through other brand User Conferences
plus viral video clips Target email reach to core developer audience leveraging Tech Sales, GWC and developerWorks lists Marketing flyers – Top Five Reasons Developers must attend Impact 2011 On site promotions with t-shirts and signs Tweet-ups and polls on GWC
Developer Unconference
1010
Sterling Commerce at Impact 2011
High-Level Overview
Invite Sterling Customer as Keynote Speaker in Main Tent
Customer & Partner Luncheon followed by Sterling “Mini-Main” Tent
VIP customers included in Sunday Golf Outing
Dedicated Networking Lounge for Sterling Customers and Partners
Sterling Customers to participate in Industry Roundtables and Evening Reception
Sterling to hold Customer Advisory Council on Thursday
Sterling to participate in Press and Analyst Events
Break out Sessions - include 30+ Sterling Sessions in curriculum
Dedicated Pedestals for Sterling in Impact Solution Center
Sterling to participate in the Product Technology Center
Sterling Partners will participate in BP Summit and Sponsorship Packages
Expo Floor: expect roughly 1/3 of partners to sponsor due to overlap
Sterling Execs will participate in Exec 1:1 Meetings
Customer/Partner Attendance: estimated at ~ 300 (40% of 2010 attendance)
10
11
5:00 – 8:00pm
Sol. Center Reception
Sunday, April 10 Monday, April 11 Tuesday, April 12 Wednesday, April 13 Thursday, April 14 Friday, April 15
SOLUTION CENTER
11:00-4:00PM
Registration Opens
Business Partner Summit
10:30-5pm
11:45AMConference Ends
Breakout Sessions
Analyst & Press Events
Opening Session8:15-10:15am
7:00PM-11PM Inner Circle
Special Event
Product Tech Ctr. 10:30-5:30pm
Product Tech Ctr. 9:00-5:00pm
Product Tech Ctr. 9:00-5:00pm
Product Tech Ctr. 9:00-5:00pm
Product Tech Ctr. 9:00-11:00am
SOLUTION CENTER
11:00-4:00PM
SOLUTION CENTER
11:00-2:00PM
General Session
8:30-10:00am
General Session
8:30-10:00am
5:30 – 8:00pm Sol. Center
Reception
7:00PM- 10PM Special Event
OPEN Evening
Forbes BusinessMini Main Tent10:45 – 12PM
SterlingMini Main Tent2:00 – 3:30PM
CloudMini Main Tent10:45 – 12PM
Impact 2011 Conference Agenda at a Glance
12
Day One Day Two Day Three
Transform for Growth Proven Roadmaps to Business Agility Take your Applications to the Edge
IBM Speakers
Jon Iwata, Marie Wieck, Nancy Pearson
IBM Speakers
Steve Mills, Frank Kern, Phil Gilbert
IBM Speakers
Content Focus• Content will focus on business transformation
and how organizations can adapt and respond across their dynamic business networks to unpredictable markets and continue to optimize for growth.
• Highlight key announcements and carry Smarter Planet, Business Agility, Dynamic Business Network, and messaging of the “cake” capabilities
Content Focus• Day 2 content focus will be on sharing the
journey customers have taken, the prescriptive approach they've adopted to achieve agility, and detailed best practices that have made them industry leaders
• Real-world, step-by-step successes and challenges will be shared featuring actual roadmaps clients have followed to achieve deployment success and growth
Content Focus• Focus on the technologies that enable applications to run
on the infrastructure’s edge. enabling faster, more efficient execution with more flexibility across dynamic business networks of suppliers, partners, and customers.
• This discussion will explain how IT builds the bridge that empowers better business outcomes.
General Session Overview at a Glance
Rob High, Jerry Cuomo, Dan Wolfson, Beth Smith, Grady Booch
Talent / External Speakers Talent / External Speakers Talent / External Speakers
Comedian: Larry Miller
Customer panel: LOB/IT from 1-2 companiesCustomer multi-media video: interviews w/ LOB/IT/CMO from customer organization/sPotential customers: Travelers, Verizon, Bank NY Mellon, Santander, National Marrow Program, Wells Fargo, United Health Group, Aviva, HSBC
Customers CustomersCustomers
SAT MexicoChildren’s HospitalCaterpillar ESPN
Geoffrey Moore: A Silicon Valley based high technology consultant and author. Best known for his book Crossing the Chasm
Katie Linendoll: An Emmy winning TV host focusing on new technologies
1313
Forbes Mini Main Tent
Rich Karlgaard, Publisher, Forbes
Role: Mini Main Tent Speaker
Quentin Hardy, National Editor, Forbes
Role: Mixed Panel Moderator
DAY/TIME: Monday, April 11, 10:45 – 12PM LOCATION: Level 5, Ballroom C/D
Confirmed Confirmed
Panel Participants: TBD (Suggestions below)
Link to Forbes Web page
Analyst Client (to be decided)
IBM ExecBusiness Partner (Ascendant Technology)
Business Program theme: How do companies achieve both growth and high margins in a hyper-competitive economy?
• Today's economy has shifted from the Great Recession to the Great Restructuring
• Companies have cut and trimmed about all they can
• They are now focused on the increasing their sales and market share without sacrificing profit margins
Quentin Hardy will lead the panel to discuss the following themes:
Kick off Forbes Business Leadership Forum
• Age of Hyperpersonlization• Empowering Your Allies• Market Relationships, Not
Products• Big Trends for the Corporation
Recommendation: Christine Spivey Overby 1) BIO: 2) VIDEO
Objective
Recommendation Bruce Anderson, GM of Electronics
1) VIDEO 2) VIDEO
14
Executive Summary
Program and Tracks
Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
Agenda
15
The Premier IBM Conference for Changing the Way Business & IT Leaders WorkThe Premier IBM Conference for Changing the Way Business & IT Leaders Work
Optimize for Growth.Optimize for Growth. Deliver ResultsDeliver Results
Impact 2011 Program Objectives
Generate leads, develop new business, network with peers and clients.
A compelling insightful agenda for both the IT and LOB attendees
Align content with customer and business partner education and training
requirements in addition to market relevant topics
Focus on cross-IBM content to reinforce IBM transformation’s story
Showcase our industry expertise in alignment to Smarter Planet
Enable attendees to build their customized agenda and with several roadmap
options by either technology suite, industry, product category or by role
Continued emphasis on clients presenting to clients - More than 300+
customer, analyst and thought leader speakers available to share their insights
and experience
Increased focus on the Marketing Professional and highlighting IBM’s CMO
Initiative at Impact
16
Technology Program
Tracks
Application Infrastructure
Application Development
Connectivity and Integration
Smart SOA
BPM and Decision Management
Cross-Channel Commerce and Exceptional Web Experience
Implementing Industry Solutions for Improved ROI
Forbes Business Leadership Forum
Tracks Business Innovation and
Technology Outlook Key Strategies for New Growth
– Reengineer the Customer Experience
– Increase Operational Agility and Dexterity
Mastering the Art of Leadership: Skills to get Ahead
Bringing Science to the Art of Marketing
Drive Business Growth and Optimize Results for your Industry
Virtual Curriculum / Roadmaps
Roadmaps Cloud Sterling Commerce Business & IT Alignment
Roadmaps Industry Specific Product Specific Business Analytics
Roadmaps By Role Workload Optimization System z Appliances
Program Structure for Impact 2011
Two Day Business Program &Two-Day
Pass ($950)
Sterling Commerce content in 30+
dedicated sessions
World-class technology and
business leaders
A new track targeting Marketing
Professionals
Build your agenda by role, industry or specialty area
17
Forbes Business Leadership Forum
TRACKS
Business Innovation and Technology Outlook
Key Strategies for New Growth
Mastering the Art of Leadership: Skills to get Ahead
Bringing Science to the Art of Marketing
Sub-tracks• Potential Topics
Kickoff: Big Trends for the Corporation
Invention Everywhere Key Data in Fast Decision
Making Top Tech-Enabled
Business Trends & Their Organizational Impacts
Deep Dive: Increase Your Ability to Get and Keep More Customers
Industry Experimental: What Do Healthcare, Retail, Banking, Insurance and Government Have to Look Forward to?
Innovation Spotlight: Extending Your Business Network Beyond the Enterprise
Blue Sky Panel: Visionaries Share How Complexity is the Mother of Innovation in Their Organizations
Sub-Track: Reengineer the Customer Experience
-- Understanding Your Customers
-- Reaching Your Customers-- Co-creating With Your
Customers-- Pleasantly Surprising Your
Customers-- The Age of
HyperpersonalizationSub-Track: Increase
Operational Agility & Dexterity
-- Kickoff: Turn Your Organization into a Laboratory
-- Simplify Processes-- Manage Complexity-- Increase Decision-Making
Speed and Flexibility-- Pilot a Porous, Networked
Organization-- Empowering Your Allies-- Sterling Commerce sessions
Building Creative Leadership
Creativity In Leadership & Partnerships
Innovation and Retention Management in a World of
Open Roles Inspiring Performance. Managing in a Connected
World Understanding Success,
Decision Making & Trends Collaborating and Strategy
• Kickoff: Bringing Science to the Art of Marketing
• Marketing Campaign Excellence• Consistent Brand & Customer
Experience• Optimized Marketing Processes• Deep Customer Insight• Market Relationships, Not Products• “Grow Your Business Through B2B
and B2C e-Commerce”• “Leverage e-Commerce to Reach
New Markets”• Customer Session with Analyst
TargetAudience
• CEO / President• CFO• CIO• Business Architect• Business Analyst• Consultant• LOB Executive• LOB Manager
• CEO / President• CFO• CIO• Business Analyst• Consultant• LOB Executive• LOB Manager
• CEO / President• CFO• CIO• Business Analyst• Consultant• LOB Executive• LOB Manager
• CEO / President• CMO• COO• Manager / Director / VP of
- Interactive Marketing- Online Marketing / eMarketing - Database Marketing / CRM- Email Marketing - Marketing Operations- Direct Marketing
18
Technology Program
18
TRACKS
Application Development Application Infrastructure
Business Process Management and Decision
ManagementConnectivity and
Integration
Sub-tracks• Potential Topics
Development Tools• Rational Tools for
development and problem determination
• WebSphere sMash• Eclipse• Cloud developmentJava Development andProgramming Models• Java EE, including latest on
JPA and EJB• OSGi• SCA• Open SourceWeb 2.0 • Rich Internet Application
Development• Dojo, AJAX• JAX-RS• REST
WebSphere ApplicationServer Infrastructure: • Latest information on WAS • Best practices • Problem Determination • Migration Security & Management• WebSphere Security including
SSO• Infrastructure Hardening• Tivoli Security Software CICS • CICS Tools• Systems Management &
Administration• Web 2.0 SupportCloud Computing, Virtualization& Performance• Private or hybrid clouds• Virtualization• Extreme Transaction Processing
(XTP)• Performance tuning and
best practices
BPM: From Projects to Programs • How to model, simulate,
execute, rapidly change, monitor and optimize core business processes throughout the process lifecycle.
Decision Management• BRMS• Event Processing• AnalyticsBPM Infrastructure • Administration WPS, WLE• Deployment, optimization,
migration WPS, WLE• Security and Performance
best practices WPS, WLE
Messaging Infrastructure• Universal Messaging
administration, deployment, optimization, security and problem determination
• Managed file transfer• Pub/SubEnterprise Integration • ESB • Service Federation• Application integrationB2B Integration • Integration patterns• Integration technology• Security
TargetAudience
• Application Programmers• Software Engineers• Web Designers • Enterprise Architects • System Integrators Server-
side and Web • Application developers• Software Developers
• Software Engineers• IT Project Managers • Software Engineers • Infrastructure Managers• Operations Managers • System Administrators • IT Consultants
• Business Analysts • LOB Execs • Architects • System Integrators • Infrastructure Managers
• Architects • IT Consultants• Software Developers • Infrastructure Managers• IT Executives • Systems Integrators
19
19
TRACKS
Smart SOACross-Channel Commerce & Exceptional Web Experience
Implementing Industry Solutions for Improved ROI
Sub-tracks• Potential Topics
SOA Principles and Practices• Methodologies and patterns in design and
development of SOA• Process IntegritySOA Governance • IBM’s SOA Governance strategy • SOA Policy Management Capabilities. • Service level management • Managing complex organizational change.SOA in Action • Real world examples from clients,
business partners and the IBM community
Cross-Channel Commerce• WebSphere Commerce• Sterling Order Management and Fulfillment • B2C, B2B and extended business models • The latest in web, mobile, and social
technologiesDelivering Exceptional Web Experiences • WebSphere Portal and the IBM Customer
Experience Suite• Content management• Cloud Services• Enterprise portal framework,• Social and real-time communication• Personalization & Search• Marketing tools• Mobile device support• Real-time analytics
Banking and Financial Markets
Communications Service Providers
Energy & Utilities
Government
Healthcare & Life Sciences
High Tech & Manufacturing Industries
Insurance
Retail, Consumer Products
Travel & Transportation• Unique industry solutions for all the
above
TargetAudience
• IT Executives • Enterprise Architects • IT Executives • LOB Execs• IT Consultants • IT Project Manager • System Integrators
• Enterprise Architects• Architects• IT Executives • Web Designers • Business Analysts • LOB Execs
• IT Executives • Solution / Software Architects • Software Designer & Developers• LOB Executives
Technology Program (cont’d)
20
Executive Summary
Program and Tracks
Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
Agenda
2121
Impact 2011 Targets & GEO Splits
Impact 2011 Target Registrations
(7% Increase YTY)
Customers
Customers 1,850
Inner Circle 475
Total Customers 2,325
Partners 1,045
Press 70
Analysts 60
Total Registrations (Non-IBM)
3,500
IBM & Other 3,100
Total Registrations 6,600*
*Reflects 7% increase in total registrations YTY.
GEO% of Total
Customer/Partner Registrations
Latin America and South America
250 7.43%
North America 2505 74.32%
CEEMEA 108 3.19%
NE 230 6.82%
SW 114 3.39%
AP & Japan 163 4.85%
Total Customers & Partners
3,370
IOT 2010 Target
2010 Actuals
2011 Target SW NE CEEMEA NA LA & SA AP/Japan
Total Customers 1,830 2,173 2,325 79 159 75 1,728 172 112
IT 1,430 1,649 1,765 59 53 56 1296 129 102
LOB (25%) 400 524 560 20 18 19 433 44 34
Total Business Partners
750 963 1,045 35 71 33 777 78 51
Total Customers + BPs
2,580 3,136 3,370 114 230 108 2,505 250 16321
2222
Sales & Cross Brand Targets Segment Exec Sponsor Target Comments
AIM Richard Smith 1590 IMT Sales Leaders NA: Abiy Yeshitla LA: Carlos Camilion SW: Enrico Cereda Japan: David Bate AP: Katrina Troughton CEE: Randolph Moore MENA: Saba Kamal NE: Frank Luksic
Inner Circle Betsy Matthews 475
Sterling Joel ReedCarolyn Lane
290 Committed to 260 customers & 30 BP’s
Partners Dave Wilson 1,015 Excludes 30 BPs (Sterling BP target)
Industry Solutions (Commerce, Unica, Coremetrics)
John Soyring N/A Will support overall WS target R.Smith is driving
AIM Support & Services
Ed Harbour N/A
ILOG Pierre Harren N/A
Lombardi Rod Favaron Alan Godfrey
N/A
Cast Iron Lisa DeanMichael Muhlfelder
N/A
GBS (AIM) Doug Hunt N/A
S&D Sector Sector GMs N/A Support industry targets & promote registrations
Customers & Partners
3,370
22
2011 Target Percent
Services & IT 232 10%
Financial Services Sector (FSS) 41%
Banking 325 14%
Financial Markets 186 8%
Insurance 442 19%
Public Sector 21%
Government 186 8%
Healthcare & Life Sciences 256 11%
Education 46 2%
Distribution Sector 15%
Retail 209 9%
Consumer Products 46 2%
Travel & Transportation 93 4%
Communications Sector 8%
Telecommunications 116 5%
Energy & Utilities 46 2%
Media & Entertainment 23 1%
Industrial Sector 5%
Aerospace & Defense 46 2%
Automotive 23 1%
Chemicals & Petroleum 4 0.35%
Electronics 23 1%
Industrial Products 23 1%
Total Customers 2,325 100%
23
IOT 2010 Target 2010 Actuals
2011 Target SW NE CEEMEA NA LA AP/Japan
Total Customers 1,830 2,173 2,325 79 159 75 1,728 172 112
IT 1,430 1,649 1,765 59 53 56 1296 129 102
LOB (25%) 400 524 560 20 18 19 433 44 34
Total Business Partners 750 963 1,045 35 71 33 777 78 51
Total Customers + BPs 2,580 3,136 3,370 114 230 108 2,505 250 163
GEO Targets by LOB and Technical Audience
• At Impact 2010 – we enhanced expanded our curriculum and included a new Business Program
• The change in program structure attracted a 200% increase in LOB attendance from 2009 to 2010
• LOB attendance to Impact 2010 represented 24% of our client attendance
• For Impact 2011 – we plan to continue attract 25% LOB audience to our event
Impact 2010 delivered the strongest results to date
Achieving $225.3M VLRC – against a target of $182M VLR
118% of target and a 44% increase YTY.
40% of the opportunities identified were “net new”
24
Executive Summary
Program and Tracks
Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
Agenda
25
Web / Social Media Communications Audience Generation
Dec Dec 3rd Impact site refresh Dec 10th - 4Q Website refresh with Keynote speakers Forbes - Create landing pages on Forbes.com and
Impact site Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities
Newsletters – See above GWC - Save the Date Email Call for speakers BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters Chapter 2 & 3 Msg Guide
CIO Flyer Customizable Flyer Template Touch 1 Email – IT & LOB Customer Speaker Webcast Alumni OTM Call for speakers Marketing Buddy Early bird postcard
Jan Jan 7th – Call for Speakers closes Jan 21st Website Refresh Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities
Newsletters – See above BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters
Business Tri-Fold Touch 2 &3 Email IT & LOB Chapter 2 Msg Guide Forbes -Video teaser for Impact 2011 Marketing Buddy Touch 2 email
Feb Early Bird expires Feb 14th – 1Q Website refresh with Agenda Builder on
Impact site Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities
Newsletters – See above Acquisitions – monthly emails BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters
Touch 4 Email – IT & LOB Marketing Buddy Touch 3 email LOB Webcast Acquisitions Webcast
Mar March 4th – 2Q Website refresh with final speakers, sessions, etc on Impact site
Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities
Newsletters – See above BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters
Touch 4 & 5 Email – IT & LOB GWC - Impact promotion during webcast Marketing Buddy
Apr Daily website updates Post-event messaging, presentations Twitter, Blog, YouTube, LinkedIn, Social @ Impact BP Twitter Forbes - Social media activities
Newsletters – See above Impact results notes BP Monthly email / Newsletter / Twitter Forbes - Monthly email, banners, newsletter ad Acquisitions - Monthly email, newsletter GWC Newsletters
Marketing Buddy
Audience GenerationAudience Generation
Web/Social MediaWeb/Social Media CommunicationsCommunications
Connecting all efforts to drive registrations
Planned Activities to drive Audience Gen
26
Forbes landing page on IBM.com Email – Save the Date Newsletter ads Impact banners on Forbes.com
Forbes Audience Gen Launched
Blast DateQuantity Delivered Email Subject Line
Unique Opens
Open Rate
Unique Clicks CTR
12/9/2010 348,723IBM Impact 2011: Special Preview Invitation from
Forbes 17,241 5% 966 5.6%
27
Audience Gen Emails: 5-Touch Cadence & Key Message Audience Gen Emails: 5-Touch Cadence & Key Message Each email will be treated as a separate “stream” in UnicaEach email will be treated as a separate “stream” in Unica
Touch 1Dec 13
Touch 2Jan 10
Touch 3Feb 14
Touch 4Mar 7
Touch 5Mar 28
ImpactApr 10-15
Early Bird Ends Feb 18
Holidays
4 Weeks 5 Weeks 3 Weeks 3 Weeks 2 Weeks
IT
IT & LOB
LOB
Impact Social Media Links in All Touches
Early Bird & Call for SpeakersWill Include Rates for
Early BirdStandardEd Packs
2-Day Pass
Call for Speakers Closes Jan 7
Top 5Reasons
For ITTo AttendWill IncludeEarly Bird
Top 5ReasonsFor LOB
To AttendWill IncludeEarly Bird
Early BirdEnds
Will include What’s New for IT,
KeynoteSpeakers &CompaniesAttending
Early BirdEnds
Will include Forbes Details,Keynote
Speakers &CompaniesAttending
Time isRunning Out
Will includeLatest EventInfo for IT,
Agenda Tool &2-Day Pass &
Company Pass
Time isRunning Out
Will includeLatest EventInfo for LOB,
Agenda Tool &2-Day Pass &
Company Pass
ReminderSame Content as
Touch 4 withNew Subject Line
ReminderSame Content as
Touch 4 withNew Subject Line
28
Available Today Design Guidelines Chapter 1 of the Messaging Guide Early Bird Postcard Static Web Banners - Various Sizes Business Card Leave Behind Top Five Reasons to Attend & /ROI Letterhead Template Masters for Symphony & PowerPoint Impact Save the Date PPT Slide Notes Email Signature Template Business Card Early Bird Postcard Customizable Flyer Template Touch 1 email targeted to both IT & Business
Coming Soon 4-Touch Email Stream for IT - (Dec 17 – Mar 11) 4-Touch Email Stream for Business - (Dec 17 – Mar 11) Top 5 for Developers - Nov 30 CIO Flyer - Nov 30 Business Flyer - Nov 30 Business Tri-fold - Jan 10 Post-Event Email Enurture Stream Why Vegas Flyer Tips on Gaining Employer Support to Attend TriFold Brochure for Business CIO Flyer; Business Flyer; Editable Flyer Shell Industry Flyers
Audience Generation Deliverables
Find links to these audience generation assets and more at Impact 2011 XL Site
29
Webcast Audience Generation Plan
LOB WebcastIT VideocastAcquisition Webcasts
Date: Feb 9th
Topic: Sterling, Cast Iron, ILOG/Lombardi will launch a recorded “Sneak peek” webcast to highlight what their content will be at Impact
Speakers: ILOG/Lombardi – Brett Stineman,
and Maria Elavumka Cast Iron – Jaime D’Anna, Ken
Comee Sterling – Carolyn Layne and Joel
Reed Q&A: Felicity Carson
Using Lotus Live (no cost)Will convert to podcastsCall to Action: Register Now
Date: Mid Feb
Topic: Discuss the value of Impact 2011 targeting the IT audience
Speakers: Felicity Carson: High level overview
of Impact, Top 5 reasons to attend & What to expect at the event.
Rob High: 'What's New in' SOA / Connectivity / App Infra / Cloud / BPM. Align technology to tracks/ sessions at Impact.
Guaranteed Regs from On24: 115
IBM team will do further promotions to drive increased registrations
Call to Action: Get IT professionals to register for Impact
Date: Feb 23
Topic: How to Grow your Business in a Market of Continual Change
Speakers:Paul Brunet, VP AIM MarketingQuentin Hardy: National Editor, Forbes
Moderator: Stephanie Stahl, Executive Editor at Information week and Techweb
Duration: 45 Minutes
Registrations: Guarantee 750
Target Audience: Predominately LOB executives
Call to Action: Come to Impact and discover more
30
Marketing professionals from Nancy Pearson’s organization have been paired with First Line Sales Managers in WW Websphere to assist sales in driving
registrations for Impact 2011.
Marketing and Sales Buddy Program
Based on feedback from Impact 2010, Operation Bear Hug and the Marketing Buddy program have been combined into the Marketing and Sales Buddy Program.
Marketing Buddies are responsible for:
– Answering questions that come from sales with the help of the Impact Event team and/or the Frequently Asked Questions document
– Sharing the latest news and updates
– Updating their Sales Buddies on recent promotions
– Program kicked off in November matching 175 Sales Professionals matched with 114 Marketing Professionals.
For more information, please contact Sarah Lee/White Plains/IBM.
31
Executive Summary
Program and Tracks
Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
Agenda
32
32323232323232
Conference Pricing for 2011
Type Price Time Period
Alumni Rate (Clients & BPs’ private offer) $1,750.00 August 30, 2010 – January 7, 2011
Early Bird Rate $1,850.00 October 11, 2010 – February 18, 2011
Standard Rate $2,150.00 February 19, 2011 – April 8, 2011
Business Partner Rate $1,828.00 October 11, 2010 – April 8, 2011
Ed Pack Rate $2,250.00 October 11, 2010 – April 8, 2011
On-site Fee $2,250.00 April 9, 2011 – April 15, 2011
2-Day Pass $950.00 October 11, 2010 – April 15, 2011
Exhibit Only $1,195.00 October 11, 2010 – April 15, 2011
Upgrade Expo to Full Conference Pass $625.00 October 11, 2010 – April 15, 2011
Company Pass Program – (external only)
Premier Level (35 full passes) $50K October 11, 2010 – April 8, 2011
Advantage Level (10 full passes) $14K October 11, 2010 – April 8, 2011
Standard Level (5 passes) $7K October 11, 2010 – April 8, 2011
IBM Country Pass Program – (internal only)
Country Grande (30 full passes) $48.5K October 11, 2010 – April 8, 2011
Country Lite (20 full passes) $32.5K October 11, 2010 – April 8, 2011
Country Extra-Lite (10 full passes) $16.5K October 11, 2010 – April 8, 2011
33
333333333333
Note: Companies that want to purchase five or more full conference passes can receive additional tickets at $1,400/per pass.
Company Pass Program:
Many companies are looking for cost effective ways to bring their Business and IT stakeholders together for annual planning workshops and meetings. The Company Pass program allows your company to host a private planning meeting/workshop, as well as receive best in class BPM, WebSphere & SOA education and certification at IMPACT 2011.
For more information, send an email to impact11@us.ibm.com
More About the Company Pass Program
(#1) Premier Level: $50,000
(35) Full conference passes, private meeting room for one (1) full day at the World Class Venetian Hotel which includes light food & beverages for company attendees. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.
(#2) Advantage Level: $14,000
(10) Full conference passes and private meeting room for half day at the World Class Venetian Hotel. Take advantage of Flight Discounts thru Amex Travel; receive 8% off flights.
(#3) Standard Level: $7,000
(5) Full conference passes plus Flight Discounts thru Amex Travel; receive 8% off flights.
34
34343434343434
IBM Country Pass Program - Internal IBM Offer
Many regions are looking for cost effective ways to bring their sales reps and clients together for annual planning workshops. The IBM Country Pass program allows you and your client to host a private meeting/workshop, as well as receive best in class business and technical education
Target Audience = Internal IBM Teams Target Audience = Internal IBM Teams
*Note: there will be a 10% uplift for ICA Recoveries; Funds will be collected in Q2-11.*Note: there will be a 10% uplift for ICA Recoveries; Funds will be collected in Q2-11.
More About the IBM Country Pass Program
(#1) IBM Country Pass Grande: $48,500*
(30) Full conference passes for your team to allocate to your customers (at least 20) and IBM teams including a private meeting room for 1-full day.
(#2) IBM Country Pass Lite: $32,500*
(20) Full conference passes for your team to allocate to your customers (at least 15) and IBM teams including a private meeting room for 1-full day.
(#3) IBM Country Pass Extra-Lite: $16,500*
(10) Full conference passes for your team to allocate to your customers (at least 7) and IBM teams including a private meeting room for half day.
For more information, send an email to impact11@us.ibm.com
35
Executive Summary
Program and Tracks
Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
Agenda
36
At Impact 2010,..At Impact 2010,..
• Exceeded all targets with over 960 BP’s attending and 67 sponsoring
• BP sponsors generated 5,679 leads compared to 2,664 in 2009 – an increase of 113% YTY
• Over 600 attended the BP Summit – another first !!
• More than 80 BP led sessions and over 20 BP-issued press releases
Impact delivers value to our Business Partner Community
Impact 2011 will deliver new offerings and enhancements for our Partner CommunityImpact 2011 will deliver new offerings and enhancements for our Partner Community
• New turnkey packages include pedestal, signage, lead retrieval scanner, electricity and more
• New IBM sponsored video reference and technical whitepaper for top level sponsors (limited time only)
• New priority scheduling for breakout session for top level sponsors (limited time only)
• New Limited offer...Special IBM Redbook Sponsorship offer for Silver level or above
• New advertising options on Smartsite Kiosks and digital signage
• Enhanced social networking benefits for all sponsorship levels
• Improved networking with Business Partner Café now on the Exhibit Floor
• New Business Partner Impact 2011 Marketing Kit available for BPs to promote Impact to their clients
• Sponsors receive 25% discount on any new order placed with Global WebSphere Community
• BP’s sponsoring other SWG Global conferences in 2011 receive 5% discount on their Impact 2011 sponsorship package*
37
Sponsors Target Closed Gap Closed
Diamond 1 1 0/0 Akamai
Platinum 2* 1 1/1 Miracle
Gold 5 2 3/5 Prolifics / InfoSys
Silver 15 8 7/15
WebLayers/ Oxford Consulting/ System Integration Architects LLC/ Avaya / Perficient / Ultramatics / EmeriCon / Summa
Exhibitor 25 11 14/25
Avada Software / Esri / Genuitec / Novell / OpenLogix Corp / Prosoft Tech Group / Syscom / ASG / REMEDI / Source Evolution* / iSOA Group
zZone 6 4 2/6Trident/ Hostbridge / OpTier / Nastel
Industry Zone 6 2 4/6 Edifecs/CrossView
Affiliate-Cloud & Reg
20(12C + 8R)
2 18/20Cloud: Kaavo/ ZSL/ Affiliate: Princeton Blue
TOTALS 79 31 48/79 31
Diamond Platinum Gold Silver
Exhibitor / Zzone /
Industry ZoneAffiliate
Full Conference Price$102,000 $90,000 $65000 $27,000 $14,000 $9,000
Early Bird Discount$85,000 $74,000 $53,000 $22,000 $11,000 $7,500
# of Packages AvailableSold out Sold out * 3 7 20 18
Key PointsKey Points
• Early Bird Discount requires purchase by January 28, 2011.
• The deadline for applications is March 11, 2011. Applications received after this date are subject to rush charges
• Download the BP sponsorship package at this LINK
Business Partner Sponsorship Pricing
*Stretch Target
38
Impact 2011 Business Partner Summit
Theme: “Partner to Optimize Your Growth”
Morning Session
9:30 AM -11:30 AMUnderstanding the Competitive Landscape
Cool Cloud Cash
(T. Lewis/A. Saydah )
Keynote over Lunch
11:30 AM – 1:00 PM
Speakers: David Wilson, Marie Wieck, Nancy Pearson, Sandy Carter, John Mesberg or equivalent Sterling Exec, Partner Panel
First Afternoon Session
1:45 PM - 2:45 PM
Providing the right BPM
solution for your customer
(K. Reeves)
How to Leverage the IBM Marketing
Machine
(S. Jones/J. Heckaroth)
Smarter Selling for Commerce
(Sterling Session)
(C. White )
Discover the opportunities with
ASL and OEM
(R. Musch/J. Whitehill)
Help your customer’s
Connect to Win with IBM
Connectivity and Integration Solutions
(K Synder/N Blum)
Deliver unprecedented ROI with IBM WebSphere Appliances
(JR. Nelson/A Kumar)
Second Afternoon Session
3:00 PM – 4:00 PM
Optimize your customer’s Application
Infrastructure
(K. Synder/ A. Goldschmidt)
This isn’t your father’s SOA:
(M. Peach)
Smarter Selling for Integration
(Sterling Session)
(C. White )
Help your customers access & Integrate with today’s Hottest
Commercial Applications
(Cast Iron)
Increase the value of BPM with
Decision & Event Mgmt
(K Reeves)
Working with your IBM Sales Teams
to Win: A discussion on the N.California Sales
Pilot
(S. Bickett/D Seward)
Meet w
ith a SM
E
39
Business Partner Award Descriptions
Smart SOA AwardThis award recognizes the IBM Business Partner solution that delivers the best SOA based solution which helps customers create sustainable differentiation, achieve agility and realize business value. Using WebSphere Application Infrastructure and Application Integration products as its foundation, the solution must demonstrate exploitation of IBM’s SOA capabilities to solve traditional business challenges in non-traditional ways.
Business Process Management AwardThis award recognizes the IBM Business Partner solution that utilizes Business Process Management (BPM) to help customers improve their efficiency, flexibility, and control of their key business processes across the enterprise. The solution should also demonstrate how it discovers insights that enable innovation, provides maximum value of business interactions, and optimizes productivity and resources.
Distributor Excellence AwardThe Distributor Excellence Award recognizes High Value-Add Distributors who are leading the charge in building their Business Partners’ ability to leverage IBM SOA and WebSphere software capabilities in creative, leading-edge, exciting ways.
Smarter Decision Management AwardThis award recognizes the IBM Partner solution utilizing IBM WebSphere software component(s) that has enabled customers to achieve new levels of smarter decision management through improved planning and scheduling optimization, high-performance visualization, business events or automated risk- and opportunity-based rule decision systems.
Impact 2011 Cloud AwardThis award recognizes the IBM Partner that exhibits the most innovative solution that either utilizes WebSphere offerings to deliver that solution via the Cloud, or utilizes WebSphere offerings to create a cloud-based solution delivery of behalf of a customer. The solution should demonstrate the value that WebSphere offerings provided in the solution.
Impact 2011 Best of Show AwardThe IMPACT Best of Show Award is specifically for sponsors of the IMPACT Conference – Exhibitor level and above. The award recognizes the best demonstration of a solution that illustrates the unique power of using IBM WebSphere offerings. The solution being demonstrated must be currently offered to customers. Final evaluation takes place at the IMPACT Expo in Las Vegas, Nevada.
40
Executive Summary
Program and Tracks
Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
Agenda
41
How do I get started? How do I get started? www.ibm.com/impact
Click on Call for Speakers
Why be a Speaker at Impact?:Why be a Speaker at Impact?:• All accepted customer speakers will receive a complimentary pass
(a $2,150 value) *
• Networking opportunities with over 6,600 industry experts, press and analysts
• Use of the exclusive, pool-side Client Speaker Cabana for meetings
• Speaker gift to use on site
• A year’s worth of the best technical education in just one week
A great catalyst for Success, is SuccessWhen leveraged correctly -- one success story can serve as
the foundation for others
Focal Point: Karen McCracken (kmccrack@us.ibm.com)
* Unless prohibited by your company or restricted per government entity guidelines
42
Three Easy Steps…
Step 1 – Create a speaker Profile
Step 2 – Add session proposal
Technology (only visible to IBMers)
Inner Circle
Client Submissions
Business Partner Submissions
New questions addedNew questions added • Is your success documented in our client references database? • Would you be willing to participate in a video interview while at Impact to create an
external case study highlighting your success with IBM solutions?• Please provide the name and email of your IBM sales representative.
Step 3 – Stand out from the crowd
• Highlight your success in implementing innovative solutions that drive real business results
Deadline: January 7, 2011
43
Executive Summary
Program and Tracks
Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
Agenda
44
Exhibitor Package for 2011
Total cost = $10,000 Qty. Additional Info.
Turnkey PedestalPhysical ped, lockable cabinet, monitor, power, one DHCP address, stool, waste basket, proof point sign, lead machine.
1 In Solution Center, same configuration as rest of pedestals.
Full Conference Pass 2
Web and/or print presence 1 Basic coverage on web site and via smart site (session listing & abstract, pedestal listing & abstract).
Premier Package for 2011
Price = $25,000 Qty. Additional Info.
Turnkey PedestalPhysical ped, lockable cabinet, monitor, power, one DHCP address, stool, waste basket, proof point sign, lead machine.
1 In Solution Center, same configuration as rest of pedestals.
Full Conference Pass 2
Expo ONLY Pass 2
Break out sessions 2 We anticipate approximately 500+/- sessions in the Technology Program and Forbes Business Leadership Forum.
The 2 break out sessions for this package must be either: Two technical sessions, or One technical session and one business session
The business session MUST cover a topic that fits into the approved program/track structure for the Forbes Business Leadership Forum.
All sessions must comply with published processes / dates.
Web and/or print presence 1 Basic coverage on web site and via smart site (session listing and abstract, pedestal listing and abstract).
Internal Cross-IBM Sponsorship Offerings & Pricing
45
Item Price
Additional Turnkey Pedestal $8,000
Additional Breakout Session (Max of 5)* $5,000
Birds of a Feather $2,000
Ad displayed on Digital Signage $2,000
Co-Sponsor Breakfast $5,000
Hotel Hospitality Suite $5,000
Hotel Door Drop (up to 1,000 rooms) $3,000
*Brands can purchase additional sessions in the Technology Program as part of their sponsorship package. Brands can also participate in the “call for speakers” nomination process.
Additional Cross-IBM Sponsorship Offerings
46
Executive Summary
Program and Tracks
Registration Targets
Audience Generation
Pricing
Business Partners
Call for Speakers
Internal Sponsorships
Closing
Agenda
47
The Global Impact ConferenceGlobal Impact Conference created the most leads,
generated the highest VLR and Win Revenue and achieved the second
lowest cost per lead.
Strong results in 2010 overall: $215.6M VLRC; 118% of target and a 46% increase YTY*
Industry: Financial Sector driving $82.3M
AIM across IMPACT: $134.8M VLRC
It’s the number one eventnumber one event to bring your client for a complete end-to-end experience
Access to the best business and technical education
View and demo the latest technology
Get hands-on training and certification
Network with others in the same industry
Meet the experts in the business and technical field
Impact 2011 is Key to SALES SUCCESSSALES SUCCESS
2011 VLRC 2011 VLRC Target Target
$230M$230M
*As of Sept 2010
48
YOU have a role in the success of Impact!
If you are meeting with a customer…
If you are meeting with a partner…• Call for Speakers ends January 7th
• Offer applicable pricing promotions
• Early bird rate ends February 18th
• Offer the Company Pass Program
• Review the Top 5 Reasons to Attend
• Call for Speakers ends January 7th
• Review the benefits of sponsorship
• Early bird rate for Sponsorships ends
January 28th
• Offer the Company Pass Program
• Review the Top 5 Reasons to Attend
www.ibm.com/impact
49
Five Days focused on Your
Success
570 Technical and Business
Sessions
More than 1,000 IBM Business
Partners
A 93% ‘good to excellent’
satisfaction rating
Over 310 client speakers presenting
their expertise
50
“Impact 2010 was a great success! IBM made many new enhancements to the conference this year which added value to us as a business partner sponsor. From improving the format of the Business Partner Summit day to the new layout of the solution center adding different zones and informal seating around the booths and driving more traffic through this area. The industry, business and technology themes in the main tent and breakout sessions hit the mark. Attendance this year was strong. Summa came away with new opportunities both with customers and other partners. What a difference a year makes!”-Betty George, Director of Business Development, Summa Technologies
IBM’s Impact conference has continuously provided great value to Trident Services. Attending and exhibiting at Impact provides us with exceptional visibility to the executives and sales teams within IBM that work with our product, along with IBM’s customers from a diverse spectrum of industries. -Vanessa Molho, Trident Services, GM Software Sales & Channel Partner Sales
Interacting with IBM customers at our booth generated solid business leads as well as allowed the RightScale team to solicit direct feedback unique to IBM customers and their needs.–Uri Budnik, RightScale Evangelist
Quotes from 2010
51
"IMPACT 2010 was by and far the best IMPACT show to date! IBM continues to focus upon creating value for the clients as well as business partners and it shows in the attendance levels, quality of sessions and the interactions that occur both in the solution showcase and throughout the conference." -Lori Gianattasio, Perficient, IBM NA Sales and Marketing
"Impact was another “must attend” event for us this year. The attendees were the right level and were very interested in learning more about our synergy with WebSphere, Process Server and Cloudburst WebSphere Portal. The booth stayed busy throughout the show and we had a record number of attendees at our Birds of a Feather session. If you are looking to meet with WebSphere customers, this is the right show for you." -John Balena, Worldwide Director of Sales, BMC Software
"We have great conversations with customers, other IBM partners and IBM employees, which helps drive new revenue and stronger business relationships."-Margaret Dawson, VP, Marketing and Product Management, Hubspan Inc.
Quotes from 2010
top related