1. 2 iga integrated marketing components iga brand meaning community connections shared beliefs...

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IGA Integrated Marketing Components

IGA Brand MeaningCommunity Connections

Shared Beliefs (Causes)

IGA Exclusive Brand

IGA Retailer Media – Circulars/Cable/Broadcast

IGALink Digital Media

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IGA Integrated Marketing Components

IGA Brand MeaningCommunity Connections

Shared Beliefs (Causes)

IGA Exclusive Brand

NationwideShopper Values

IGA Retailer Media – Circulars/Cable/Broadcast

IGALink Digital Media

Performance Insights

What is it?

A program to organize IGA Retailers as a single marketing entity,

leveraging their combined sales volume to increase individual store sales

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What is it?

A program to organize IGA Retailers as a single marketing entity,

leveraging their combined sales volume to increase individual store sales

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Amplifying the Power of IGA!

Coast-to-coast & Border-to-border

Relationships aligned for growth

Positioned to drive performance

Advertise nationally and locally

How It Works

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1. IGA develops offers with Red Oval Partners

2. Participating IGA Retailers promote offers

3. IGA reports resultsto Red Oval Partner

4. Retailers are reimbursed by IGA

How It Works

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1. IGA develops offers with Red Oval Partners

2. Participating IGA Retailers promote offers

3. IGA reports resultsto sponsor

4. Retailers are reimbursed by IGA

IGA Hometown Proud Offers

Available exclusively to participating IGA Retailers

Relevant across all stores

Funded from shopper marketing programs

Winning based on the “sell” not the “buy”

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The Pacesetter - 2013

Sponsored by the J.M. Smucker Company

Shoppers save $5 while building basket-size by $15!

Building on success in 2012

Details available on IGA Alliance website

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Performance to Win

Participating Retailers promote IGA Hometown Proud Offers–To increase store sales–To function as a virtual chain

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How It Works

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1. IGA develops offers with Red Oval Partners

2. Participating IGA Retailers promote offers

3. IGA reports resultsto Red Oval Partner

4. Retailers are reimbursed by IGA

Insight (Measurement) Is the Key

Item sales data consolidated from all stores

Store sales data is treated as confidential

Reimbursement is based on each store’s reported sales

Performance Insights leverage bigger and better offers

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How the Cash Flows

IGA promptly invoices the Red Oval Partner using reports from the IGA Performance Insights database

IGA promptly reimburses each store for its individual performance following receipt of the funds from the Red Oval Partner

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Become a “Participating Retailer”

Register– IGA Retailer Participation Agreement– reach |influence Agreement

Implement–No new software or hardware

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Registration & Implementation

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Registration Survey at igasurvey.com

POS Survey at pos.igasurvey.com

Registration & Implementation Timeline

APRIL MAY JUNE JULY AUGUST SEPTEMBER

LDC Updates•Webinars•Website•PowerPoint•Brochure

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Registration & Implementation Timeline

APRIL MAY JUNE JULY AUGUST SEPTEMBER

LDC Updates•Webinars•Website•PowerPoint•Brochure

HTP Offer

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Registration & Implementation Timeline

APRIL MAY JUNE JULY AUGUST SEPTEMBER

LDC Updates•Webinars•Website•PowerPoint•Brochure

60 day order & ad lead HTP Offer

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Registration & Implementation Timeline

APRIL MAY JUNE JULY AUGUST SEPTEMBER

LDC Updates•Webinars•Website•PowerPoint•Brochure

Retailer Reg & Imp for Sept 60 day order & ad lead HTP Offer

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Registration & Implementation Timeline

APRIL MAY JUNE JULY AUGUST SEPTEMBER

LDC Updates•Webinars•Website•PowerPoint•Brochure

Retailer Reg & Imp for Sept 60 day order & ad lead HTP Offer

Retailer Reg & Imp for Oct 60 day order & ad lead

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Registration & Implementation Timeline

APRIL MAY JUNE JULY AUGUST SEPTEMBER

LDC Updates•Webinars•Website•PowerPoint•Brochure

Retailer Reg & Imp for Sept 60 day order & ad lead HTP Offer

Retailer Reg & Imp for Oct 60 day order & ad lead

Retailer Reg & Imp for Nov 60 day order

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Registration & Implementation Timeline

APRIL MAY JUNE JULY AUGUST SEPTEMBER

LDC Updates•Webinars•Website•PowerPoint•Brochure

Retailer Reg & Imp for Sept 60 day order & ad lead HTP Offer

Retailer Reg & Imp for Oct 60 day order & ad lead

Retailer Reg & Imp for Nov 60 day order

Retailer Reg & Imp for Dec

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Complete Communications Program

Now– igasurvey.com –Area Directors– IGA Alliance website–Webinars

May 1!–Direct Mail– Trade PR– Independent View– IGA eNews

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Amplifying the Power of IGA!

Coast-to-coast & Border-to-border

Relationships aligned for growth

Trusted to safeguard data

Advertise nationally and locally

Q & A

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